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It's my first time going to the Ad Summit. I have been hearing about this from Advertising people and they only have good words. I wasn't expecting much but given that I'll be seeing new people from the broadcasting and advertising industry, I knew this would be something for the books. TV5 has been steadfastly producing great shows recently and with that, a multitude of services included in their portfolio. Their theme for this year is Convergence. It connotes being affectionate, closeness, intimacy, fellowship,friendship, being inseparable and or warm fellowship. They introduced this to the market so sponsors can take advantage of having maximum visibility. With the powers of Smart, Smart Ads and TV5, you'll see something bigger and cover a wide range of audience in this competitive market.
TV5 has asserted it's position in making quality programs and cover even the best sports organizations in the country. With TV greats such as the PBA, the Gilas Pilipinas games, Celebrity Dance Battle, Beki Boxer, WOW Mali, Astig, Confessions of a Torpe, One of the Boys and other shows making a mark on Philippine TV ratings, they have produced original stories, concepts and even their new stars in house. Endorsers come from the same station, they take the high ground and prove worthy of products they believe in - converting to really believable people that the public agrees with. Just look at Jasmine Curtis and how the fans purchase the products she's been with and you'll understand the others.
TV5 also hosted the dinner on the first day of the Ad Summit last May 8. It was attended by 2,500 delegates from different entities in the Philippines. So just imagine how big the crowd was in the Subic Bay Exhibition and Convention Center. Then MVP arrived.
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