Ventured a bit north in the province of Bulacan for a momentous occasion of homegrown brand The Hungry Pita. They started with a corner kiosk in 2012 called Khaddison's Shawarma (named after their son) which they set up in the historic town of Malolos; prepping, testing, and creating recipes using the freshest ingredients, perfecting the recipe later on and started franchising branches across the country. They believe it's the perfect time to get their first endorser, and consequently the 117th Franchisee for The Hungry Pita... you guessed it right, it's ALDEN RICHARDS.
Asia's Multimedia Star is one of the most trusted endorsers in the country but he attributes his personal success to the good people around him who never took advantage, ones that he trusts because you need that in the food industry.
Alden says "I am vey honored and privileged to be the first brand ambassador of The Hungry Pita, and I'm very excited, looking forward to this partnership with them. Thank you for welcoming me into your family. I hope you already have tasted their products, solid right?! This is a milestone not just for their brand, but for me, being now an owner of a franchise. I was so surprised when they said that I'd be owning one. I didn't know it was official till they said it today. Trust that I'd do my best to support the brand, here's to more years on hopefully fruitful partnership. Thank you!"
The owners (husband and wife team) were very young newly weds and wanted to earn a living for their family. They started from scratch, and rebranded in 2018, then started having demands for franchising. They started doing that a year after, this was after they carefully studied how to do it. Needless to say, it was successful because sales suddenly went tenfold. Later on, they introduced new products, making sure everything that comes out of their kitchen is made fresh, hot and delicious til now.
Alden adds "What I really love about the product is that it's really authentic. It's very affordable, and can be reached quite easily. When it comes to taste and packaging, they made it friendly, and can be appreciated by a larger demographic. The Hungry Pita answered a lot of my requirements for a food business. They have quality, consistency and taste. I'm excited about what other milestones I'd be having with them."
The Hungry Pita never had a brand ambassador before, and it's one of the reasons why Alden said YES to this endorsement. He wants to discover, and help each other grow. Alden noticed how good the owners were not just to guests, but also their staff and people they worked with. He also mentioned that reaching 117 branches is not an easy feat, and wouldn't happen if they're doing something wrong. They also hire people based on character which is one of the reasons they flourished. It's the same reason why they got Alden Richards as brand ambassador.
Here's the event on video, please enjoy!
We also had the chance to interview Alden after the event, he divulged a lot of things about working on set in "Hello, Love, Again" which they shot in Canada. He also talked about their recent magazine cover with Kathryn Bernardo. They really never lost their chemistry. He also discusses The Hungry Pita, his work ethic, how he does businesses and the secret to being successful in it.
If you want to do business with them, call +63 945 695 2720 or email thehungrypita.sales(at)gmail.com. Congratulations Alden! And thank you for the opportunity to talk with you!