The first line I heard from the speakers in this event, they said "Knowing is not equal to experience"; so in Sun Life's recent campaign they introduced to us not just financial advice, but lessons in this advocacy and planning.
Targeting Gen Z means dealing with people who have more than usual knowledge about investing in insurance and mutual funds. Sun Life is a pioneer in both fronts, and even in more certain times, Sun Life wants to simplify, more relatable through a game. They call it PLAY FOR LIFE.
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| Piolo, Sarah, and Matteo played the boardgame versions as well... Matteo won their round! |
Sun Fit and Well for Donny Pangilinan - one that can cover health mishaps and hospitalization. They also are into preventive wellness, critical illness benefits, and specific cancer booster benefits. This also includes special bonuses and dividend earnings if you prefer to also invest done in a limited payment period. It is also affordable.
Sun Smarter Life Classic for the Guidicellis - because having double coverage is possible. Aside from the life insurance, you can do it double the face amount. It protects you from accidents, disability and illnesses. You can also use this as a fund in case of emergencies.
Sun Legacy for Piolo Pascual - This one is a protection and savings plan. Since Piolo knows how to save, this has lifetime insurance coverage up until the age of 100. This also has cash benefits, access to money when you need it, and short payment options if you want to pay for it easy.
They also launched the "Play for Life" Game which can be done in life sized versions, board games or online versions. They plant to do these at Mall tours on July 27-28 in SM Sta Rosa, SM Lanang on Aug 24-25 and more tba. This certainly makes talk and understanding the things about Sun Life more fun. Actually, I tried the board game version versus other press and bloggers, and won in the end!
Now it's your turn to play! Check out playforlife.sunlife.com.ph today!
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