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| Bela Padilla launches her own brand BELA (Photo by Aaron Nomo of NumuTV) |
Bela Padilla has made waves being a very versatile actress, a noted writer, and a very talented director. Since last year, she's been living in the UK and have been enjoying and found refuge in the cold weather, while still being able to work in PH based projects when needed. She goes back to the Philippines when needed and this time, she's wearing a new hat other than endorsing beauty brands. She made one of her own, and called it properly, BELA.
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| BELA Dot Perfection and BELA Color Changing Lip Balm |
Two products were introduced during the launch namely BELA Dot Perfection and BELA Color Changing Lip Balm. We got to ask her a few questions during the event and she says "I've been using this cheek and lip balm for a few months since I had prototypes. I really use it, and when I put my name on it I truly believe it. I have been on hiatus, but today I believe you guys can use it too. I know it works, and I leave the house with nothing but tint. The video earlier showcased different people of different ages. It is safe for everyone, and can say I'm the biggest fan of it. The first collection is just 2 things, but you can use it every day."
She adds "We are now available in three malls in Bacolod where we did a pre launch. Apply only one dot on each cheek because it is very potent (hence a tube will last you a few months). We found manufacturers in the Philippines and tested it with a lot of people. It was the best way we could see if the products work or not. This is color adaptive so it can be used for different skin types. It looks natural and will look like skin blush as an end product. We want to do this first and maybe have other artists or people to do other products under the Bela brand. It's very moisturizing, and I'm even very sensitive and I use this constantly. I get breakouts with other brands but this one had no reaction on me."
As for the brand, she mentioned "I wanna veer away from empowerment angle because I believe it's not because of looks that we become confident. I don't have a full face of makeup, but I want people to feel good even without putting much on our skin."
Here's our interview with her a few days ago, listen in!
Bela is quite happy how this all seem to turn out. From countless hours of conceptualizing a product that she loves, to using it countless times even without anything on in public, just these two. She also packaged it in her lucky color, made it for the tropical climate and want every mary, joe, rupaul or brando to use it if they feel like it. No matter what shape or form you are, you can use BELA. She found her brand, you can too.
Congratulations Bela! You deserve all the success because you're a kind soul.
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