The Effectiveness of Promotional Products

 

In a time where digital ads are in every handset, there's nothing more personal than something that you can hold. A branded merch not only get you loyalty, but practical use that can remind you who cares during these times. It can also get you more than enough brand recall, a perfect tool for marketing especially in the Asia Pacific region. 

You can evidently see it's impact particularly in countries like ours, in Indonesia, India, Vietnam, where GDP rates remain bullish despite outside factors. Products like these can also increase name recall, positively associate your brand and give you a high chance of a return customer. 

This is where the 38th Corporate Giveaways Buyers Show come in. It's the biggest of its kind in the country, and on July 2-4, you can get all of these products from top suppliers so the next time you would give something to your patrons, they won't be tired from those notebooks and pens you often give away, because if there's something that this event can provide, is VARIETY. It has been an annual event, and super successful in connecting suppliers to intended managers, decision makers and marketing professionals. They'll get you to discover your well loved gifts that you would often only see in other countries. 

It's important, and ensures you would connect with the right audience. You can certainly get the professionals handle it. If you want to go, simply register via corporategiveaways.com now and send your intentions. They're officially back! 

Acer Brings Out 6 More Copilot+ PC's

While the rest of the world is scaling down, top brand Acer is taking out more of their Copilot+ PC's in the market. These new ones have AI capabilities and they'll be doing it in 14 and 16 inch models, something that students, professionals or work anywhere individuals would gladly want. 

These new Aspire AI laptops are ultra reliable, and can last a couple of days which would be handy if you are traveling. Aside from that, these lovely units have Recall, Click to Do and Improved Windows Search which could help in a lot of things for school and offices, or if you need to help being creative. It's a pretty handy tool especially if you are doing word processing with the bulk of your work. Acer also has AcerSense, Acer LiveArt 2.0, Acer PurifiedView and PurifiedVoice 2.0 that would make it a cinch to create content in a jiffy. Each unit is built with aluminum chassis, all these new Aspire 16 AI and Aspire 14 AI units can get your tasks done without worrying about lasting the whole day. Display is also phenomenal, has more than enough memory for tasks and has faster WiFi technology (Wi-Fi 7) for those internet breaking apps or programs you need to use every day. 

They also have Aspire 14 AI and Aspire 16 AI that utilizes Intel Core Ultra Processors Series 2 to deliver more helpful AI tasks that won't get your usual work be meddled with. With OLED WUXGA+ displays, you get to see it clearly with brilliant colors, especially for your creative work that needs it. The others have an AMD Ryzen AI 7 300-350 series processors and utilize the Zen 5 CPU architecture to make computing easy. If you feel like it, you can opt for the Aprire 14 AI and Aspire 16 AI units that use Snapdragon X for a more reliable workhorse, even for a little play. 

If you want a more detailed technical specifications, visit their main website www.acer.com today. Prices will be there too.

TCL Rolls Out TCL Cool Trucks at Select Metro Manila Locations

The Philippines is a tropical country and these days, you can really feel the heat. It seems that air conditioning is becoming a necessity because it's more affordable to have one rather than spending on health emergencies like heat stroke etc. 

Getting one might feel like a chore because sales people usually throw in a number or two for energy efficiency, horsepower and the complicated things that go along with it. Like you, a lot of people would rather try and feel it instead. Do you go and ask them to open up huge boxes for you? Of course not, which is why TCL made the effort to dish out their TCL COOL TRUCK instead so you know how it feels to get cold.

The TCL Cool Truck will be placed in certain locations across Metro Manila so you can simply go inside and experience it. Their first stop will be on May 10th to 17th at the Fort Santiago in Intramuros Manila, and the other one will be at Trinoma Mall on May 18th to 24th at their mall grounds.

TCL air conditioning units are different because it has FreshIN 3.0 technology. It will showcase their very efficient inverter and energy saving technology. The place will also have QuadruPuri Filters so you can have the best quality air possible inside the unit plus wifi so you could lounge around too. It will also contain home decors, seating, imitating your spaces and home environment. This is part of TCL's commitment to smart living, you can use the rooms and see how it feels to have things in a controlled environment. You can only do this with the TCL FreshIn 3.0.

Bringing Value from the Sea to Filipino Homes: Ligo

Watching documentaries and seeing the plight of fishermen in the provinces made me realize how some of our fisherfolk's practices are not sustainable. We consume quite a lot of sardines, as it is one of the most affordable food items we have that is properly kept, canned and lasts a long while. In a 2017 survey, they listed 9 out of 10 pinoys actually consume it.

As commercial fishing boats become a norm, overfishing is becoming a huge problem. The amount of sardines they take out from the sea just wouldn't be able to sustain production. Add to that climate issues, and it's a tragedy waiting to happen.

Century Pacific Food Inc. who produces various sardine brands like 555, Lucky 7, Fresca, and well loved brand Ligo launched a campaign called "Sustendido Bulan" at Bulan in Sorsogon. This aims to make sure that sourcing raw ingredients including fish is sourced sustainably. They also want to make sure fisherfolk are educated about processes and make sure the long term supply of it.   

They also went over and beyond by doing community work with their products, teaching nutrition to empower the community and have an even better resource management practices in this location. CPFI and Ligo wants to enable they understand that there could be a supply chain that could benefit them all. Through various partnerships, education and innovation, they would be able to balance the needs of people to bring value from the sea to Filipino homes too.

Putting their call "Lamang ka sa Ligo" is a practice that gets both consumers and suppliers at a beneficial standpoint. Something that would not harm the planet and not have overfishing at these locations.

As of now, they have trained 250 fishermen and women about sustainability. They also accredited 500 families as suppliers. They also now created over 850 posts to employ them in plants across the region and had 1075 kids benefit from their school feeding programs. They also noted how rejection rates of fish went from 13 to only 3% and hopefully have eliminated resource strain because of the "Sustenido Bulan" efforts. They are following UN Sustainable Development goals and hope to maintain these gains in the coming years. We fervently hope this becomes beneficial for future generations and be practiced at different locations. It doesn't have to be in one place of course!

Ligo certainly brings value not only from the sea, but to Filipino homes nationwide!