When LUXXE WH!TE announced that they'd be discontinuing the existence of their products, folks have been airing their grievances online and in person at their headquarters in Quezon Avenue. For starters, it's their flagship product, people swear by it, celebrities endorsed it... so why in the world are they stopping production of it? We literally attended it's last day at the venue, present were the founders RS Francisco, Sam Verzosa and their COO Richmond Yu who initially was as sad as the rest of Frontrow's members.
After all the drama and crazy song and dance numbers by the RAMPA drag queens, this genius marketing execution suddenly took to stage as they announced their new LUXXE WH!TE ULTIMATE LINE. They also unveiled their endorsers Rhian Ramos and Michelle Dee with the new LUXXE WH!TE ULTIMA and LUXE WH!TE SLIM respectively, check out these new bottles!
Frontrow's LUXXE WH!TE ULTIMATE LINE
The new packaging isn't just for lip service, because RS Francisco told us that they've made the actual capsules bigger, stronger and more effective. They're mantra, is to make sure they not just improve, but be THE STANDARD when it comes to supplements like these. These are also FDA approved and has gone through tons of tests before releasing in the market. This could also prevent competitors who have tried so hard to copy what they are doing. They even take it as a complement and have no plans to sue those who try (or will they?).
The extraordinary and bold marketing move proved to be effective, and now that they've got the new look and formulation SV says "This is the Frontrow way. We want to thank your team, RS who really thought about how to execute this. Richmond Yu told us that they've consulted different agencies but only got worried that it is still missing something. All along, they had the genius they need already in the company which is why THESE ALL HAPPENED!
Here's the press conference after the launch:
Congratulations to RS Francisco, Sam Verzosa, and Richmond Yu, plus the countless men and women who did this launch. To say this is over the top would be a disservice to the whole Frontrow group. Congratulations also to Rhian Ramos and Michelle Dee for supporting the brand.
Hearing their names during this press conference made me question myself, why didn't I think of that?
Dance phenom Rayver Cruz, gorgeous Rhian Ramos, rock chick Arci Munoz, talented singer actor Matt Lozano, and multi awarded actress - singer Glaiza De Castro will be starring in this movie called SINAGTALA. This is the handy work of Cinemalaya awardee Mike Sandejas who also did "Tulad ng Dati" and "Dinig Sana Kita".
It was supposed to be made years ago but schedules made it difficult because much of the cast were doing projects that had continuity in it. The story revolves with the lives of band members who had very interesting lives beyond their usual work.
Rhian says "You know, I've seen the trailer so many times, but it still gives me goosebumps because the meaning resonates with me. We hope this would touch lives, not just ours. We had already started working in Sanggre, then we got to work in Sinagtala. We will still do the Rastro movie, but I'm so glad that even if we are not together on screen, they still support us. We have more surprises this year. I think the pressure is different now, we are artists that need to grow. We are more mature, our closeness is different now and we hope that translates to a different chemistry now that we're doing this. Artists would relate to this because it's also about passion, to question yourself about the money, the fame, finding yourself and your center. To realize how lucky you are that you get to do your craft."
Glaiza adds "I am proud of this movie, proud of my co-stars because I feel it was fate that brought us together. There were tons of other artists that were considered for the roles but I think the Lord was responsible for this, in orchestrating forming us 5. Our schedules are crazy, but it was so surreal to see this happen. This isn't normal. I know much of them in the past, but haven't really worked with Arci and Matt, and I'm so proud to have had the privilege to work with Direk Mike Sandejas because this story is so personal for him. He wrote this a long time ago, and it now has a different meaning for him. We hope that reaches you somehow. Before this, Rhian and I were in Sanggre, when we learned about this project, I was happy because we were able to talk lengthily about the film. It's not something we expected to happen, and although there are plans to do another film, this is a bonus for Rastro fans. They'll get to see us in a different story, a different role. Rhian is actually very musically inclined, people don't know that she plays the drums and is pretty good at it. She'll surprise you with what she's going to do here. We don't talk about the usual stuff, we make candles, things that make us happy. We talk about personal things, and 10 years ago, that's a long time. We have different dynamics, it's not about just work, but life. When we were young, we dreamed of being stars, but now it has purpose. Through this film, you get to see that, you also have new dreams and see why you need to make an effort to achieve more."
Arci says "We are celebrating a very beautiful story of 5 people, connected with the love of music and love of God. Everyone had their struggles, they found their purpose and I feel people can relate to it because Direk Mike did a great job interpreting it. We hope to be able to save lives with this. I do have a band in real life, we've been together for 17 years and I think about the things we personally go through. It's not easy, you have to find your purpose, your reasons, and how to go through problems that are bigger than you. This also teaches you to be inspired. You will never fail as long as you have the Lord beside you."
Matt says "This film will touch a lot of people. I relate to this because as an artist, I sometimes don't deserve the success that I get. It will teach you about life, Direk Mike certainly worked hard with the story. The only thing I did to succeed was to hold on to God. My faith is a huge factor in everything I do."
Rayver says "I relate to this because we both are going through things. Music is something that makes me happy, when I was called for this role, we call each other bandmates. That makes me so happy even after the shoot."
Here's the press conference on video, get tissues because they've been quite emotional during this event!
This is certainly a very promising film to watch. I hope their individual fans would be able to watch the film because this is certainly something they'd love as a story. It comes out on April 2 under SINAGTALA FILMS.
This is just one of the few instances where I met Congressman Sam Verzosa (of Tutok To Win Partylist), and yes he's been doing this even before he went into public service. Today was the same as he ventured into the inner streets of Manila, to say the least, spend time and effort for the people who live here.
He's worked with organizations, in Frontrow Cares, and his show SV Cares in GTV to make sure that he could still lend a hand where he can. His story of success is amazing. Growing up in the streets of Sampaloc, Manila, he wanted to make sure his family would have food on the table, a livable income, and education. He didn't get this outright, so he had to device a way to use his street smarts to find and build a business that could finance his needs and his family. He now owns several businesses and was successful with it because he really worked hard for it. With his capacity yo earn, he now has the chance to help other people which is why he's doing this. He didn't just give rice and basic necessities, but also taught how they could have their own businesses so they too could fend for themselves. He's teaching them exactly what he learned from his life story, he did this in different parts of the Philippines and this time, he wanted to do it in his hometown Manila.
Here's our interview with him during his activities:
Sam says "This is really not just because I'm celebrating my birthday in a few days, this is something that I do on a normal day to help communities. I've been doing this for a while now. I'm glad that Frontrow Cares, different organizations, Tutok to Win, Batang Sampaloc Foundation and SV Cares have partnered up so we can do this for them. We are just continuously doing what we have been doing in the past. We are now in Pandacan, but this morning we also went to Sta. Mesa, Pandacan, Sta. Cruz, and not just give them necessities, but medical assistance too. People need their maintenance medicine, and we included that in our caravans."
He adds "I almost cried when I saw the crowd here earlier, they warmly welcomed me when I arrived. I went to different parts of Manila and it felt special. I received hugs, some people were crying, and this is one of the reasons why I want to do this more on ground. This is why I want to extend help, even if it's out of my pocket, because I have the capacity to do so and hope I could do this even more. As long as I have the capacity to help, I will do it."
His unending urge to serve is evident, and for the people of Manila, who sees value in this, SV will be in your place soon. He promises to do this as long as he has got the capacity to help, and that's good news.
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
