Back to Back with BEKO and Hitachi Appliances

It's a nice day to celebrate comfort at home with two of the most impressive brands in home appliances, Europe's number 1 BEKO and our favorite, ever reliable Hitachi.

Arel Atakol the Regional Director for Beko Asia Pacific welcomed us and said "I would like to tell you a few things about Beko. Our new line of free standing cookers, and our new jewel Hitachi Refrigerators and Washing Machines. Please feel free to check out what we have in our showroom. By the way, we have recently acquired Whirlpool EU, Russia and Africa. New brands means we are getting stronger. Hitachi is also the leading Japanese brand in the PH. This gives us a strong presence in the region, we hope to have your help to continue and introduce us in Filipino homes."

Signature Series in both gas and induction versions

Becca Aguilar from Beko Philippines adds "We all love to cook, to eat and want a Beko cooker. Throughout history, the way we do things has changed the way we keep and cook food. Beko is one of the largest manufacturers of cooking appliances. Last year, we have been able to get 4.6 Million orders, and since food and family is important in the Philippines, we know Beko can improve the cooking experience in every household. Our Signature Series has Gas Safety Device that automatically turns off when things happen, it also has a multi glass door for safety, it also has a telescopic pull out shelf so you can take food out with ease everytime you need to cook. Our Pro Style Series can even do more especially in the modern kitchen setting. It has highly efficient burners, accommodate cast iron pans, multi function ovens with twin fans, consistent flames, a rotisserie and digital touch control. You can choose models that have what you need in the kitchen because Beko has different types and features. The top cavity for much of their new stand alone cookers are electric grills, but other ones can function individually as ovens.

Here's a short tour of the showroom this morning!

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For those who don't know, Arcelik Hitachi has over 50 years of experience in appliances across the globe. They live by quality especially for refrigerators because they want detailed designs, efficient products coming out of their manufacturing plants. They want convenience and ease which is why they made it automatic to open and close refrigerator doors (the new models). Their appliances make food stay fresh, by the power of vacuum. It also keeps nutrition in, energy efficient and operate on low noise. The dual fan cooling also makes it efficient in consumption of power and keeps your refrigerator cool longer. It also has a fresh select case so you can keep fresh products or meat fresh. 

Hitachi also has washing machines, front load or top load, the Eclipse series is angled for easy and convenient use. It has hygienic programs to make it easier for you to wash your clothes, the machine maintained, and help prevent molds. It also eases work overall because clothes turn out with less wrinkle and less tangle after drying. 

If you're looking for new home appliances, Beko and Hitachi has a lot to offer. Go follow their social channels for more information about their products and see why Filipinos and other countries trust them.

With BEKO, you get more what you pay for!

Beko Showcases Best Wares at PH Trade Launch

Beko, the largest appliance brand in Europe just recently concluded their 1st Trade Show in the Philippines held at the Marriott Grand Ballroom in Pasay City. It was certainly a chance showcase their best products and be seen among dealers from different parts of the country and media outlets too. Arriving at the event venue, they already had us got acquainted with the home and kitchen appliances they have brought to the country. They assure all designs, materials of products which they sell in Europe is the same as what we have here in the country. This is certainly reassuring, and from what we saw at the experience area of the trade show, there's a lot more things from Beko that the Filipinos need to have in their homes.

Dyeun Zapanta the Marketing Manager of Beko says "We want to bring BEKO to different places in the country. We innovate our products, and have your household chores not get in the way. Our goal is to empower you to Live Like a Pro."

Beko Pilipinas Corporation Country Manager Gurhan Gunal adds "We grew our patents to over 3000, and now is the top brand in Europe. We are bringing our portfolio in the Philippines to help our customers have a healthy and sustainable lifestyle. Our target is to become the number one European brand in the country. We will invest digital and trad media to bring brand information in different channels. You can use smartphones to connect with our smart appliances, use sustainable materials to build parts of our products,  recycle and do water treatment on some of them. We will be expanding, doing the legwork of launching more products since we were hampered by the pandemic. We will also be utilizing the help of Judy Ann Santos to become part of the mass households, to get closer to the consumer and be present in Visayas and Mindanao too. We have Harvestfresh technology, a unique cooling feature nutrifreeze, and our next game is connecting them, for a smart home. This will happen in the next 5 years."

News about how great Judy Ann Santos as an endorser was discussed during the question and answer portion. Her being a part of the brand was brought upon a survey they did while looking for an endorser, on who people would trust, and of course, Ms. Judy Ann Santos - Agoncillo was on top! They also will be asking her to further bring the message across, to be closer in every household where Beko wants to be in. They will also be expanding in Visayas and Mindanao, also plan to build more avenues for after sales service, and experience locations in the same region. They also mentioned that there's 114% increase this year compared to last year, so business is doing good. Execution of their expansion will take place in the next 5 years, but their thrust is to stay and plan even more things in days beyond that. I've seen their line of fridges, washing machines,more small appliances and dishwashers at the event, I bet it'll be nice to see them in my own home too, go check their social channels and official website beko.com/ph-en for more information about it.

Discounts and Promos as "Beko Sends Love This Christmas!"

I just had so much fun over at the BEKO event as they announce their plans this December when "Beko Sends Love This Christmas". They were so proud of having Judy Ann Santos as their first brand ambassador this year and surely, people trust her a lot, they're putting the cherry on top by giving various promos and activities to make sure you get special discounts and free home appliances from Beko, Europe's number one appliance brand.

Beko knows how Christmas is very important for Filipinos so this season, they're making sure those items on your Christmas wish list will be in stores this 2022. From freezers with MinFrost Technology, to Split Type Airconditioners that's got wifi connection and control, to HarvestFresh enabled refrigerators, and the new vacuum cleaners and washing machines, there's a perfect Beko model just for you!

With purchases made on Beko products, you can stand to win in raffle prizes like Fuel Cards or a Family Vacation to a Philippine destination like Coron, Boracay or Davao. 5 winners weekly will get free fuel cards worth 5 thousands pesos, I'm sure every person with a car would certainly appreciate. If you purchase 10-26K, you get 1 raffle ticket. If you buy more than 26K til 40K, you get 2 raffle entries for that. Anything above 40K will get 3 raffle tickets, make sure you register this via bekopromos.ph and read the fine print. Who wouldn't love that Beko love!

Trusted by homes in over 140 countries, Beko is just starting to make Filipino lives better. You may also see information about this on @bekoph social channels, make sure you follow them there too!

Congratulations Beko, you've done remarkably well in the last few years and have a lot of time ahead of you to grow in the Philippine market. Thank you to the nice people who included us in your celebration a few days ago, I can't wait to see how people will react with the few more appliances you plan to launch very soon!