I went to a TOMS event a few days ago. It was when they opened their new store on the ground floor, right wing of Mall of Asia. TOMS for me then was just something off the shelves, something fashionistas would wear and repeat again next season or when their pair gets worn out. Prejudice? Yes, but it's cool to be schooled every once in a while.
TOMS was founded by Blake Mycoskie. When he was in Argentina, he befriended kids and found some of them didn't have their feet protected. He made this company specifically so that he would match every pair of shoes so he could purchase another one for a child in need. He called it One for One.
TOMS also went into eyewear in 2011 (called it TOMS Eyewear) and helped restore sight to people in need. This also benefits some of our less fortunate Filipinos who have been affected by Super Typhoon Haiyan. He also has put up TOMS Roasting Co. to provide worthwhile jobs and clean water in every purchase of their premium coffee. He also has put up TOMS Bag Collection to provide services for birthing and kits that would help in this goal. Now, there are over 35 Million pairs of shoes that have been given away, they also have restored the sight of about 275,000 people, and provided over 67,000 weeks of safe water worldwide, the Philippines included.
This season, TOMS is bringing in their products a step towards adversity. They want you to take a shot at the island life, feel how you can walk comfy with Majorca Booties, new TOMS Bags, breezy sandals, travel sneakers and huaraches (a type of mexican sandal). The mix of faux leather, canvas, rubber in different levels makes them a worthwhile brand to look at when you think about style that's got global acceptance and exceptional quality.
Though you may think this is a bit on the pricey side, they have some that are still in a good price range, especially the canvass shoes. Though remember, your money goes a long way in every pair of TOMS shoes that you buy. I love their faux leather boots and the winter camouflage canvass shoes and I think I'll go back for that soon.
It's not a joke when they say that it'll go to make an impact in 70 countries for the shoes, and about 13 countries for the eye wear. Oh and yes, you might think they're in this business for fashion, but they're here to improve lives. TOMS has already proven that over the years. As for me...
I got my first pair of TOMS, and I'm off to get my second one perhaps this week. You should too!
For more information about their products:
TOMS Philippines
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