Fujifilm's Mirrorless Revolution + Camera and Lens Festival

Had the chance to drop by the Fujifilm event in New World Hotel Makati today and found some very new and interesting cameras. It's also their Camera and Lens Festival so it'll be an exciting month for those who love street and travel photography. I was really itching to switch, drooling over the X-T1 honestyly but I have yet to find a huge reason to do so. Aside from that it will come with a very hefty price so I might need to sell Trish (my D60 Nikon cam don't tell her!) but I wanted to see more reasons if it's worth it. 

The Camera and Lens Festival for Street and Travel is going on and the 30-50% discount for lenses is until the end of this month so you better head out to Fujifilm stores and authorized sellers if you're interested. Aside from that, the cameras go for Php 19,990 - 69,990 in different models X30, X100T, X-A2, X-E2, X-T10, but am still in love with that XT-1 as I said earlier. That's less Php 2,500 - Php 12,000 the original price, does that convice you to switch? I know, I'm already depressed knowing that LOL! It's going on until November 30 so you'll have tons of time to decide. 

My mentor Fashion Photographer Niko Villegas and other famous guys in the industry use these caneras and they've proven how the mirrorless cameras fare with the heavy and bulky DSLR. I'm glad I have the smallest one in the Nikon line but just imagine the other guys who carry around full framed cams at sky high prices these days. Sometimes, it's just not practical anymore. Another reason to switch. You get that? The mirrorless camera revolution is here, you might have the reasons to switch now and probably waiting for the right time, this might be it. It's the best innovation to have sharper images, right colors, not that much reason to edit and imagine the work you don't have to do if it's worthy straight from the cam. I spend hours doing that. 

The print and image quality is stunning. Sometimes I wonder why I've been holding on to bulky cameras when I could have just made my life easier with a mirrorless camera. It's got X Trans CMOS sensor with a random pixel arrangement, solving color aberration, moire and have accurate color reproduction in high resolution format. Better quality than dslr's and full frame cameras, without the bulky size. 

Here's some snippets during the event:



Congratulations Fujifilm! You'll definitely convert a lot of consumers after this showing!

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Fujifilm's Launch Of The X-A2 and New Endorser Tim Yap

We had the chance to see the launch of the newest camera from Fuji a couple of days ago. In attendance were executives from Fujifilm Philippines Inc. headed by its President Takashi Sasaki (in full Samurai form). They are here to launch the new FUJIFILM X-A2. It's Fuji's best and latest camera  that has got an interchangeable lens, a 175' tilting LCD, automatic eye detection focus that would make this the perfect selfie camera. It's also got a direct Instax Share Printing feature that would be able to get your photos printed in seconds!

The X-A2 also has Auto Macro Autofocus and Multi Targeted Autofocus. If you are taking portraits, or subjects on matrix mode, you have that taken cared of easily. The tilting LCD was really meant to make it easy for users to see subjects even on odd angles. All of which will be seen in X Series image quality, a mark that only Fujifilm has.

The camera also has the ability to have interchangeable lenses, if the shoe fits, you can use different lengths which will give users the ability to shoot in different conditions and distances. It's even powered with a flash so intelligent, that it controls light output according to set individual scenes. So if you've got something against the light, it won't be a problem with the Fujifilm X-A2. Now that's something I'd want to experience soon. I didn't have the chance to use it during the event because people were just too busy with it!

We even had a few contests in between to win fun prizes such as instax cameras of different models. It even includes one that has wifi built in so you can print and send photos directly to your gadgets too.

Looks like their direction is into getting connected. The chance to tell your story through photography and making it easy for each individual user to share the media faster through different devices is not just becoming a fad, but more of a necessity. It definitely makes life easy.

Oh and it was the opportune time to also welcome to the Fujifilm family their newest endorser. It's Eventologist cum Talkshow host Tim Yap. He also had to do the compulsory X sign that's unique to the Philippine endorsers. Now, there's more cameras that would fit your lifestyle if it comes from Fujifilm Philippines. You may check them out in Fujifilm stores and partner resellers nationwide! Now I wonder how I'd be able to test one... so I could tell if it's time to crossover from the darkside. :)

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Fujifilm Philippines Relaunches Store and New X-Series!

It was fun to see people in a celebratory and festive mood when I arrived at the basement store of Fuji Film a few days ago in Megamall. They have been there for years now but they have completely renovated the place and got more things in store for you. Shall we look around?! Let's do this! =)

Executives from Fuji Film in the Philippines and Japan were all there to witness the relaunch of this store in Megamall. It was nice to see them celebrating, they were all very proud about how this store became a landmark for film and camera enthusiasts in the metro. We were also treated to see the new line of cameras that Fuji has for the X Series.

The X Series was launched this January 2012. The X-E1 just like the rest of the models in this line had that vintage feel. Even though this isn't film, the hybrid electronic view makes it the perfect companion without lugging around that heavy DSLR camera and quality wise this is at par with what professionals use. It's got a built in pop up flash that I was so worried about because it flips out too strong for its build and got 16 Megapixels shooting prowess that would be the envy of most mirrorless cams in its price range. Although a little pricey, it pays off as one of the most affordable toned down versions of the Fuji XPro-1. It's got HD video too and autofocuses unike DSLR's that don't have that feature yet making it a mile and a half better than other brands.

Submitting itself to the demands of those professional photographers that want a compact camera, FujiFilm came out with this X10 giving the digicam market another choice instead of the Panasonic Lumix and Powershot Cybershot cams of Sony and Canon. It's got one of the best sensors, 12MP quality and something that most professionals would carry because it can beat most DSLR's in the market even if it's not a full pledge professional camera. At 2.0 to 2.8 it's got one of the best aperture range perfect for low light conditions and all around performance without being too big for comfort.

It's got that same EX-R sensor such as in the X10 and X-S1 so you will probably have the same output even on a sleeker and quite new classy frame. This particular model is said to be the perfect second body for the conventional DSLR's. I wanted to have the brown one; the other ones were black and red; (it's clad in leather and metal finish). Testing out the camera in the Fujifilm store it's the perfect all around camera because it has fast F1.8 maximum aperture for wide angle shots and F4.9 its max telephoto capability.

This one started it all. A brand new mount, a brand new lens convention and its own set of lenses. Fujifilm totally redesigned this from ground up so they can control the excellent output they always wanted now that they are in the compact camera industry. It's got 16MP and can output raw files. This also has the APS-C X-Trans CMOS sensor that is being used now for other cams in this series; a milestone in Fujifilm's development of the new cameras. It also has the EXR Processor Pro image processor implemented in other X Series cameras, dual-magnification hybrid optical / electronic viewfinder that you can switch automatically in between, analogue dials for shutter speed and exposure compensation on the top of the camera. I like the 35mm at 1.4 and suggest you try that inside the store. It's one of the best in its class.

I would have wanted to spend a little more time at the Fujifilm center but didn't get to do so because of time constraints. But what impresses me the most is that aside from them having the new space is the experience of touching the cameras and able to test them out. This is something that I didn't get to do with my DSLR and getting a grip of it before purchasing is part of the experience. I would suggest you try and approach them at the Megamall basement branch because the people there are very accommodating. That's the upside. You can experience more in this new place. For photography enthusiasts like me, try and experience it.

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