Real Estate Platform Leader Lamudi Gets Amped Investments from Ringier AG and Axel Springer

It looks like Lamudi is giving you good news after good news as two big companies placed their confidence with the real estate platform. Investors Axel Springer SE and Ringier will take seats at the company’s advisory board. The amount of investments will not be disclosed but Lamudi CEO and Co-Founder Kian Moini says “The majority of funding will and can be spent on growth. More so that Lamudi maintains to be in a comfortable financial situation. We are in a clear path to breakeven.”

Lamudi was founded in 2013 via startup giant Rocket Internet. They have also remained to be one of the fastest growing real estate platforms in Asia as they have connections to properties in the Philippines, Indonesia, Bangladesh, and Sri Lanka. Not to mention markets in Latin America which includes Mexico, Colombia, and Peru.

Lamudi right now includes investors coming from the Asia Pacific Internet Group (APACIG), a joint venture of Rocket Internet and Ooredoo, Holtzbrinck Ventures and Tengelmann Ventures.

Kian Moini adds "The new funding round will help us accelerate significantly and expand our efforts to add value to our portfolio. Beyond that, we want to delve into things we could learn from the marketplace and transactional property businesses which are part of Axel Springer and Ringier folios.”

For those who don’t know, Ringier AG is Switzerland's leading international media enterprise. It is a forced to be reckoned with as in emerging markets across CEE, Africa, and SEA. Robin Lingg the Head of Marketplaces at Ringier says “Our company stands for investing in sustainable value creation. Lamudi matches our vision. We have been deeply impressed by the company’s operations and the global and local management team’s capabilities. Kian and his team will drive significant change in the real estate industry in SEA and Latin countries.”

Andreas Wiele the President for Classifieds Media Axel Springer SE adds “Lamudi is a fast-growing business in very attractive markets. We are convinced that we can help to further this development with our know-how and expertise at Axel Springer SE.”

With the companies working together, they will be definitely working towards supremacy in these markets, in the hopes to become bigger, better entities in the next few years.

Congratulations Lamudi! It looks like a bright future ahead of you!

KUMAGCOW

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Turning Your Leads Into Sales

The figures says it all. Every time an opportunity arises, you have to take it and make sure that as a sales professional, you use the information to your advantage. At this day and age there are tons of ways to get a lead, but what do you have to do to make it a sale? I’ve seen countless sellers take the information and only get one or two convinced. Some of them even bogus, some of them prosper, but turning these into real sales is another thing. Here’s a few things you could take note of if you want to make it work, see if this takes your sales journey to another level!

Use Your Time Wisely

Yes, time is of the essence. If you get leads in your hand, chances are, so does a couple other hundred agents did too. A recent study shows that if you get to use the information you get in the first five minutes, you would be more successful converting it into a sale rather than let’s say, a person who would use it 30 minutes later. Now that is a fact... and it is a 100 times better. You could have sworn you knew about this when you started your career right? I may be wrong.

Be An Authority

Subject matter experts or the real deal person with experience, you’ve got to be both. Use your knowledge as power and get the information your clients need so they too make a sound decision. You have to know it’s not about fooling people, you have to give them the exact things they have to know about your product, whether real estate or other things, it would convince them further if you give even more of what they need. So make sure you read up on things, experience it and have the edge over other sales people who would attempt to use those leads so they feel your authenticity, your eagerness to help to make that YES to your deal without any hesitation.

Follow Up, Follow Up Promptly

You wouldn’t want people to forget about you especially if they need time to collect themselves and crack that perfect judgement. The concern and interest you give should be a factor but in this day and time, you’ve got to act quick because that’s what it is all about. Go back and send them information they need, add interest on amenities, bonuses, discounts and location. Go above and beyond what they would expect and help them find a home if they need to, not just a house. Doing it in a timely manner and responding to urgency shows you care, that is immeasurable.

Do Not Hard Sell

A sales pitch is a sales pitch but it is better when you wouldn’t think it is. It shouldn’t be the type which would be overbearing to your clients, or pressure them into making a decision that they would regret later on. I know people who wouldn’t stand pressure and quit just because it is too much to think about. They would rather live and breathe normally than hear a nagging seller on the other side of the line. You have to ignite their imagination and make them see how exciting it is to own their own home, fit in their family in the picture and see how magical it would be to get it fresh, hot, easy and fast! That you would move mountains for them but never over promise and not deliver on what you tell them. You have to be the person they trust, like a close friend, not an infomercial. A reminder would suffice but stay pleasant and not a Marcos of modern times.

Use Good Technology

If you want to be ahead of the pack, you have to use tools to your advantage. You also have to make sure you stay organized and stay updated by reading where you left off your conversations so you won’t look like a broken record. Take Lamudi’s Lead Management Tool for example, because it manages your listings, makes your follow ups easy so you can track all your transactions in one place. Your client’s dream home should include their desired size, location and budget to work with. Obviously if you can see all these factors in one go, you’re not going to waste your time and theirs. That invokes sincerity, which would in turn make them transact with you easier and do it faster so you both could save the trouble, no nonsense at all!

This at least would get you started. Make it beneficial for you and your client, you’ll also earn a friend.

KUMAGCOW

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What Is Your Dream Home? : Lamudi and MyProperty.ph

Jacqueline van den Ende the Founder and Managing Director of Lamudi Philippines and Henry Winter the General Manager of MyProperty.ph

Had the chance to attend a movie screening courtesy of our friends from Lamudi and MyProperty.ph. They're the biggest and most trusted web based property and real estate finder in the Philippines. We met their executives Jacqueline van den Ende the Founder and Managing Director of Lamudi Philippines and Henry Winter the General Manager of MyProperty.ph and told us a little bit about how they started and how the once small startup company expanded to what it is today. 

Both companies are part of Rocket Internet which is a German Internet company based in Berlin. This includes popular sites such as Foodpanda, HelloFresh, Home24, Jumia, Jovago, Lazada and online shopping giant Zalora. Lamudi also #3 player MyProperty.ph so they can gain a larger market share and position. They also know how large the potential of real estate is in this part of the world and the value is no joke, it's 48 Billion dollars in revenue, and about 2 Billion dollars of it will be in marketing spend alone. It's not saturated because they allot about 5% of it to online advertising which means there's tons of room to grow. If you think about it, people are looking for properties not on usual media these days and opt for photos and videos online using desktops, tablets, and mobile smartphones. It's a massive business opportunity and you'll get results quicker if you're an agent or broker. You'll find the perfect house, the perfect condo, the perfect apartment, the perfect place at your preferred price point, why wouldn't you love Lamudi and MyProperty.ph?

What's also assuring is that they have this huge database of properties and run analysis on them using proprietary platform called SimilarWeb. They've got pricing, amount per square meter, in some of the largest cities and towns in the Philippines. They use large data efficiently and give you the information you need when getting a property. Do you know they already have amassed about 34% higher site visits this 2015 compared to the whole 2014 data last year? Aside from that, they can hook you up with partner banks so you can get the best deal with mortgage, refinancing and restructuring of loans. They even publish magazines so people in the most populated places, coffee shops and establishments get the latest listings and make you informed.

Lamudi and MyProperty.ph is going to continually use the massive online listings data so they can generate reports for Filipino home buyers and property investors. This is just the start. They also have the Lamudi Philippines App on the App Store and Google Play store for those who would want to use it on mobile. With the high mobile penetration, there will be thousands more that will see properties listed on the site, which means it will definitely be good for brokers, agents and buyers alike. All you have to do now is visit http://www.lamudi.com.ph or http://www.MyProperty.ph and ask yourself, what is your dream home?

For more information about their listings:

Lamudi Philippines

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http://www.lamudi.com.ph