When LUXXE WH!TE announced that they'd be discontinuing the existence of their products, folks have been airing their grievances online and in person at their headquarters in Quezon Avenue. For starters, it's their flagship product, people swear by it, celebrities endorsed it... so why in the world are they stopping production of it? We literally attended it's last day at the venue, present were the founders RS Francisco, Sam Verzosa and their COO Richmond Yu who initially was as sad as the rest of Frontrow's members.
After all the drama and crazy song and dance numbers by the RAMPA drag queens, this genius marketing execution suddenly took to stage as they announced their new LUXXE WH!TE ULTIMATE LINE. They also unveiled their endorsers Rhian Ramos and Michelle Dee with the new LUXXE WH!TE ULTIMA and LUXE WH!TE SLIM respectively, check out these new bottles!
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| Frontrow's LUXXE WH!TE ULTIMATE LINE |
The new packaging isn't just for lip service, because RS Francisco told us that they've made the actual capsules bigger, stronger and more effective. They're mantra, is to make sure they not just improve, but be THE STANDARD when it comes to supplements like these. These are also FDA approved and has gone through tons of tests before releasing in the market. This could also prevent competitors who have tried so hard to copy what they are doing. They even take it as a complement and have no plans to sue those who try (or will they?).
The extraordinary and bold marketing move proved to be effective, and now that they've got the new look and formulation SV says "This is the Frontrow way. We want to thank your team, RS who really thought about how to execute this. Richmond Yu told us that they've consulted different agencies but only got worried that it is still missing something. All along, they had the genius they need already in the company which is why THESE ALL HAPPENED!
Here's the press conference after the launch:
Congratulations to RS Francisco, Sam Verzosa, and Richmond Yu, plus the countless men and women who did this launch. To say this is over the top would be a disservice to the whole Frontrow group. Congratulations also to Rhian Ramos and Michelle Dee for supporting the brand.
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