The Coca-Cola PBA Youngstars!

The PBA has been the undisputed number one professional league in the Philippines and probably carries this title also in Southeast Asia. No matter how much they are succeeding in the Philippines and this region, they continue to fight for one thing in particular. It's the thing that they are good at which in this case is Basketball. I remember the time they were holding summer clinics for underprivileged kids/athletes in the metro via Coca Cola Hoopla, but now they are partnering with PBA on this task and dubbing it as the Coca-Cola PBA Youngstars! Coca-Cola knows that the PBA is the right agency to hold grassroots programs since they are the authority when basketball is concerned in the country. 

To fill them with love and happiness that they deserve, plus education and camaraderie through sports, they will certainly achieve more if they tie up with institutions like the PBA. In the Philippines, every corner of every street probably has a basketball court and the love, passion for it is unquestionable. Dreaming to play for a professional basketball team is in every mind of a Filipino kid. Commissioner Chito Salud and Powerade Team Governor Mr. Ronnie Asuncion signed a 3 year MOA for Coca-Cola PBA Youngstars league. This will entail youth ages 13 to 16 years old to join the said competition and hold separate regional events throughout the country. Try outs are now currently scheduled with an estimated 3 localities in each region. An estimated 1,500 players this summer will pit against each other and end via a National Finals Game slated May 27, 2012. The tournament will officially open May 2, 2012.

“We are very grateful for this opportunity to reach out to the Filipino youth in collaboration with the country’s premier sports organization. Through the Coca-Cola PBA Young Stars League, we will be able to directly share in the PBA’s vision of encouraging the Filipino youth to become good citizens through sportsmanship, honesty and integrity,” said Powerade Team Governor Ronnie Asuncion.

The Powerade Tigers will also be doing some appearances. PBA will solely handle the league but Coke will  be the sole sponsor, they have started April 21 to April 30 for the tryouts. This is in part of Coca Cola's 100 years celebration in the Philippines.

Although Coke's Hoopla and Batang PBA programs will be gone, this new grassroots program will be integrated to their initiatives. Players will be coming from all over the Philippines. In the Nationals there will be only 2 teams left from NCR, then 1 each from Luzon, Visayas and Mindanao. This is a long term partnership thrust of the two entities to promote healthy, active living to the youth; as well as build values of sportsmanship, honesty and integrity. Congratulations to the Philippine Basketball League and Coca Cola for this wonderful project!

 

Powerade Team Governor Mr. Ronnie Asuncion, Nicky Lee the Brand Manager of The Coca-Cola Export Corporation and PBA Commissioner Chito Salud congratulates each other after signing the MOA last Tuesday.

Here are more photos from the event. Credits on photo:

Coca-Cola joins forces with PBA to inspire Young Stars

Powerade Team Governor Ronnie Asuncion with PBA Commissioner Chito Salud.

Powerade Team Governor Ronnie Asuncion, Coke Zero Brand Manager Nikki Lee with PBA Commissioner Chito Salud.

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