HEAVEN PERALEJO is Your Ginebra Calendar Girl for 2024

The much awaited reveal of the Ginebra Calendar Girl this year was quite epic. To say the least, it's quite different than the previous ones because as you can see on the output, they have thought of a theme. The Philippines is composed of 7,641 islands, each celebrating different town fiestas. It's part of culture, that even with diverse number of languages in every region, we still manage to put food on the table and celebrate good times. It's some sort of thanksgiving, and so the layouts for Heaven Peralejo would want to exude that, and of course, still look gorgeous in it.

Ginebra also knows how much their brand is part of every Filipino celebration. Much festivities have men and women glued to seats, taking the ceremonial toast, and drink up to thank for a bountiful harvest, for weathering disasters, or just plainly giving homage to their patron that differs every town too.

Heaven did the Baguio Panagbenga Festival, the Giant Lantern Festival, Higantes from Angono, Pintados Festival from Leyte, the Kadayawan Festival in Davao too.My personal favorite is my province's very own Masskara Festival which depicts putting a smile on the faces after famine struck the province of Negros years past.

Here's what we shot when the event happened at the Westin in Manila.

The Ginebra Calendar Girl tradition will surely continue, putting in some of the most gorgeous women in the land in it. GSMI will make sure of it. Congratulations on this feat Heaven, and thank you for being so nice off stage after the show.

Ginebra San Miguel Inc. is the producer of the world's top selling Ginebra San Miguel gin, GSM Blue Light, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Anejo Gold Rum, Primera Light brandy and Vino Kulafu.

JULIA BARRETTO is your TANDUAY CALENDAR GIRL 2024

The Tanduay Calendar Girl 2024 is a much coveted spot and title for empowered actresses, personalities, who had it made in the industry. They just announced who it is today at the Elements tent Centris in Quezon City. Previous calendar girls include Erich Gonzales, Heart Evangelista, Bela Padilla, Ivana Alawi, and Bea Alonzo. Entitled "DARE", this woman has gotten fame with her stint in different networks, shows, brands across the country, belonging to the gorgeous clan, she's no other than Julia Barretto. Dare means one who aims to be herself, to reach her dreams and to inspire.

 

Julia says "I hope that the team and my new Tanduay family are happy about what I've done, it's been a few months since we prepared for this launch. The shoot was easy because I am thankful that they did it in a very collaborative way. I trusted them and have my input, it was an easy thing because they involved me in the process. The fabric we are wearing today is from the shoot, it was a nice to see it all today. I've been given opportunities and there will be a lot of things to look forward to because my films will be coming out, plus a few surprises. Unfortunately I couldn't share much, but a film will come out early next year but we have already shot it this year. The pictorial had me in a very challenging rut because I had to exercise while finishing a project out of town. You don't have to be ready just now, you ALWAYS have to be ready all the time. If it's for roles, I don't think it's daring, I think it's just being confident in your body, in your flaws, it inspires me to be more confident with who I am. I've become a braver woman!"

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Julia is just starting this phase, and she's glad to note that there will be several projects coming out next year that includes a movie, and perhaps more endorsements plus a series that can't be discussed yet. So if you love her, go support her projects when it comes out in 2024! Congratulations Julia, you've done quite well in this calendar, you look so classy!

RIA ATAYDE is Your New WHITE CASTLE Calendar Girl 2023

I am personally so happy to see this happen as gorgeous actress Ria Atayde don the much coveted White Castle Calendar this 2023. This was witnessed by select press and executives of Destileria Limtuaco & Co., Inc. this afternoon.

I'm sure over the years, you've identified White Castle Whisky with the iconic red bikini clad female riding a white horse, but management figured it was a bit arduous for them to train women to ride horses (which they did in the past) and do the actual shoot after that. Last year, they did a campaign differently by letting the public choose, this was when Sassa Gurl entered the competition and won. It was certainly a risk for them, but they understood it was but a proper time to have the LGBTQIA+ sector to be represented, a very current social step that got them in touch with a new younger market and a social media presence they gladly received. A few months before that, they also got Ninong Ry to represent the brand, all of which had awesome reception from the public albeit restrictions because of the pandemic. All of these made them realize to use their platform to also cater to different causes and advocacies.

Ms Olivia Limpe-Aw says "My father created White Castle Whisky and the several advertisements with the horse and castle in it. As we celebrate 60 years, the White Castle Calendar has featured several women, LGBT, and has brought social issues in the forefront. This year, we have the diversity in beauty campaign continued as we believe it is inclusive and promote body positivity + build our confidence. We welcome 2023 by celebrating that and beauty, let's cheer for White castle Whisky!" 

She adds "As you noticed we have Ninong Ry and last year with Sassa Gurl, we believe that if you are confident, you are beautiful. Let's not be obsessed by size, color, it's what's inside that matters and we're happy to have Ria represent the brand!"

Ria Atayde certainly had a very successful 2022. Aside from working in several series and shows, she had her hand in production together with her folks and siblings. Needless to say, her successful stint in MIPCOM Cannes has brought honor to the country and peers in Cannes, France via their production company Nathan Studios and ABS-CBN.  They also have finished filming several projects which will have international distribution and also be seen on platforms, much will be released this year so there's certainly a lot to look forward to. During the press conference, she also talked about her real struggles with body dysmorphia. 

She says "I never thought it was going to be possible as usually, calendar girls have a certain mold in the country. White Castle proved us all that big girls can get to do this. The campaign revolves around body positivity, flaws and all. I never thought I'd be one, this made me realize "kaya pala" (it's possible!). I'd be lying if I'm unaffected with all of that but I'd rather workout because I love it, now it's just a positive thing, not dreading it makes all the difference. You just have to turn off the noise, you only listen to those who matter. People have a lot of things to say, but I don't stop telling them about my advocacy."

Talented, strong, powerful, and deserving... Ria Atayde is now your new White Castle Whisky Calendar Girl for 2023. 

Congratulations Ria! <3