HEAVEN PERALEJO is Your Ginebra Calendar Girl for 2024

The much awaited reveal of the Ginebra Calendar Girl this year was quite epic. To say the least, it's quite different than the previous ones because as you can see on the output, they have thought of a theme. The Philippines is composed of 7,641 islands, each celebrating different town fiestas. It's part of culture, that even with diverse number of languages in every region, we still manage to put food on the table and celebrate good times. It's some sort of thanksgiving, and so the layouts for Heaven Peralejo would want to exude that, and of course, still look gorgeous in it.

Ginebra also knows how much their brand is part of every Filipino celebration. Much festivities have men and women glued to seats, taking the ceremonial toast, and drink up to thank for a bountiful harvest, for weathering disasters, or just plainly giving homage to their patron that differs every town too.

Heaven did the Baguio Panagbenga Festival, the Giant Lantern Festival, Higantes from Angono, Pintados Festival from Leyte, the Kadayawan Festival in Davao too.My personal favorite is my province's very own Masskara Festival which depicts putting a smile on the faces after famine struck the province of Negros years past.

Here's what we shot when the event happened at the Westin in Manila.

The Ginebra Calendar Girl tradition will surely continue, putting in some of the most gorgeous women in the land in it. GSMI will make sure of it. Congratulations on this feat Heaven, and thank you for being so nice off stage after the show.

Ginebra San Miguel Inc. is the producer of the world's top selling Ginebra San Miguel gin, GSM Blue Light, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Anejo Gold Rum, Primera Light brandy and Vino Kulafu.

Essential Drink Attributes Showcased at GSM's White Party

 

There's certainly a lot of things to celebrate this month including the goodness of World Gin Day. In Manila, Ginebra San Miguel Incorporated hosted a white party at the fabulous Westin Manila in Ortigas Pasig. It's a no brainer as GSMI continues to be the world's number 1 selling brand of gin and has become a regular in various celebrations, and life's simple pleasures.

GSMI Marketing Manager Ron Molina says "It's been a tradition for us to join the celebration of World Gin Day. We are pioneers of this in the Philippines and we know how Filipinos enjoy how cool, clear and versatile this drink is, so cheers to that!"

This new call to let people know how these three characteristics of GSM would certainly get them to have more appreciation of it. Artists like premier actor Zanjoe Marudo, vlogger Basel Manadil and beauty queen Herlene "Hipon Girl" Budol were also at the event to verbalize how it is to be Cool, Clear and Versatile. Zanjoe says "It's when I stay calm that I feel more cool, it's why I choose the classic GSM back when I was in Batangas, it brings back memories indeed!". Basel on the other hand confirms his likeness of the GSM Premium Gin and tells "Because it's like me, it's clear just like my intentions. You need to be like that because you wouldn't know when you give an impact for others." Then Herlene Budol prefers to become Versatile, saying "Being versatile means that it is possible to be good in different things." They will also be joining different events starting this month because as they say, "Gin Is In!".

Together with the campaign, they also revealed GSM Bar Academy wherein they had 3 new graduates, all scholars of skill courses as they partnered with TESDA in bartending, flairtending, and building businesses. This is in hopes to increase quality pros in the industry, tall order, but are already achieving a lot obviously. It has transformed lives, and even won an international CSR Excellence Award from UK, slated to be awarded on the 16th.

If you're fond of the social channels of GSM, there will be a second season for G-Mix Nation Online where they'll feature various recipes for cocktails, and tips on how you can use a Home Bar Kit to be sold in select supermarkets nationwide. They will also host in 50 bars nationwide to make sure you're involved in one or more parties during this month. I heard there will be one in Pampanga, Naga, Cebu and CDO. You'll also get to win prizes, take advantage of promos and merch. They're not stopping there, because activities will be continuing til the end of the last quarter.

Head on to your favorite stores and place to get them! I'm sure there's no stopping you!

WORLD GIN DAY Celebrations Kicked Off by GSMI

Thirsty? Me too, and I really dread not going to this event by Ginebra San Miguel Inc. a few nights ago in Makati City. It's World Gin Day and what better way to celebrate it in the Philippines but by dishing out finely crafted drinks, designed, localized with products from GSMI. With some of the best bartenders in the country, they made different drinks for the media to try. Fret not people, because just like the ones experience by these people, you too would get the chance to do the pub crawls in your own area.

There will be Gin Bar Crawls in Baguio via Cowboy Town, One Piece Bar, Moeging, Yankees, and Tavern Rose. In Rizal and Marikina, there's Upper Level, Hippers Antipolo, Hippers Marikina, Barkada Treats, Padi's Point too. In Naga City, there's gonna be one in Bora Hut, Hive and Seek, El Gabino's, Momotz, and in Gabi's Diner. If you're in Cebu, don't be sad because you can enjoy drinks in Southscape, Kwikspar 1 and 2, Werpa, and Plaza ni George. For those who are down south in Davao, there's one in Base Camp, Chick and Chill, Whatever, Dox and Emok's. This will all happen on June 11, 17, 18, 24 and 25 from 6PM to 12MN, so time to set that long awaited session with the whole gang right?

Ginebra also flexed their new products like 1834 Premium Distilled Gin, GSM Blue Cosmopolitan, the new sized GSM Hari (a liter of your original Ginebra San Miguel). GSMI Marketing Manager Ron Molina says "We hope there would be more Filipinos that will have greater appreciation for gin drinking, we're glad to host more World Gin Day activities for them to feature more of our world class drinks!"

Congratulations Ginebra San Miguel Inc.! You're welcome anytime in my bar.