Ginebra San Miguel Celebrates 190 Years with Archangel Reserve

Everyone was in a celebratory mood when we arrived at the ballroom of Novotel Araneta City. To mark Ginebra San Miguel's 190th Anniversary, they had us experience heritage, culture and the good things they whip up at their plants all these years.

Outside was a plethora of memorabilia, including age old bottles they use to contain their products, and how it evolved all through the years. While undoubtedly knowing its Filipino roots, the technology and corporate beginnings have all started in Manila in 1834. It was family owned, then spread throughout the country via major cities. It started a tradition, and products became high quality yet remained affordable. From their Ginebra San Miguel, GSM line, Premium Distilled, Antonov, Anejo Gold, Primera Light, Vino Kulafu, it became the most diverse subsidiary for products through San Miguel Corporation.

The event had a theatrical performance all throughout the night explaining the reason why the company has remained productive, through innovation and continue to become an integral part of Filipino celebrations for almost 2 centuries. The event was also graced by Ginebra San Miguel executives, celebrity endorsers like Boss Toyo, Mikee Quintos from Sparkle, and Attorney Oliver Moeller. Later in the evening, Nik Makino went up on stage and performed for everybody to celebrate #WorldGinDay. He's also a part of the endorsers tapped for this year, and he's mighty proud how his music and the countless Filipinos that made it viral on TikTok. He said he owes much of his success to the people who believed in him, and gives advice to only do it in legal age + and moderately.

Here's a glimpse of the event, please enjoy!

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Here's Nik Makino's performance on video: 

@kumagcow Talented rapper NIK MAKINO Performs at #GINEBRA WordGinDay Celebration #NikMakino #tiktoktainment #tiktokshowbizreporter #tiktoktainmentph @nikmakinobxtch ♬ MOON - Nik Makino

Add to that the new Archangel Reserve Premium 1 Liter bottle (not yet available to the market, maybe soon!) that's in Emerald Green. This is to celebrate 190 years of the brand. Congratulations to the men and women behind Ginebra San Miguel as you celebrate more years in the industry!

HEAVEN PERALEJO is Your Ginebra Calendar Girl for 2024

The much awaited reveal of the Ginebra Calendar Girl this year was quite epic. To say the least, it's quite different than the previous ones because as you can see on the output, they have thought of a theme. The Philippines is composed of 7,641 islands, each celebrating different town fiestas. It's part of culture, that even with diverse number of languages in every region, we still manage to put food on the table and celebrate good times. It's some sort of thanksgiving, and so the layouts for Heaven Peralejo would want to exude that, and of course, still look gorgeous in it.

Ginebra also knows how much their brand is part of every Filipino celebration. Much festivities have men and women glued to seats, taking the ceremonial toast, and drink up to thank for a bountiful harvest, for weathering disasters, or just plainly giving homage to their patron that differs every town too.

Heaven did the Baguio Panagbenga Festival, the Giant Lantern Festival, Higantes from Angono, Pintados Festival from Leyte, the Kadayawan Festival in Davao too.My personal favorite is my province's very own Masskara Festival which depicts putting a smile on the faces after famine struck the province of Negros years past.

Here's what we shot when the event happened at the Westin in Manila.

The Ginebra Calendar Girl tradition will surely continue, putting in some of the most gorgeous women in the land in it. GSMI will make sure of it. Congratulations on this feat Heaven, and thank you for being so nice off stage after the show.

Ginebra San Miguel Inc. is the producer of the world's top selling Ginebra San Miguel gin, GSM Blue Light, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Anejo Gold Rum, Primera Light brandy and Vino Kulafu.

YASSI PRESSMAN is Your New GSM Calendar Girl for 2023

Yes you've heard it, your newest Ginebra San Miguel Calendar Girl for 2023 is Yassi Pressman. She was formally launched as Queen of the Barangay and brand ambassador in the yearly Ginebra San Miguel event.

Yassi Pressman just transferred networks but really gained fame with her dance numbers in variety shows, her stint in Ang Probinsyano, and a lot of other programs from the same network. Now her upcoming programs in the Kapuso network include a reprisal 80's film "Saan Nagtatago Ang Pagibig" which will be a project with Viva Films and GMA to be shown on her new station.

They unveiled the new calendars  and it's got a lot of photos of Yassi in different places. From a garage, a forest, by the sea shore, with willow trees, scenic sunset and by the fire. She exudes a different energy. 

Yassi says "At the end of the day, being a part of a great legacy is something special. They are world class and I hope I put something on the table as the new GSM Calendar Girl 2023. I am in a fitness journey right now, I am eating healthy and hopefully this would show. My favorite GSM girl is Pia Wurtzbach. It's challenging to be disciplined, in a way I am going through a lot right now and I feel like being part of this is being ageless, my most natural self and I think people should see that so they get inspired to work on themselves, surround themselves of the people who love them, never say die and keep going in spite of troubles. If you try and fail, you've got a lot of people to catch you. This is for my family, it's why I am really inspired to keep going, they are my inspiration. Being caring is innate in Filipinos, I hope to also get to help other people as your 2023 Calendar Girl."

If you want to get hold of the new calendars, make sure you visit Ginebra and the respective products social channels and get the chance to own these much coveted Yassi Pressman GSM Calendars. You can by the way scan the individual QR codes on the calendar and find a little surprise... Some good recipes made with Yassi Pressman whilst you drink! Enjoy!