IVANA ALAWI Enters Pinoy Big Brother Celebrity Collab Edition House

It was a nice afternoon to see Ivana Alawi right before her PBB stint which none of us was aware of. It was a simple thanksgiving event which she arranged for the support she's getting from the press and bloggers, so it was certainly a surprise to see her in the famous house days after.

Were there any clues?

None at all, because much of the talk that transpired that afternoon revolved around her success, the brands she's representing, and getting married among others.

The YouTube star will certainly be seen in a more "personal" way now that she's in the ABSCBN and GMA partnered celebrity edition of the show which they dubbed as COLLAB, something she's quite used to.

She mentioned during our small talk that most of her content didn't really have scripts and just happens when it happens. She was very witty, down to earth, and doesn't mind answering even the most controversial of issues thrown at her. She confirmed some jewellery endorsement woes are on trial which prohibited her from speaking about it. 

Will she do good on the show?

Definitely. Her personality shines in her recent YouTube episodes and her hunger to even create interesting talk with Barbie Forteza (which she deems is still the same person she was with years ago) is a testament for the kind of person she is in or out of the cameras.

She also shared how she wanted to work with previous winner Fyang soon. Maybe that'll happen when she gets out from the house of Kuya.

Here's our interview with her a few days ago:

I'm rooting for her.

Holcim ad Gets Rock Treatment with PNE's Chito Miranda

Folks from building solutions Holcim Philippines just got served a rock ad by one of the most revered pop icons Chito Miranda of Parokya ni Edgar.

That's so smart since there's probably a lot of fans that are of the same age as people who adore him and the generational music he represents.

The corp has made him act as a sales officer, re-assuring customers that the construction materials they get from Holcim comes with innovation and is sourced sustainably. He also played the role of architect, contractor, and make watchers realize that you can get all the construction materials and solutions from Holcim, accompanied by rock music done just for fun!

They are the premier brand for construction projects, especially well loved Holcim cement which is quite popular around the country. This was also done in hopes of inspiring even more people to see how Holcim has helped a lot of people to build their homes, without breaking their construction budget.

This includes Excel ECOPlanet, a cement product that is environmentally safe. They also have Solido for low rise builds. The Optimo on the other hand is for high rise and the Wallright for the ones who needs Masonry Cement. For those who needs plasters, the one they call TectorPlast and TectorCeram would better fit your projects. All you need to do is just ask for it. Quality need not be sacrificed, with standards passed, Holcim definitely fits your next project!

Congratulations Chito! You're one good guy that has been trusted by so many brands, and now Holcim is with you too!

HEART EVANGELISTA Shows You How to Use GCash

She's iconic, lovely at every angle. She's dubbed as a real life "Crazy Rich Asian", hobnobbing with the who's who of the fashion industry and a front row regular at the biggest shows... she's Love Marie Evangelista-Escudero aka Heart Evangelista.

Contrary to impressions about her, she's quite the opposite and actually knows how to manage her finances well. GCash took us to their very first GCash Spot Light, a new online talk show hosted by Boy Abunda which will be shown in GCash assets and social channels. 

GCash Spotlight

GCash will also be having Heart appear in their different commercials, all to talk about her financial progress. I'm sure there are a lot of people who think about how Heart actually affords everything, how she shops, or how fond she is for enjoying the things out in the street, the Kwek Kwek she eats and just about how she actually saves for every little thing she gets before actually buying it. 

She also uses GCash everyday, whether she dines at some of the posh restaurants in Paris or enjoy a bowl of pares in the streets of Manila, she gives them the GCash Visa card or use the QR payment option. In both cases, it gets accepted and is quite convenient. The exchange rate is also another perk, because you can pay for things without a hassle.

Heart also monitors her savings, she says Chiz sends her 50, 100 or 143 pesos just to be extra sweet. She doesn't make her hard earned money stagnant, she pays for bags then puts her artwork in it and earn from every piece she sells. She also pays for services she gets like hair and makeup, even the online store she frequents accepts GCash as payment, and since she has a lot of pets, she gets food, clothes and accessories online and it gets delivered at home. Panda of course gets first dibs. She also invests via GStocks, put money in on really good companies and even gets her travel insurance from the app. She secures her luggage, flights and emergencies in it as the GInsure Travel Insurance covers it.

Here's how it went.

Ernest Cu the Mynt Chairman and Globe Group CEO "For years now, we have made different kinds of solutions to make Filipinos lives better. We want Heart to help us to showcase the different features of GCash, because yes it's the best way to pay."

Martha Sazon the CEO of GCash says "You saw the film, and we want to welcome Heart Evangelista Escudero. The world fashion icon also co-wrote the shoot. She's that committed and invested in this campaign. Even the wardrobe, and she does really use the GCash Visa Card. In her era of spending, shopping and saving, she will be with GCash."

Heart will be appearing in more of these videos soon. You'll hear, see more of what she does with GCash, and hope you get to learn a thing or two.