PIOLO PASCUAL Celebrates 5 Great Years with Beautéderm on their 15th Anniversary

It's been a while since I've gone to one of my favorite cities in Central Luzon, Angeles City in Pampanga. It's fun out there, very progressive, and consequently, home to the mecca of all things beautiful, the BEAUTéDERM Headquarters.

With one day of planning, a rush to get there, we came prepared to talk to the Philippines Ultimate Heartthrob, Piolo Pascual. This isn't the first time that I've seen him, but I couldn't usually ask him questions in events. This time though, the mood was easy, fun, light, intimate, but ultra good. He was welcomed by equally iconic BEAUTéDERM CEO, Founder and Chairwoman Ms. Rhea Tan. She says "You know, we have a lot of endorsers, but usually, it takes a lot of marketing personnel to manage what we plan for. At this stage, we have some products that we haven't promoted yet, but are actually doing good... because people trust the brand and BEAUTéDERM products. Having Piolo Pascual for 5 years gives me a happy feeling, and know we are doing something right. His loyalty, really touches my heart. He's the type of endorser that we didn't have any issues since day 1 in deliverables. He also makes his friends, his co-workers, even his son Inigo experience our products, and that, says a lot. He supports the brand and really uses the products. This goes the same with Sam, Piolo and their management Cornerstone."

 

Piolo Pascual, celebrates 5 years with BEAUTéDERM

She adds "I am proud of the quality of our products. Even if I'm low profile, we have grown tremendously in recent years. I want BEAUTéDERM to be known, not me. Sometimes people see me and tell me "BEAUTéDERM right?" and not my name. I'd rather have our brand be recalled like that. Piolo really helped get our message across, and I'm so confident about our products. This I think is our difference compared to others, because we really try it first before we release it to the market. Our FDA certifications says it all. Our presence in all leading malls too, because not all brands are there. Now before they even do a layout, our brand is being thought of and included. By the grace of God, we now have over 55 branches and celebrating our 15th Anniversary."

 

The gorgeous CEO Ms. Rei Tan and Ultimate Heartthrob Piolo Pascual

 

 

Here's a few scenes from the meet and greet sessions he went to: 

 

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Piolo obliged us with an interview and says "It makes me so proud to be part of BEAUTéDERM and am now celebrating 5 years with them. It's a company that changes lives, and so happy that she (Ms. Rei Tan) chose me. In BEAUTéDERM, I feel the sense of family. It always grows, it keeps on growing. It feels so good that I also get to grow with them, and our relationship goes beyond work."

He adds "What I like about BEAUTéDERM is that they have so many products to choose from. These include essentials that once people know is from BEAUTéDERM, they already trust it. Like for starters, I like the Etre Clair Mouthwash and Mouth Spray, something that is always in my bag. It makes me feel confident whenever I go out. It's very useful. I take care of myself by also sleeping a lot because I invest so much in my health so I could work hard. I always want to be in tip top shape. When I have roles that need to be more physical, I am always ready. Aging is something that I embrace. As a guy, it's hard to accept the inevitable. I don't celebrate lines, I celebrate life, my journey and experience. When I look at myself in the mirror I see my own history. I am happy about how I have evolved, hopefully, gracefully." 

 

Here's what happened to our small talk on video, please enjoy! 

 

 Congratulations to the hard working men and women behind the brand, I've met a few of them during the event and saw their genuine care. I guess they are the secret to the success they are enjoying. 15 years isn't a joke, and Piolo Pascual is also celebrating with them. They also showed us a few things they have in the pipeline, and by the looks of it, they are bound to grow even more in the coming years because BEAUTéDERM not only changed their company, they are changing lives. That's certainly a brand that's worth supporting. Again, congratulations!

JENNYLYN MERCADO is the face of Beautéderm's CRISTAUX Threemendous Trio Serum Line

When you hear the name Jennylyn Mercado, you think of an actress who's got everything you want in one. She's the iconic "bhe", who's very kind, very down to earth, a mother, and wife to Dennis Trillo. It's been a while since we've seen her, but nothing seems to have changed. She's still the same beautiful woman we've adored since she won Starstruck.

Today was a special day, so Beautéderm threw her a welcome party. This is the day that they have also announced that she is the brand ambassador for the new CRISTAUX Three-mendous Trio. A line of serums meant to take care of the ravages of time, and day to day care for unblemished skin. One is the Skin Energizing Vitamin C, ZERUM Hydra Beauty Skin Brightening Serum (with Zinc), and my personal favorite the RETINOL Skin Repair Serum.

Beautéderm CEO Ms. Rei Tan and Jennylyn have been talking quite a lot through messages, but have never actually met in person. In the photoshoot for this campaign, they were finally able to do that.

Jennylyn says "When I met her, she was very nice, very humble, inspiring and I was very happy that this pushed through. We had to go through hurdles because when initial talks happened, I was pregnant and just gave birth. There were so many times we wanted to do this, but now it happened. She really took good care of me, she's a different person, it's in her nature to ask if I'm comfortable or I'm okay. She also asked if I was full, if the team was full, I was so happy to learn that I was in the right place."

She adds "When I got the serums at home, I immediately wanted to use it because I don't endorse anything that I don't personally use. I had to put it in my existing skin care regimen. I have very sensitive skin, and in fairness, I ended up with glowing skin. I use the Vitamin C Serum with facial wash and moisturizer. I use the Hydra Serum at night, but just do the retinol as needed. I usually go outdoors and ride motorcycles. I am exposed to the elements, and the sun. I sometimes suffer sun spots and pigmentation, I use the retinol for it including the age spots. I'm not young anymore so I do have fine lines and this takes care of that."

Ms. Rei Anicoche-Tan remarks "If you're a Beautéderm baby, there's something in common about us.. there's a glow. Even with light makeup, you can see that in our endorsers. Jen will be the face of all of our facial products, but we are promoting this new line. You can see this being used by me, and our endorsers. We only get people who love and know about the products, and she's the perfect one to represent that. I'm very proud of our ambassadors, even the guys, we just don't get endorsers just because of face value because consumers are smart now. They know if they use the product and if they want to emulate, they've got Beautéderm behind them. They believe and buy because of that." 

Here's the rest of the event on video, please enjoy!

Beautéderm wants you to age less and glow more with the new THREE-mendous Trio. Now is the time to add serums in your existing skincare routine especially if you feel like you are aging a bit. Not when it's too late!

Congratulations Jen! Thank you Ms. Rei for always having us in your events... and of course, taking care of our skin! I love your BEAU and new CRISTAUX line, plus that lovely detangle Brush which I use on a daily basis! 

Binibining Pilipinas Candidates Visit BEAUTÉDERM Headquarters

The most beautiful women in the country just visited the most Beutéful beauty brand called Beautéderm at their headquarters in Angeles Pampanga. They are the official skincare partner of Binibining Pilipinas and these 40 women took time to bond with Beautéderm CEO Ms. Rei Tan who signed this pact last June 5, 2024.

40 Binibining Pilipinas Candidates at the Beautéderm Headquarters (photo credits from Binibining Pilipinas FB page)

Last year, Beautederm also gave Miss Blanc Beauté award to Binibining Ana Valencia from Bataan where she won Php 100,000, and surely, this is one of the most coveted special award this year!

They will be giving Php 150,000 and over Php 500,000 worth of Beautéderm products, aimed for them to start a business too. Ms. Rhea Tan shared her life story to inspire others during the program, and hope the winner will not just be physically beautiful, smart, and also be a person for others. 

The coronation night will happen at the Araneta Coliseum on July 7th, where they will crown 2 Queens for Miss International and Miss Globe, and win 1 Million each. Runners up will also receive Php 400,000, and may represent the Philippines in other pageants abroad.

Binibining Pilipinas is also celebrating their 60th year, while Beautéderm is celebrating their 15th Year this coming August, an opportune time indeed!