VICE GANDA, ALYSSA VALDEZ, Noli De Castro, Atom Araullo Among Recognized at Reader’s Digest Trusted Brands Awards

Every year, Readers Digest Philippines has been tapping an independent survey agency where Filipinos get to vote the best of the best trusted products, services and personalities. Contrary to talks, they need not to be a subscriber of Readers Digest to vote for their favorites since they started this and yes, they are the ones who commission every year. Several of these brands, people, actually have been recognized for several years. 

The methodology, the way they do the surveys are still the same. In the Philippines, the sample size is around 2000, but have 8000 individuals overall for the Asia Pacific market to do this in different regions. Being in this list just means you're trusted by Filipinos, and it is indeed important to a lot of people especially for those who look for quality, and the best in the different industries. The celebrities who got the awards this year include Former Vice President Noli De Castro, good looking broadcaster Atom Araullo, Volleyball Phenom Alyssa Valdez and the Unkabogable Vice Ganda.

Here's the complete list of awardees this 2024!

Most Trusted News Presenter is Former Vice President Noli De Castro

Most Trusted Presenter for News and Current Affairs is Atom Araullo

Most Trusted Sports Personality is Alyzza Valdez

Most Trusted Variety Talkshow Host is Vice Ganda

Platinum Awards

Bank went to BDO

Credit Card also went to BDO

Drugstore/Pharmacy is Mercury Drug

Health and Beauty Retail Store went to Watsons

Life Insurance went to Sun Life

Mattresses - URATEX

Milktea - Macao Imperial Tea

Pen - Pilot

Travel Insurance - AXA

TV Network - GMA Network



Gold Awards


Travel Insurance - Pacific Cross

Air Conditioner - Carrier

Air Conditioner - Panasonic

Washing Machines - Panasonic

Vacuum Cleaners - Panasonic

Optical Shop - Ideal Vision

Airfreight - J&T Express

Refrigerators - Sharp

Washing Machines - Sharp

Washing Machines - Whirlpool

TV Network - ABSCBN

Cooking Oils - Baguio Oil

Drug Store/Pharmacy - Watsons

Investment Funds - BDO

Consumer Loans - BDO

Life Insurance - AIA

Health Insurance - AIA

Life Insurance - AXA

Health Insurance - AXA

Personal Computers (Desktop, Notebook, Tablet) - Acer

Natural Food Supplements - USANA

Plasticware - Orocan

Travel Insurance - BDO Insurance

Here's the acceptance speech done at the awards night, please, enjoy!

Cheers to all the winners, and I hope they do the Filipino public good as they put their trust on your brand's name all these years.

FDCP to hold Film Ambassadors Night 2021 Online

 

It's been a while since we've all gone out to the cinemas and from the looks of it, it's going to take a few more months before pandemic restriction eases, which is understandable because of the dangers of COVID19. 

 

The industry has grown, and the Philippines has showcased a ton of films outside the country where it has met a lot of appreciation. This year, they are going to continue to do the FILM AMBASSADORS NIGHT for 2021. This is ultimately, to recognize the men and women who has done remarkable things for the Philippine film industry and FDCP will be spearheading it again this year.

According to Chairman Liza Dino "It was the last event that FDCP mounted before the pandemic last year, we didn't realize how big of an impact it would have in our sector. It's been a year, and we are still here, but we should reflect and be grateful about this. It's hard and we haven't recovered fully as we have workers who have no work, but this year, we hope this sparks hope, in an industry that has gotten accolades amidst the pandemic. This is our way of celebrating our filmmakers, to promote our stories, our cinema, to represent us in different parts of the world. While we are celebrating, we are bringing recognition to people who did so good despite the pandemic, to reflect what is important we have come together to get through hardships, we didn't expect this as an agency and we all are experiencing this. I hope in this first event, it will be an opportunity to unite and share this experience to celebrate what good things that happened in 2020 and look forward to more this 2021 to all our projects, programs and initiatives."

Among those to be recognized are Dingdong Dantes, Arjo Atayde, Lovi Poe, Elijah Canlas, Alden Richards, Allen Dizon, Cheri Gil, Alfred Vargas, Angel Aquino, Ronwaldo Martin, Ruby Ruiz, Isabel Sandoval, Louise Abuel and Cristine Reyes. There will be more!

 

Award Winning Documentaries will also be honored

Part of those who will be recognized during the award night are two very talented teams under GMA News and Public Affairs, BRIGADA and Atom Araullo Specials which have been praised in other countries and won Bronz and Silver awards for their documentaries about Aetas and the other about poor people selling their babies online. We got updates about the cases via chat as Ms. Kara and her team responded to our questions there too. Their real clamor is to have these be acted upon by the government and have them be given what is due them since they have fought during World War II.

"From Kara Patria David to Everyone:  04:47 PM

nilapit na po sa PVAO yung case but the authorities claim na hindi raw maestablish ang idenitities nila
they are still trying to appeal their case  
thank you for the question. i try to help my case studies in any way i can. i have a scholarship foundation for poor filipino children. pero sadly kulang pa rin ang dami pang kailangan tulungan
salamat Film Development Council of the Phils for this honor"

 

"From James Dalusung to Everyone:  04:44 PM

dagdagan ko lang po yung sinabi ni Ms. Kara, kailangan po mag produce ng mga aetas ng mga id's to claim. since wala po kahit birth certificate ang karamihan sa kanila, up to now wala pa rin silang nakukuhang benepisyo."

Here's part of that talk we had earlier

The Film Ambassadors Night 2021 will be held online on the FDCP channel. This is their 5th installment and the nice thing is, a lot of actors have won worldwide. Hopefully, you would get to know these films and recognize why they won and brought prestige for the country. This is also done to coincide national arts month of NCCA. Bamboo, Tres Marias, Bituin Escalante, several crooners and artists will be there for honorees. This is a good way of recognizing film makers especially those who have excelled in the international arena. Award winners, embassies from other countries will be there and it would be a good venue to learn more about the film industry even for artists, directors who would like to excel in the craft. Visit fdcpchannel.ph to know more about this or to watch the actual awards night.

Atom Araullo, Joyce Pring and Richard Heydarian for STAND FOR TRUTH

April 15 is going to be a little different. Next gen reporters will do STAND FOR TRUTH , all for 15 weeks. It is a program produced by GMA News and Public Affairs, funded by Youtube. They are an Innovation Fund Recepient.

This is promising as Richard Heydarian, Atom Araullo, Joyce Pring will be at the helm of the show. Field reporters include real young blood millennials, even Gen Z personalities namely Bhea Jeem Docyogen who is a proud Igorot and radio disc jockey from Baguio, Anthony Esguerra a smart reporter and fellow in New Media and Journalism at Ball State University, Indiana, USA, Asmarie Labao a former forester and DENR Information Officer from Marawi, Ardo Miravalles a Certified Public Account specializing in media and entertainment, Darwin Quirino a Communications Officer for Department of Foreign Affairs-Office of Middle East and African Affairs, Manal Sugadol, a licensed English teacher and a former administrative assistant from Cotabato, Larize Lee a Filipino-Chinese and former GMA Artist Center Public Relations Executive, the youngest of which is 17yo Eduard Faraon who is a Senior High School campus journalist and Jerald Uy a former TV reporter, Road Safety Advocate and vlogger. These guys and gals are just starting, so stay tuned as they unfurl their work on GMA’s online properties.

Atom says “They have undergone training with stellar names in journalism even people behind the camera to make these stories. It was a very strong field, 150 submissions and we had to pick 10 from it. They are young but not naive reporters and I can’t want to see them evolve. I would say it would be a waste of talent if we do not maximize the story telling talent of these reporters and journalists. The platform becomes bigger and bigger, it is not just for this organization. Anyone can upload content but there are lots of potential. The format is evolving, we want it to be fresh and different from television, visual but it is a daily show.”

Richard Heydarian adds “I was inspired when they pitched this to me, I got to know these people, I am a teacher by heart and these guys and gals are the cream of the crop. We are now talking about how to make this a team, to make this a gold standard for the region. We have a tough battle, but very confident in the team, we can sync productions so we could get more. We do not want this to be seasonal, these things can work, we hope this goes beyond what we are doing today.”

Joyce Pring says “Right now I am trying to manage my time, from Unang Hirit to events, to hosting in the evening then Unang Hirit again (sometimes sleeps in the car), but I have personal block-offs for time for family and since I am covering music I’ll be in Saguijo one day and the Balloon Festival this afternoon. It is going to be my content, I get to talk to the people behind the bands and events I have to cover. It is not a set of tasks because this is ever evolving, we have a lot of stories to tell. We have youtube as partners, so the reach will be massive.”

The show starts this Monday on GMA News and Public Affairs online channels (GMA’s website and GMA’s Youtube channel) on April 15 at 8PM. You should watch it if you want to Stand for Truth.