BENCH: The Naked Truth Preview and New Endorsers

When BENCH does a show, we all know it's going to be of epic proportions! The bi-annual Jeans and Underwear show from this brand just gets bigger and bigger every two years and we've got tons of stars we've never seen clad in the best intimate wear and jeans from them. Well, since you've been very good kids, we're going to give you a glimpse of the show this coming September 19, 2014. We'll also throw in something really good for you as a bonus because they also announced their new endorsers. It's a little rainy outside I know, but I think you'll be kept a little warm when you see this on the runway come the fashion show entitled THE NAKED TRUTH!

The venue was pitch dark and they started with a man and a woman in the center clad in spiky shiny crystals. They show the themes on the screen and as I see it, they are showing phrases that connects with the TRUTHS that they want us to see. In different forms, different terms, different meanings.

Then from the opposite side of the stage, these three models came out with masks and a helmet made of leather and more of Bench's intimate wear. Add to that black lace and more leather straps, it's a nice evening to see that for the start. I don't know if Michael Cinco or Furne One had a hand on this but it is reminiscent of their design. I like what I'm seeing.

They changed themes t The Animal Within, so yes we saw two men going at it. They wore those feathers which I saw with Joey Mead a couple of seasons back. Men wore their white Bench Body underwear too. Then, a little rain.

Guitar Underwear Brand Launches New Endorsers

A brand that encompassed generations and rocked the innerwear industry for over 50 years, Guitar Underwear just recently announced their new endorsers and relaunched their existing ones at the Cities Events Place in Sgt. Esguerra, Quezon City. They also showed their brand of inner and outerwear shirts, sandos, modern basic briefs, panties and boxer shorts during the event. The brand which started in Hong Kong, then transferred its operations in the Philippines - now holds to be one of the best brands aiming to by synonymous with intimate style and quality.

Saw these two guys chatting and had to disturb them for a photo op. Carlos Agassi who's sculptured physique just screams the cause that he had to be here. The amir of rap, he's still got a well formed body to carry underwear like a normal shirt anytime of the day. He works hard at it and makes it a point to have regular gym time urges the need to be fit and healthy no matter what age an individual is. He's continuing to inspire the youth to not only look good but have a lifestyle fitness centric. It's one of the reasons why he's been able to stay with Guitar for over 8 years now and they continue to believe in him up until now. Carlos is glad that he's still with the brand and promises to continue staying in shape for the love of the Guitar Underwear brand.   

Carlos Agassi, trying to eat right and get some sleep even with his very hectic schedules.

Guitar has been around for almost 50 years but they haven't been able to market themselves that much in the past. They have in the past just invested in regular newspaper ads and thought of re-introducing themselves to the new generation which still comprise the majority of their consumers; hence the event. Quality wise they would never change, but they might actually improve on it. The deal breaker is, they will never even think of raising prices because as they see it, their product sits as one of the most affordable in every shop, mall or stores they are in right now.

I haven't met Ann Mateo before so it was high time we get to know her a little better. When I asked about her background, she says she started singing for fun and started uploading them on the Internet. This venue got her appreciated more by netizens and got her started to do more later on. Sharing her music got her recognized by a lot of people and it landed her modeling stints, hosting jobs and then a program for People's Television Network 4. Guitar believes in up and coming talents hence the reason why they got her. Not only that, she is officially the first female endorser for the brand. She's in fact making history here. I'd like to get to know her better soon. She's happy and thankful though for Guitar to have her as an endorser. She feels that this is a feat she never knew would even happen, the fact that she's endorsing a brand means they believe in her... she feels elated. 

Mark "Mugen" Striegl

When I heard he's going to be here, I turned into a fan. He's one of the few Filipino American Athletes I look up to, especially in the MMA leagues. He grew up Tokyo, lived in Baguio and trained Brazilian Jiu Jitsu. He went to MMA a few years after. He's one tough cookie and his professional career is very impressive. I saw a couple of fights he won overwhelmingly. 

Being a very good example to the youth and a world class athlete is just one of the few reasons why Guitar got him as an endorser. They are also gearing to have some of their designs and clothing be adept with the athletic side. They'll still have the classics but make new ones that would cater to the young, the professionals, the athletes and everyone who needs it. Mark now has his own team called Team Buffet and he'll be coming up with a team who'll manage a blog that will basically also discuss lifestyle, health, sports, food and a lot more. It's a big undertaking but Mark's excited about that. Just get updates on his Facebook page "Mark Mugen".

Guitar's Marketing Manager Alvin Ross Uy Rivera says they'll have the classic ones in the market and create a new product line. "We've already started the outerwear shirts, like the ones they are already wearing. They'll also be coming out with new bamboo fabrics, dry fit ones, Polyester shirts, and pretty soon even socks and other ones that would complete their collection to have something from head to toe. It's already second most or the most affordable brand in the market. It's available in almost all department stores and even internationally through SM too." 

A man that needs no introduction is rap superstar Gloc9. I've been a fan since I saw him perform live during a Coke event years ago. He's even helping other artists make it to the scene, even better that afternoon because they also played the music video that's perfect for the campaign Guitar is launching. To get a glimpse of that, here it is!

 

He performed it together with Denise Barbacena. Of course there were some antics in between by Guitar endorsers as well. Since it's Filipino week, that made him even more proud to say he's part of this brand. He didn't have to strip for the most part of it but he's making the language and connection a big part of the influence he's emitting on and off cam. A lot of people believe in him and that's his selling point. For what it's worth, he's pretty happy Guitar believes in his talent and they have an understanding like a gentleman's word to support each others endeavors. That right there is priceless.

Congratulations to Guitar and your new endorsers!

For more information about their brand:

Guitar Underwear 1960

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Visit their official website

http://www.guitar1960.com.ph/

BUM Launches New Collection and Endorsers Nash, Diego, Jane and Ella

The well loved street/urban wear brand BUM took us on a whim through a grand fashion show called UNLEASH YOUR REALITEE. From hiding your true self, to anime, to rock and cosplay... they've done a lot to get you unravel yourself. That's their call this season and their Summer Collection speaks of pastel colors now even when they were dark and mystifying in the past. It's a lot of change but judging from the pieces we saw on the runway that evening... we also felt it was time! (Word of warning: Picture heavy post because this is 3 collections in one show!)

Since the Tees were the star of the show, we noticed right from entering the venue some mannequins on the side. They were showing off the new designs and prints that will soon populate BUM's racks. But wait, all along I thought they were mannequins... some of them are real people! I was startled when some of them moved!

I also had a small chat with the creative people behind the show and the campaigns shoot. In the middle is Rai Lacoste with his sister on the left. The guy on the right is photographer Ash Evasco. I must say, he did a pretty good job with the new endorsers which you'll see in a bit!

I already love what I'm seeing. The colors alone got me excited! Add to that some new patterns and designs on the shirts. The material also improved. You'll feel how much care they put into every shirt.

Bloggers were already at it. MJ, Edsel and Jeng were doing Twitter, FB, Instagram so you guys can get the latest photos of the stars that arrived there. Speaking of which, one already arrived!

That's Bea Binene. She's the lone GMA Artist that endorses BUM now. She says it doesn't matter because whether you are from other stations, once that you become part of the BUM family you won't feel any different. We'll see her on the show later too!

The fashion show started with a little introduction; Irish music and some Leprechaun looking chap that speaks French hosting the show. The lights were dimmed, and the models came out one by one. 

Now see how you can put these shirts into good use? Who can say these are ordinary tees? It's fashionable, definitely edgy! Plus, I love the stitched pants. Some even have color on them, would they have something in my size? I hope so!