Order Fresh Seafood Everyday at FreshOnline.PH

Jed Marcaida of Jump Digital PH and Ms. Eleen Kee of FreshOnline.PH

Well not yet that is, but real soon. A few days ago, I was invited to a small luncheon and launch of a new website called FreshOnline.PH. Honestly, I didn't really know what it was about - but I figured the word fresh and the logo itself (which I saw during the event) was pretty much self explanatory. The business is a startup owned and operated by Ms. Eleen Kee, a Malaysian national who told us about how she grew up in a small fishing village where everyone (albeit having average income) had food on the table - all fresh as it's caught the same day from the sea. She lived in Manila and the Philippines for quite a while now and she was taken aback to see most of Manila's seafood supply either come from far flung provinces, imported frozen and not kept quite well. The quality is also a bit questionable which was surprising as we are an archipelago. There's no existing entity that would even dare to deliver fresh seafood to every home and we all depend on what's in the morning spread of the local wet market or several groceries who have them on the fridge. They want to change all that, create a new scene with FreshOnline.PH.

FreshOnline.ph is going to offer premium seafood items that is hard to find in regular stores in the Philippines and offer them fresh, without concern that much on the price. They'll make this affordable, easy to order online, delivered to your doorstep the next day. They've built a facility in Navotas to house all these products and have them kept in refrigeration units that would ultimately make the products as good as the day they caught it.

This is Smoked Norwegian Salmon, same thing they use in hotels for those hors d'oeuvres you love with sour cream and capers. These would be sliced thinly, rolled up on top of a canape and be served elegantly on your table. This is the concept they want you to have when it's available online. Something that you almost don't have to do so much processing of, just have it sliced and served.

This is the same quality Mackarel found in Japanese restaurants, now imagine how you can have this too in your own home. Put it on top of a Japanese rice, put it into a roll and have it for lunch or dinner. FreshOnline.PH eventually also wants you to bring the habit of having only the freshest seafood and might in the future even teach you how to cook it, as fresh as it is.

Our Southeast Asian neighbors usually just steam and put a little flavor on them, a thing that would keep the flavor and original sweetness intact. They want us to experience that same feeling too. They'll include this lobster on their site, but never priced like those in Boracay.

This one's the Boston Lobster, hard to find in the Philippines but will be available through FreshOnline.PH. The sheer color of it excites me. Now think of how your lunch or dinner table would look like now that this is going to be easy to get here!

I like this one the most. This is Scallops with the Gihod still attached. They call this Sashimi scallops which is found in deeper parts of the ocean. They're bigger, which you can sear on a hot pan and serve with different sauces. It's sweet, naturally and you'll get this delivered to your doorstep, can pay for it through card, other payment systems available soon.

I had this for lunch a few days ago. It's quality was just different. I haven't had Adobo Squid that good in a long time.

You must buy this, I see this in hotels served fresh even mixed in on salads. Imagine just taking this out of the wrap and cooking it because it's prewashed and processed already. Now that's going to be a very good place to start when FreshOnline.PH comes live.

Jump Digital and FreshOnline.PH already signed off to make this online seafood e-store available for you very soon. When it gets launched I'll tell you on my social media channels. You can follow them on the channels below too. So stay tuned!

For more information about their products:

FreshOnline.Ph

Like them on Facebook


Visit their official website

http://freshonline.ph/

Some Freshly Baked Breads from Kumori Japanese Bakery

I don't know if you've seen a Kumori branch near you, but I have been able to in SM North Edsa's The Block at the ground floor. It's a little shack with interiors that are a little woodsy, reminiscent of a log cabin with Japanese flare. It's a Japanese franchise and if you could see, they actually use imported ingredients so they can recreate the freshly baked goodies they're pretty much known for. I had a bite or two of it just to make sure it's fresh, I kinda wanted to be in their quality assurance team and chomp my way through it but that's a long shot I guess. Just note that it really smells so good when I was around their establishment, like freshly baked breads should be. Check out these items we took home from the store!

The Cranberry Yuzu - Sweet compact bread with dried cranberry fruit pieces folded in. You can have this sliced, have a few pieces over tea or coffee. It's filling and healthy, you'll probably get needed fiber requirements for the day and vitamin C :) it's lovely!

Ciabatta - If you're into something filling, this is their Ciabatta bread. I can imagine having this during dinner in lieu of dinner rolls so I can have it toasted lightly, sliced, then dipped into extra virgin olive oil with balsamic vinegar. Or just have it with cold unsalted butter, ahh I'm imagining things. You can make this a canvass and have it in any meal, be adventurous!

This is my personal favorite, the Custard Butter Bun. The bread is super soft and when you bite into it you'll get a cold explosion of the rich egg custard swirled with milky buttercream filling. You'll be closing your eyes while having it because it's so good.

For those who want something savory, Kumori also has this Crabstick Bun. It's your favorite Japanese maki ingredient on top of a soft baked bun plus creamy Japanese mayonnaise and corn. It's a lovely combination and you can have this during tea time or a pinoy merienda. It's JapaNICE, and I'm sure the kids will too. 

For those who want something tangy and sweet, Kumori wants you to experience this Apple and Cheese Danish. It's flaky home made filo dough baked til golden brown then Apple filling plus a small amount of cheese on the bottom. You'll get that sweet, tangy, salty kind of mix in the center and that lovely Apple flavor in the end. It's like having Apple Pie on a hot summer day. I'd love this with ice cream or a sundae, perhaps a bottle of ice cold Coke on the side. Although I'd recommend the tons of drinks that they also have inside the store which are a hit with those who have experienced it. I didn't take one home because it'll melt but you can check out their Facebook page if you want to see it.

Kumori does have really good  breads, and you just have to discover it. Visit their stores now at the Lower Ground Level of SM Makati, the Basement Level of Landmark Makati and the Ground Floor of SM North EDSA's The Block. They've got freshly baked breads, awesome drinks everyday!

For more information about their breads:

Kumori Japanese Bakery

Like them on Facebook


Visit their official website

http://relish-group.com/kumori/