Ginebra Honors Real Life Heroes with "Tatak Ng Tapang, Tatak Ginebra" Campaign

Inspiring stories from real life heroes take the stage with Ginebra San Miguel's recent campaign called "Tatak Ng Tapang, Tatak Ginebra" (Seal of Courage, Brand of Ginebra) that tells the story of 4 folks, real, unadulterated stories of heroes. The videos are now up on Ginebra's social channels since December 31st, with real people as subjects which Filipinos can relate to. The Never Say Die spirit still lives in this era, with the lives of Filipinos, including educators, jeepney drivers, medical professionals, and people who work each day to make a living. They're quite sure you experienced meeting these heroes during the pandemic where we had to live under closed doors, but still made a point to be of help for your countrymen, no matter how big or small it is.

Folks have endured one of the most challenging times of our lives, like Miguel Mapalad who scaled Mount Everest, talented artist Aughie Fontanilla, PBA'S Sonny Estil, and Billiard Phenom Chezka Centeno. They wear their scars as badges, this is their "Tatak ng Tapang", and won it. We all have this, our struggles can be a thing of the past, we do it for ourselves, our family, and our country. No matter what it is, we can conquer them! Like the highest peak in the world, where Miguel braved the cold and difficulty, shared a bottle of Ginebra with other mountaineers and their Sherpa, and did it greatly!

Auggie on the other hand left her comfy job in publishing, to get into her real passion, doing graffiti work, and now earning recognition for it. She now also manages her clothing brand with the Pilipinas Street Plan Collective. Meanwhile, Sonny Estil is now part of the Ginebra Kings. He's also the top draft pick and became part of the most popular team in the PH pro league. He had to go through hard work as a farmer and carpenter prior to that, carries his courage up his sleeve like a Ginebra King should! Same with Billiard champ Chezka who did so well in 10 ball. She hails from the streets of Zamboanga, used to battle veteran male players, some of which she lost, but she never gave up. It was her dream, and even if it was economically impossible at times, she did it. This is what Ginebra San Miguel wants to celebrate, the never say die spirit has now bared real life heroes and that's amazing!

MANILA's FINEST: A Period Film That Discusses Current Issues

Just watched Manila's Finest last night and from a viewers standpoint, it was a cinematographic masterpiece. It's a period film, set in the late 60's, that tells the story of what transpired during those years with the Manila Police District. While life was simple, it wasn't any less complicated as the atrocities of love, family, relationships and politics become real and present danger. 

Piolo Pascual plays Homer Magtibay, a very optimistic cop who's got his own demons to vanquish. He's got his own crew that includes Enrique Gil who plays Billy Ojeda, Romnick Sarmienta who plays Severino Meneses, Joey Marquez as Rogelio Liwanag, and Dylan Menor as newbie cop Efren Taguyonon. He will begin most of his challenging life when Cedrick Juan who plays PC Metrocom Danilo Abad comes into the picture, and makes his once tranquil life into something a lot problematic. 

They made us see the causes of Martial Law lengthy, of what intricate things were done to make it happen. Fact or fiction, this makes them question loyalties, principles, betrayal, how corruption blur the lines of what's right and wrong. While it is set in the 60's, it still discusses something that is sadly happening til now. Piolo Pascual has always been an excellent actor, and a nomination for Best Actor award would not be surprising. Another notable performance would be for the role of his daughter in the film played by Ashtine Olviga. Her role might not have appeared much in the movie, but it is pivotal for the rift between characters, and her endearing ways of communicating emotions is unquestionably brilliant. Enrique too is another, but I think he would've needed more dialogue and grit, but that's just me.

What I'm loving is that they're absolutely BRAVE in doing this film during this regime. That alone deserves something, including the quality of work in post production which might get them a nod. They deserve 4 cows 🐮🐮🐮🐮/5. I'm a little sad that though realizing how the problems in the 60's are still present, like corruption to it's core.

If you want to see the film this coming Christmas, be ready for something a little cerebral. This obviously has been made with higher production value, and that's because of MQuest and the MVP group. Hopefully they'd be able to create more of this even after MMFF 2026!

JOSEPH MARCO at his PEAK, Celebrating His 3rd Year with HANFORD

Took the trip up north to cover the contract signing of actor/model Joseph Marco. The well loved man is on his third year with Hanford. 

The contract signing was witnessed by Dr. Victor N. Te the President, Ms. Sincerely C.Te the Executive Vice President, Ms. Sheena Ann Te-Tan the Vice President, Ms. Angelica Sangco the Sales And Marketing Manager, all of Mansfield International Incorporated. Present in the occasion was Ms. Katherine M. Liclican the President/ CEO of JKast Management Productions, Inc. (Joseph's management).

Dr. Victor N. Te welcomed us to the occasion. He said "This is the 3rd time we are signing Joseph Marco with Hanford. He is very intelligent, capable, dashing, fun, fearless, fresh, genuine and handsome. He's also very personable, quick witted, radiant, stylish, talented, unique, versatile, wholesome, has an x factor, youthful, and zesty. He is special, and our collaboration with him will have great success!"

Joseph replied "They chose to believe in me and that means everything to me. If you invest in me, I give back, I will always do my best. It's about comfort, confidence, and this is what Hanford stood for. For believing in me once again, thank you so much!"

Here's our conversation with him after the contract signing with the executives of Mansfield International Inc., the entity that owns HANFORD.

Joseph added "With HANFORD, every year our connection grows deeper. They made me own my craft in terms of the business, they really teach me the ropes. When you're given difficulties in life, you discover so much with yourself. Every year, I prepare a lot for them and the campaigns they include me in. I am bulking right now, last year, it took me months to get ready and I learn a lot doing that including nutrition, food, my lifestyle and working out. Soon, I want to have my own designs and I think it's the perfect time to do that. It's been amazing to spend 3 years with them, I am thankful, grateful and it's a powerful to be with a brand that trusts you. I feel like I'm at my peak, when you reach maturity, most of the distractions are muted. Right now, I don't waste time anymore so I make sure to work out and watch my diet. I have a personal cook, she cooks for me, it's part of the process because I want to challenge myself, to improve this time, stretch myself in setting the bar high!" 

Asked if he's wishing for anything, he says "I really think that the most valuable things in life are family, friends, self fulfillment, and finding your purpose. I am just grateful that I've passed that phase. When you learn how to be content, it's amazing. Always maintain your mental peace."

Congratulations Joseph Marco! You're killing it, and we can't wait to see what HANFORD is planning for your campaign this coming 2026. So far, it looks amazing from here!

ASHLEY RIVERA aka PETRA MAHALIMUYAK Is Your WHITE CASTLE CALENDAR GIRL for 2026

 

I've heard of her a couple years back, but my first personal encounter with her was during an event in San Juan and I was hailing a car to go home with a TV. She was a guest too of the brand and she had to go to another event/go home but she preferred a motor ride through a ride hailing app so she could get there early. Needless to say, I thought celebrities would prefer to have their drivers and car, but she's a cowboy, didn't even mind what people would say. She's beautiful, like a ball of energy, and she's super down to earth. I said, I like her already!

I've covered several calendar girl launches, but this year, White Castle was the last one to actually do it. They've been looking for someone who could fit their brand, someone who could represent them in so many ways, and when the choice was made, I was so happy to hear it was going to be Ashley Rivera aka her alter ego Petra Mahalimuyak.

White Castle's VP for National Sales Brandon Jon Limpe-Aw says "Thank you for being here despite the traffic, rain and all. For the upcoming year, we are going to introduce our 2026 Calendar Girl. After Ninong Ry, Sassa Gurl, Ria Atayde, and more, we want to have the persona of White Castle on social media. We looked for someone humorous, funny and a really great personality. We found her in a podcast, this was also something that she wished for, and we got interested about her. We scanned her social channels, and found out how she aligns with our brand. Cheers!"

He also mentioned why they chose her and said "Her energy is really big, and that's why we chose Ashley Rivera aka "PETRA MAHALIMUYAK". I think the universe really just transpired, and we really wanted Ashley to be our White Castle Calendar Girl for 2026!"

Ashley says "They're right because I really wished for it during a podcast, and there's so many women to choose from. White Castle trusted me and I am so grateful. I will have those life sized photos of me and put them in the lobby of my condo. I would like to dedicate this to my Mom who's here. My Mommy Vicky already has her own followers, I'm glad netizens are also having fun with her on social media. When I found out, I was shocked because it's something that happened before the year ends. When I was chosen, they shared the story board and I was so happy because it's in a ranch, classic, I was speechless when I saw the layout. Let's see because I have so many plans about content we're going to come out with after this launch! Watch out for that!"

Here's some more videos from the launch, particularly her dance number when she went on stage!

Congratulations Ashley! You're gorgeous, funny, so eloquent, and really deserve this recognition! You're one remarkable lady that people should discover even more!