Learn from the best: Film, Art, Music and Food with Axe YOU

Tonight was a nice time to have a few drinks in the Poblacion area. It was packed as usual, hobnobbing with celebrities was a no brainer because you could hear the conversations from the other tables easily. Though it’s not the thing we were there for, I kinda enjoyed it. AXE also was there to introduce a few things to us including a short talk with Gino Santos, director of hit films Ex with Benefits and the recent Sin Island.

He’s one of the 4 new endorsers that is launching, as he is connected with film. Of course just like him, the road to succes wasn’t easy.

Life is not about stereotypes, breaking the norm, you got taste, dreams, a vision, you’ve all got something and AXE is now going to help you get there. These 4 endorsers are not just eyecandy, but will help you create your own world. They’re going to walk the talk.

Direk Gino Santos for example will be having a Masterclass this June 23 called “BEYOND CINEMA” as he talks about his experience these past 6 years, creating films, advertising and sharing his story. He’ll also bring in a couple more people whom he has worked in the industry so participants would be able to get a glimpse of how it is to do indie, mainstream movies and TV commercials.

Aside from Direk Gino, artist and street mural expert Jappy Agoncillo, Chef Nicco Santos and talented rapper Curtismith will also be holding different events so they too could share their wares offing their skills to hopefully inspire a generation or more and be YOU. This is all part of the #AXEYou campaign that they are part of, and I’m so glad they’re offering this to the public. If you want to join, you may visit their website and see if you could become a part of it. Here’s the link: http://bit.ly/AxeYou .

First up is Innovating Traditions with Nicco Santos which will happen on March 17, 2018. Then the second one is called Word Shop with Curtismith which will happen on April 21, 2018, third is Art Wars with Jappy Agoncillo on May 26, 2018. Then Direk Gino's Beyond Cinema on June 23, 2018. You need to submit entries to become part of it, if you get chosen, then that's the start of something really BIG! Make sure you submit it 5 days before the actual date of the event, the earlier the better!

You may sign up with their masterclass and enjoy the privilege of being part of #AXEYou. You may visit their Facebook page for more information here https://www.facebook.com/axephilippines.

Hurry! I’m not even joking, there are a lot of people interested to join this!

KUMAGCOW

Fresh Blogs Fast!

Gino Santos for Love Me Tomorrow

I've met Direk Gino Santos in person during the AXE event a few months ago. I then figured out about the hype on why this director is being hounded by the press. Not only is he a good director, but he's actually a good looking chap. I could have mistaken him to be an artist than a director, but that's not why we're here in the blogcon for his movie. 

Love Me Tomorrow is now being shown in cinemas outside the country. It'll be in Singapore and Malaysia on June 19. Fans of Dawn Zulueta, Coleen Garcia and Piolo Pascual are still hounding theaters because this story talks about the different generations, one that asks if it's actually possible to be in love with someone older. Direk Gino lauds the whole cast, also Ms. Dawn Zulueta who he was just able to work with for the first time in this movie. He says "She's really different, you should watch the silent EDM scene where she danced freely, that was something that just happened and it was magical!"

Here's our interview with Direk Gino on Video:

Love Me Tomorrow is still showing on cinemas nationwide. Try to watch it with your friends, I'm sure they would be able to relate with the story. Especially those of the Titas of Manila kind, and the millenials. You'll feel they're all human too and these relationships don't need age to define them.

For more information about their movie:

Star Cinema

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Visit their official website

http://www.starcinema.com.ph/

Derek Ramsay, Coleen Garcia in Star Cinema's Ex With Benefits

It was a hot and humid afternoon that greeted us in a school location of the film "Ex With Benefits" starring Derek Ramsay and Coleen Garcia. This is produced jointly by Viva Films and Star Cinema and directed by Gino Santos. The film is set to be shown next month and is eagerly awaited by fans of the book and its artists. Derek Ramsay says "The set is fun, our environment is young and is very conducive for making this film. The screenplay is written by the writer of hashtag Y, so it's going to have small similarities in treatment.

ABSCBN was so kind to invite me to promote in several of their shows. Coleen here was very very good, we're like family even before the shoot and she also adds in a lot of things in scenes where I think she surprised me. Most would think she's antipatika but I got to know her on a personal level and I felt she's really humble. 

I learned how to become an actor with the great directors that I've worked with in the past. This is because they believed in me, and they have asked me to be paired with great actresses too. We had our issues in the story line, but the relationship between Coleen's character and me never died. The attack is fresh with our film. About the issue online with medreps, like anything in life you should get all the information that you can before you judge. I hope they watch the film first before they jump into conclusions and not just because they've only watched the trailer."

Coleen Garcia added "This is the most daring thing that I've ever done on film, but it's not the path I'm only considering. I want to do more, other roles that can challenge me as an actress and hopefully I'd do good. One benefit that you can get from falling in love with an ex again is the familiarity, and the fact that you already know what it is about him/her that didn't work. Aside from that, the feeling of not having attachments, aside from that, it's the fantasy that you had a moment with the person you loved. 

Right now I'm experimenting with the roles that I'm taking, I feel everyone's leaving their mark and we're different people. I couldn't even go to showtime to promote this and because of schedules. Angel Locsin even advised me about this project, she really helped me. This character had to be strong, I'm different than my character in this film because I don't brseak dsown my walls. I had to be very vulnerable in this film, so I had to put myself in the character's position.  I hope people see that. I hope you give this a chance and see yourself, your friends or family in the characters. I hope you support the movie, it's officially my launching film."

"All of them will have hugot lines. I know I'm young, I'm only 25. People might think that's a hindrance and people might bash me because of that, but I'm aware that it's normal in the industry. The love scenes I can say are very animalistic on paper but when they executed it, it looked very classy. Some people even say it looks like a Hollywood movie, we'll take that! I'm very excited to let you see this project, my first mainstream film." says the films director Gino Santos.

As for me, I think they've got a point. The consensus I found is that the film is fictitious, if a character is being portrayed I don't think it should be taken that they are insinuating the whole industry IS like that. If they had cops here, would the whole PNP be offended? Remember The Love Affair? The lawyer there became a third party, but that didn't get lawyers filing cases right? MTRCB understood that and say this is a work of fiction, if you feel offended, watch the whole movie first before you pass judgement, you don't know the whole story yet.

This movie will be in theaters this September 2, 2015 so you better go to theaters next month to watch it!

For more information about their artists:

Star Cinema

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Visit their official website

http://www.starcinema.com.ph/