It was an exciting Valentines day for me because this is the first time I'm actually covering the Folded and Hung runway show. This is part of their efforts on the collaboration that they're doing with Downy Parfum and they call it "Scents of Style".
The inspiration comes from Downy's scent variants which they call Timeless, Passion, Fusion, Mystique and Romance. Different scents appeal to different sets of people, what might smell "okay" for you might mean the whole world to another individual. This individuality, being feisty, the classic scents just made me a little excited on how it would actually translate into clothing. I've had the privilege of actually covering countless fashion shows, different brands of the same caliber, but never have I encountered scents donned style on the runway. This is something interesting as I also got to see the people from Folded and Hung, one of the Philippines' reputable brands when it comes to fashionable retail clothing. It might surprise you but this is actually the first time I shopped in their store too. I usually don't go here as I don't have sizes (yes I admit I'm a very BIG boy), but this year felt different, one that would actually took me to have a second look at the well loved brand.
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| Janeena Chan hosted the show |
I took the liberty of shooting the entire show and present them in photos. This happened on Valentines day, together with Earth (earthlingorgeous.com), Ruth (ruthdelacruz.com) and Rodel (nognoginthecity.com), we took our dates for later and saw the show in Glorietta's Activity Center. Thank god for really good seats!
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