VICE GANDA, ALYSSA VALDEZ, Noli De Castro, Atom Araullo Among Recognized at Reader’s Digest Trusted Brands Awards

Every year, Readers Digest Philippines has been tapping an independent survey agency where Filipinos get to vote the best of the best trusted products, services and personalities. Contrary to talks, they need not to be a subscriber of Readers Digest to vote for their favorites since they started this and yes, they are the ones who commission every year. Several of these brands, people, actually have been recognized for several years. 

The methodology, the way they do the surveys are still the same. In the Philippines, the sample size is around 2000, but have 8000 individuals overall for the Asia Pacific market to do this in different regions. Being in this list just means you're trusted by Filipinos, and it is indeed important to a lot of people especially for those who look for quality, and the best in the different industries. The celebrities who got the awards this year include Former Vice President Noli De Castro, good looking broadcaster Atom Araullo, Volleyball Phenom Alyssa Valdez and the Unkabogable Vice Ganda.

Here's the complete list of awardees this 2024!

Most Trusted News Presenter is Former Vice President Noli De Castro

Most Trusted Presenter for News and Current Affairs is Atom Araullo

Most Trusted Sports Personality is Alyzza Valdez

Most Trusted Variety Talkshow Host is Vice Ganda

Platinum Awards

Bank went to BDO

Credit Card also went to BDO

Drugstore/Pharmacy is Mercury Drug

Health and Beauty Retail Store went to Watsons

Life Insurance went to Sun Life

Mattresses - URATEX

Milktea - Macao Imperial Tea

Pen - Pilot

Travel Insurance - AXA

TV Network - GMA Network



Gold Awards


Travel Insurance - Pacific Cross

Air Conditioner - Carrier

Air Conditioner - Panasonic

Washing Machines - Panasonic

Vacuum Cleaners - Panasonic

Optical Shop - Ideal Vision

Airfreight - J&T Express

Refrigerators - Sharp

Washing Machines - Sharp

Washing Machines - Whirlpool

TV Network - ABSCBN

Cooking Oils - Baguio Oil

Drug Store/Pharmacy - Watsons

Investment Funds - BDO

Consumer Loans - BDO

Life Insurance - AIA

Health Insurance - AIA

Life Insurance - AXA

Health Insurance - AXA

Personal Computers (Desktop, Notebook, Tablet) - Acer

Natural Food Supplements - USANA

Plasticware - Orocan

Travel Insurance - BDO Insurance

Here's the acceptance speech done at the awards night, please, enjoy!

Cheers to all the winners, and I hope they do the Filipino public good as they put their trust on your brand's name all these years.

Reader’s Digest Outs Most Trusted Brands and Personalities Award for 2022

Reader's Digest is celebrating their 100th year and last April 8th, they got us to cover the awarding ceremonies for the Most Trusted Brands and Personalities in the Philippines. This is an annual event where patrons decide the best of the best in different products, services and people in different industries. It also brings the brand prestige, that in a multitude of names out there, they're the ones that Filipinos trust the most.

The Garden Ballroom at the EDSA Shangri-La Hotel Manila was actually packed with executives and CEO's, representatives from different companies who were there to receive their awards. Entertainment was provided by world class singer Hannah Precillas from Sparkle GMA Artist Center. Present also on the occasion was Reader’s Digest Asia Pacific Advertising Sales Director Sheron White who gave welcome remarks and the awards for the brands that day.

Reader's Digest Editor in Chief Ms. Louise Waterson says "For consumer brands, it is hard to secure trust. This takes years to establish and nurture. Though hard, we have seen that happen this year even if we're undergoing hardships amidst the pandemic. They are living up to serve the consumers who are vital to their success. Congratulations to the winners!"

Gold Awards went to these brands:


Air Conditioner – Carrier and Condura
Air Freight/Courier Service – J&T Express
Air Purifier – Sharp
Baby Store – Mothercare
Consumer Loan – BDO
Cooking Oil – Baguio Oil
Face Mask – CopperMask and Indoplas
Investment Fund Company – AIA and BDO
Life Insurance – AIA and Manulife
Milk Tea Shop (new category) – Macao Imperial Tea
Optical Shop/Store – Ideal Vision Center
Personal Computer – Acer
Plasticware – Orocan
TV Network – ABS-CBN
Washing Machine – Sharp and Whirlpool

They also announced the winner for Platinum Awards

Bank – BDO
Broadband/Fibre Internet Service – PLDT Home Fibr
Credit Card Issuing Bank – BDO
Life Insurance – Sun Life Philippines
Mattress – Uratex
Optical Shop/ Store – Executive Optical
Pen – Pilot
Pharmacy/ Drug Store – Mercury Drug
TV Network – GMA Network

Familiar names also were seen on the Most Trusted Personalities award.

Jessica Soho for Most Trusted TV News Presenter
Mike Enriquez for the Most Trusted Radio Presenter
Senator Manny Pacquiao wins Most Trusted Sportsperson
Vice Ganda also got the Most Trusted Entertainment/Variety Presenter

If you would want to see the complete list of winners, check out Readers Digest Most Trusted Brands and Personalities on their April 2022 issue. Congratulations to everyone who made it on the list!

Vice Ganda, Jessica Soho, BDO, AIA Get Reader's Digest Most Trusted Brand Awards 2022

Reader’s Digest is celebrating their 100th year. It’s one of the world’s most read magazines based in the US. Just like you, they value honor and integrity which is why they are holding this years Reader’s Digest Trusted Brand Awards.

The much awaited yearly event recognizing the best of the best in products and industries done by Reader’s Digest fans and readers just happened this weekend, and yes the results are finally out! I couldn’t agree more about who and what brands got into the list. And for sure, you know a lot from this list who’s ultimately - trusted by Filipinos.

The Personalities that Filipinos Trust the Most are:

Most Trusted Radio Presenter
Mike Enriquez
Most Trusted TV News Presenter
Jessica Soho
Most Trusted Entertainment/Variety Presenter
Vice Ganda
Most Trusted Sportsperson
Senator Manny Pacquiao

Reader’s Digest Platinum Awards are given to brands that are exceptional. Some of the brands in this category have won several times in the past, and yes, Filipinos still love them!

Banks: BDO (Banco de Oro Unibank Inc.)
Broadband/Fiber Internet Services: PLDT Home Fibr
Credit Card Issuing Banks: BDO (Banco de Oro Unibank Inc.)
Life Insurance: Sun Life
Mattress: Uratex
Optical Shops /Stores: Executive Optical
Pen: Pilot
Pharmacies/Drug Stores: Mercury Drug
TV Network: GMA

Then they proceeded giving the Reader's Digest Gold Awards. These go to outstanding brands who's done remarkable products and services according to consumers.

Air Conditioner: Carrier
Air Conditioner: Condura
Air Freight/Courier Service: J&T Express
Air Purifier: Sharp
Baby Store: Mothercare
Consumer Loan: BDO (Banco de Oro Unibank Inc.)
Cooking Oil: Baguio Oil
Face Mask: CopperMask
Face Mask: Indoplas
Investment Fund Company: AIA
Investment Fund Company: BDO (Banco de Oro Unibank Inc.)
Life Insurance: AIA
Life Insurance: Manulife
Milk Tea Shop: Macao Imperial Tea
Optical shop/store: Ideal Vision Center
Personal Computer: Acer
Plasticware: Orocan
TV Network: ABS-CBN
Washing Machine: Sharp
Washing Machine: Whirlpool

Here's an interview we did with Sheron White, Group Advertising and Retail Director for Asia Pacific and Maricarl Garcia the Advertising Sales Director of Reader's Digest Philippines. Certainly, these brands will enjoy the awards they received today and wear it proud on their packages. Congratulations to the winners and I hope they carry these badges and trophies proud after being recognized as the best in the industry.

*Raises glass* Cheers!