VICE GANDA, ALYSSA VALDEZ, Noli De Castro, Atom Araullo Among Recognized at Reader’s Digest Trusted Brands Awards

Every year, Readers Digest Philippines has been tapping an independent survey agency where Filipinos get to vote the best of the best trusted products, services and personalities. Contrary to talks, they need not to be a subscriber of Readers Digest to vote for their favorites since they started this and yes, they are the ones who commission every year. Several of these brands, people, actually have been recognized for several years. 

The methodology, the way they do the surveys are still the same. In the Philippines, the sample size is around 2000, but have 8000 individuals overall for the Asia Pacific market to do this in different regions. Being in this list just means you're trusted by Filipinos, and it is indeed important to a lot of people especially for those who look for quality, and the best in the different industries. The celebrities who got the awards this year include Former Vice President Noli De Castro, good looking broadcaster Atom Araullo, Volleyball Phenom Alyssa Valdez and the Unkabogable Vice Ganda.

Here's the complete list of awardees this 2024!

Most Trusted News Presenter is Former Vice President Noli De Castro

Most Trusted Presenter for News and Current Affairs is Atom Araullo

Most Trusted Sports Personality is Alyzza Valdez

Most Trusted Variety Talkshow Host is Vice Ganda

Platinum Awards

Bank went to BDO

Credit Card also went to BDO

Drugstore/Pharmacy is Mercury Drug

Health and Beauty Retail Store went to Watsons

Life Insurance went to Sun Life

Mattresses - URATEX

Milktea - Macao Imperial Tea

Pen - Pilot

Travel Insurance - AXA

TV Network - GMA Network



Gold Awards


Travel Insurance - Pacific Cross

Air Conditioner - Carrier

Air Conditioner - Panasonic

Washing Machines - Panasonic

Vacuum Cleaners - Panasonic

Optical Shop - Ideal Vision

Airfreight - J&T Express

Refrigerators - Sharp

Washing Machines - Sharp

Washing Machines - Whirlpool

TV Network - ABSCBN

Cooking Oils - Baguio Oil

Drug Store/Pharmacy - Watsons

Investment Funds - BDO

Consumer Loans - BDO

Life Insurance - AIA

Health Insurance - AIA

Life Insurance - AXA

Health Insurance - AXA

Personal Computers (Desktop, Notebook, Tablet) - Acer

Natural Food Supplements - USANA

Plasticware - Orocan

Travel Insurance - BDO Insurance

Here's the acceptance speech done at the awards night, please, enjoy!

Cheers to all the winners, and I hope they do the Filipino public good as they put their trust on your brand's name all these years.

Reader’s Digest Outs Most Trusted Brands and Personalities Award for 2022

Reader's Digest is celebrating their 100th year and last April 8th, they got us to cover the awarding ceremonies for the Most Trusted Brands and Personalities in the Philippines. This is an annual event where patrons decide the best of the best in different products, services and people in different industries. It also brings the brand prestige, that in a multitude of names out there, they're the ones that Filipinos trust the most.

The Garden Ballroom at the EDSA Shangri-La Hotel Manila was actually packed with executives and CEO's, representatives from different companies who were there to receive their awards. Entertainment was provided by world class singer Hannah Precillas from Sparkle GMA Artist Center. Present also on the occasion was Reader’s Digest Asia Pacific Advertising Sales Director Sheron White who gave welcome remarks and the awards for the brands that day.

Reader's Digest Editor in Chief Ms. Louise Waterson says "For consumer brands, it is hard to secure trust. This takes years to establish and nurture. Though hard, we have seen that happen this year even if we're undergoing hardships amidst the pandemic. They are living up to serve the consumers who are vital to their success. Congratulations to the winners!"

Gold Awards went to these brands:


Air Conditioner – Carrier and Condura
Air Freight/Courier Service – J&T Express
Air Purifier – Sharp
Baby Store – Mothercare
Consumer Loan – BDO
Cooking Oil – Baguio Oil
Face Mask – CopperMask and Indoplas
Investment Fund Company – AIA and BDO
Life Insurance – AIA and Manulife
Milk Tea Shop (new category) – Macao Imperial Tea
Optical Shop/Store – Ideal Vision Center
Personal Computer – Acer
Plasticware – Orocan
TV Network – ABS-CBN
Washing Machine – Sharp and Whirlpool

They also announced the winner for Platinum Awards

Bank – BDO
Broadband/Fibre Internet Service – PLDT Home Fibr
Credit Card Issuing Bank – BDO
Life Insurance – Sun Life Philippines
Mattress – Uratex
Optical Shop/ Store – Executive Optical
Pen – Pilot
Pharmacy/ Drug Store – Mercury Drug
TV Network – GMA Network

Familiar names also were seen on the Most Trusted Personalities award.

Jessica Soho for Most Trusted TV News Presenter
Mike Enriquez for the Most Trusted Radio Presenter
Senator Manny Pacquiao wins Most Trusted Sportsperson
Vice Ganda also got the Most Trusted Entertainment/Variety Presenter

If you would want to see the complete list of winners, check out Readers Digest Most Trusted Brands and Personalities on their April 2022 issue. Congratulations to everyone who made it on the list!

KIM CHIU for SHOPEE 10.10 Super Brands Festival

Looks like you're going to regret it if you don't shop this 10.10 as Shopee starts festivities for the Shopee 10.10 Super Brands Festival. What's in store for us shoppers? Well to start off, Martin Yu the Director for Operations and Business Intelligence at Shopee Philippines presented their achievements in the past 9.9 sale, and gave us a glimpse of what's about to happen in 10.10 Super Brands Festival. He also introduced Kim Chiu as the newest Shopee Ambassador for this 10.10 sale.

Martin Yu says "Thank you for your support for Shopee, and this Christmas season, we're celebrating 10.10 Brand Festival. We jumped 5 years forward in one year, we have up to 49% of consumers still using e-commerce after normal operations. There will be 28,000 brands available in the Shopee Mall so you can get a variety of deals, all across the region. Cocacola, Hanabishi, Starbucks, The Loop, and Beyond the Box just recently joined us. Shopee continues to help brands grow so they innovate, get lots of solutions. 780K users are now under brand membership program, we have 20K brand partners, more content publishers, cashback and coupon sites. Currently, Shopee has 4.5M unique viewers on Shopee Live, there will be super discount battles on livestream, better local content and innovations for our partners. You will see this all on the 10.10 Brands Festival. Today til October 10, you will get daily deals, up to 100,000 worth of brand vouchers. There will be 430,000 pesos worth of big brand giveaways, super brand days from your favorite brands, plus gifts for every purchase. There will also be category fairs, so mark your calendars and get these amazing deals! You can buy load, pay bills and scan to pay on Shopee Pay. You also get exclusive sales and discounts too!"

For KPOP Fans, ITZY will have a Shopee Live performance on October 10. "Shopee Guess it Right" will also roll out on this date. One of the country's top talents, Kim Chiu is their newest brand ambassador!

Kim says "Hello everybody! I hope your morning is great as you welcome me in the Shopee family! I was surprised, every month I had Shopee Shake on Showtime, but when my handler said I will be the brand ambassador, I went crazy! I am a real deal Shopee user, I just search things and it pops up, all I need to live inside my house is there. It only takes a few days to see it on your doorstep. My last purchase was a fridge organizer, it only costs 50 pesos, plus the vouchers and free shipping is just amazing! What I enjoy most about it? It's the process of checking out. Sometimes I just add to cart and when the sale happens, I hurry and check out because the deals are just so good to miss out. I often shop in the evening when I'm almost going to bed. I don't have a certain time, it's just when I need something, I go there right away and look for it. You'll be surprised that local and international brands are all there, it's that easy! I don't have to go to malls now, because even after 2 days I already get what I order without endangering myself by going out. I also do the Shopee shake regularly, I buy masks in the platform, alcohol, bags, essentials that I use everyday, plus the soap containers and air fryers. All of them are my budol finds! Thank you also Shopee for the trust, bawal lumabas, so if you need to buy something, you get it on your doorstep. I love you all! Stay safe!"

 

What are brands offering?

Deerma

Deerma VC811 Handheld Cordless Vacuum Cleaner Auto-Vertical Handheld 5500Pa for Home Car https://shp.ee/wm5viev

Deerma CM818 Handheld Dust Mite Vacuum Cleaner UV Sterilization Vacuum 13000Pa https://shp.ee/k62w3bv

65% OFF on Deerma Appliances starting October 10

P&G Beauty

Pantene Keratin Smooth Pro V3 https://shp.ee/jr9ewbd

Pantene Pro V Hair Fall Control https://shp.ee/4vtztpd

Upto 50% off on beauty must haves on 10.10

Havaianas Philippines

Havaianas Fashion Flip Flop for only Php 500 https://shp.ee/zabywwd

Get 2 Pairs Promo Havaianas for only Php 1010 https://shp.ee/epih3zd

Win Havaianas Backpacks and up to 70% OFF on items in the store


That's not all, because countless brands will be part of the huge sale. Make sure you download the app, get your Shopee Pay loaded before checking out on the 10th because definitely, these are huge deals!