SM Lifestyle Entertainment Incorporated

Sorry but I didn't know it was going to be a showcase when SM Lifestyle Incorporated invited us one afternoon. They did it in a GRAND way! They closed down Mall of Asia Arena and got all their divisions in one place. It was spectacular!

We were first handed this e-PLUS Digital e-PLUS TapToPay card to get into their promos. You'll also get small surprises from each booth. I must say, that was a real cool way of learning how to use it!

This is the e-Plus Tap to Pay card. They say this is safe, reloadable and you can use it as good as cash in more establishment this year. This is the same technology as with the ones in other countries and can work even when it's inside your wallet. Payments can be done in as fast as 3 seconds and can store your up to 32 records/memberships in establishments whether retail, parking, vendo machines, food or transport. Something good to look forward to in the future is they are planning full implementation of this mall wide!

This means that whether you are going to SM Cinema, IMAX Theater, Director's Club, WM Cinemas, SM Tickets, Mall of Asia Arena, SM Science Center, SM Bowling or Snack Time, you can get in to these establishments just by tapping your preloaded card and don't go through the pain of crazy rituals in payment schemes.

They also have opened up their doors in all these other entities so that you get to feel when you are in an SM Lifestyle Incorporated establishment. They also gave fun stuff, good food and surprises to lucky attendees with some as big as 5 LED TV's! If you wish to customize things, tell them to make you cards just like SM's e-Plus Tap To Pay and enjoy seeing your brand on it. They can make something for your corporation and that's really neat.They can also provide special discounts and even get your system made this high tech! That's exactly how it feels when these great celebrities from GMA experienced it that afternoon. 

 Included in photo are Steven Silva (who was REALLY REALLY NICE and is also doing High School Musical soon!), Mayton Eugenio (daughter of dance queen Geleen Eugenio/of famed Dormitoryo), Kapuso super hunk and birthday boy Rocco Nacino (happy birthday man!) and their friends.  

12 brands are now going to be under one roof. Bigger, brighter and bolder than ever. They will now make your lifestyle and entertainment choices in SM easier to experience as they take on a new identity as SM Lifestyle Entertainment Incorporated. Congratulations on this trade launch! As Mr. Hans Sy, the President of SM Prime Holdings Inc says, you are just starting!... but really... you guys have outdone yourselves! Best wishes from KUMAGCOW.COM!

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