EYE MO Launches EYE MO COOL RED EYES with DUSTIN YU

Just got off the EYE MO event at the Monet Ballroom of Novotel in Quezon City. They got us experience redness and irritation when we arrived at the venue, and we know, something must be done to make things better. They introduced a new eye drop variant, the new EYE MO COOL RED EYES and did it with PBB Celebrity Collab Edition star DUSTIN YU!

Mr. Weitarsa Hendarto says "Our brand is the most trusted one in Filipino homes. We deeply value this and inspires us to innovate. In humidity, Filipinos find ways to get refreshed and recharged, and we are launching the new EYE MO Cool Red Eyes to improve the quality of life of our consumers. We also want to connect with our younger market, and this is our response to that. This helps consumers to find relief, and launching a new campaign "#CoolNgEyeMo". By making eye care accessible and relevant, ww are not only introducing products but leadership. Thank you!"

Eye Mo Senior Marketing Manager Earl Jayona adds "Refresh and recharge your eyes with Eye Mo. Our consumers are living a stressful life, simple lives, and this is where Eye Mo comes in. Dustin Yu represents the brand and he brings it closer to his generation. With Eye Mo, each day is a refresh and recharge day!"

With the summer making its presence felt, this comes with dust, smog, the wind, the sun and just about anything that can make you irritated in the eyes. Eye Mo Cool Red Eyes was made to address this as part of their portfolio. It's cooler than the usual, and will be part of their REFRESH and RECHARGE Your Eyes with Eye Mo Cool campaign. You will see this extra visible with your favorite KOL's as part of their awareness campaign plus their man for the brand, Dustin Yu! 

The company also wants to continue innovating their brands as more will be in the pipeline of the eye drop brand including some that would be safe for contact lens wearers.

Make sure you follow their social media channels by searching Eye Mo Philippines on different platforms. They're here for a reason, and will continue to serve the Filipino consumer in years to come!

Vargas Files 20 Counts of Cyber Libel

It disheartens and extremely bothers me to see kids suffer because of bullying. I've gone through the same in elementary and high school, and even though I've turned out okay, it is still not right for situations like these to be treated as a norm. I remember not telling my parents about it because I felt it was going to be an additional burden for them to go through that. It's already 2026, and certainly, it SHOULD STOP.

A few weeks ago, the Vargas family chose to stand up for their child and file a case formally. With various efforts beforehand, they've exerted and exhausted various ways to have this settled, but it has not stopped. A few days ago, they released this statement:

The message is clear, they do not want "bullying" to proliferate in the community. They wanted to do this silently, and never wanted confrontation to begin with. They also reiterated their call to choose kindness, to put a stop on hurting people with defamatory words especially online. They thank those who sent their support as they admit they wouldn't be able to do this alone. They also added that they want this to go through the process, with evidence, and believe the truth will come out, and justice be served. 

They filed 20 counts of cyber libel, to protect not just her husband, the kid, but their whole name and family. This certainly is a hard thing to see in public, but I see they are doing this for their boy, and standing behind him is all worth it.

Ask yourself, what would you do if you were in their shoes?

See ANNE HATHAWAY Differently in MOTHER MARY

Just had the opportunity to watch MOTHER MARY, the Anne Hathaway and Michaela Coel artsy psycho drama thriller made for the cinema by David Lowery. This will be out in Philippine cinemas on April 22, but I'd love to tell you more about it before you'd dive in on the movie.

Anne plays the role of MOTHER MARY, an artist that's like a cross between Lady Gaga and Taylor Swift, who went bonkers and stopped in the middle of her success, and tried to find out what's making her lose track of her life. The film is like a hodgepodge of poetry lines + a visual feast of music, fashion, boldness, curses, artistry, confusion, weirdness, on being lost, style, fantasy and gore. Michaela Coel plays top fashion designer Sam, also MOTHER MARY's best friend and go to person for everything she wears on tour. The movie concentrates on their relationship, on finding out why she couldn't see that former spark that made her who she is as the pop star. This film is very cerebral, might scare some of how deep it is. You'll be a little uncomfortable on some scenes but I think it is essential on how it is presented. You'll hear some music from this generation's pop stars, intertwined with the story. My favorite line was when Anne's character said "I'm being dressed by everyone but it doesn't feel like me" and then Michaela replied "Tell me what you are feeling and I'll make that into a dress!"

It's a fashion spectacle, like fitting in a whole day of the Met Gala into the screen. It may take a while to get digested, but you'd be glad they took time to do it. I love Anne Hathaway in her previous roles, but this persona is certainly different even compared to her other dramatic roles. 

After seeing it, I get it. You'll also get to question your understanding after a few minutes which I think is the whole point of this movie. You won't be sticking to your realities, and might ask yourself very often (OMG WT* DID I JUST WATCH!). 

This is produced by A24 and released in the country by Creazion Studios International. I'd give a strong 4/5, and might suggest this for more mature fans of Anne Hathaway. It ain't Princess Diaries alright. It's like a living long form fashion editorial which I love. Go watch it!

MIDNIGHT GIRLS: Excellent Depiction of Social Issues and Family Relationships

Just by face value, this new film called "Midnight Girls" felt like a dream come true. Imagine putting together some of the country's best actresses who's work speaks largely on their previous projects like Jodi Sta. Maria, Jane Oineza, Sanya Lopez and Loisa Andalio - and then have blockbuster Director Irene Villamor do it at the the beautiful Nagoya, Japan. 

For those who don't know, a lot of entertainers (mostly singers, performers and dancers) went to Japan for work since the 80's, 90's... and it still is happening today. The film gives a glimpse of not just working conditions, but the actual dynamics of family life, of how little appreciation they get from working there, and how their relationships happen in dire conditions because they still want to survive... and take care of the folks back home.

Here's the Mediacon which happened at Gateway Cinemas:

Jodi Sta. Maria is her old self, doing easy work on dramatic moments especially the scenes with Zaijan Jaranilla (where you'll probably cry). I like the character of Sanya Lopez because she's so extra as Trix. Loud but quirky, she absolutely loves to fall in love and wish for the prince charming she deserves. The person playing the Japanese partner of Sanya in the movie is super attractive, but in real life changed the whole conversation they made for the film. Since he's doing theater, he was alarmed that the script contained non conversational Japanese, so they had to do everything from scratch in just 3 days. The whole cast also needed to learn Japanese (hence the long production), but it was essential to understand how they got to talk with their patrons. Jane Oineza's character is interesting, and you'll need to figure out why she's doing a lot of the unnecessary stuff while she's figuring out who she is in the movie. Loisa on the other hand also did good as Bea, and the manner she treated her boyfriend (Miggy Jimenez) made me realize how corny people get at times when we fall in love. Her story was also intense, when people realize the need to work to put food on the table, but this doesn't equate to who you are as a person. A lot of this will be seen on the film when it comes out May 13 nationwide.

This is produced by TJAV Films (who's got a very young producer behind it) and is released in the Philippines by Warner Brothers. This will also be part of the Far East Festival in Italy, so your support is needed for that too. I'd gladly put this at 4/5, for it's excellence in discussing social issues. I'm sure you've got OFW's who've gone through the same and would easily connect with them individually.