Campaign Calls for Responsible G@ming

With the unending thirst for all things exciting, the folks from DigiP|us Interactive and Bing0P|us Foundation just recently launched "Pust@ de Peligro". It's a responsible gaming campaign aimed to promote mindful choices when it comes to this community and entertainment platform. 

The campaign starts with three short films which was previewed to the public today, January 23rd at Gateway Mall Cinemas.

This is coined from the term "Petsa de Peligro" when budget seems low right before salary comes in. This time, it is when there are risks involved and you would want to only do it safe, and not put everything out because it's supposed to be just for fun. 

Eusebio Tanco said "We mark a defining moment for the community, to safeguard joy that g@ming brings. The short films we will see today would shed light where our choices matter most. We partner with mental health and financial experts, to make mindful game decisions. It's just a subset of the financial literacy program that we should have, it's a small piece, you need to safeguard your earnings for your daily needs. The decision to save and spend it. A lot of people use it for consumption, for investment, and how it equates to the savings you make. Without investment, there would be no growth. There should always be returns, everyone should know about it. We owe Pagcor for sharing this vision, a community driven approach of responsible gaming to ensure it remains fun and safe. We hope you put the Pust@ de Peligro message far and wide!"

Putting an entertainment fund is essential, should always bring joy not stress. It should always be through prevention, education, intervention so they could be aware, and do it responsibly. Do pause. Set limits and get the right support from friends and family. This will be included in the app, from controls of daily time limits, and things that could help with it.

Teresita Cambe Castillo, Armand Bengco went on stage and talked about it. This is part of the programs they do nationwide. It's a continuous effort for their financial literacy advocacy.

Ms. Teresita said we are a bit late in executing this because of the huge growth, this is somehow a public health issue too. The campaign should have available self care options, to remind people about something reliable. Problems stem when bills don't get paid, if they isolate, dysfunctional behavior, it is stressful. They are doing a great job in doing this."

Sir Armand says "Public and private efforts would cover a broader market. All stakeholders including the company should be in sync because we want to protect players in elements that go with it. This is a reality, and we hope instead of just playing, present a big picture on what would happen. It is entertainment, not a way to manage your finances, one of the things you do that is regulated. This is not an investment, whether you win or not, it should only be for qualified adults."

Ms. Celeste Jovenir and Ms. Angela Winickie added how they are doing this for the first time and how excited they are about how this will now be out in the public. Hope this will resonate not just for their users, but also for the environment they have, to hopefully be less toxic and exist for the long haul. They also said responsible gaming is everyone's responsibility. They want to educate and protect, to multiply the good. This will be shown in YouTube and their social platforms, including mass advertising. Even before they have invested inside the platform, the next step is to empower them while they are doing it on the KYC and a dedicated tab.

The short films were really fun to watch! You should definitely watch it on their channels.

foodpanda gets Nod at 2022 Marketing Excellence Awards

Looks like another laurel got placed in foodpanda's head as it just copped the Silver Award at the 2022 Marketing Excellence Awards. This is for their efforts on the recent campaign called #Cravingfor Emoji Engine which they ran on the Twitter platform last year. 

This was through the handy work of Entravision MediaDonuts (a partner agency) and is considered as one of three grand winners. This is under the Social Media Marketing category. foodpanda's Head of Integrated Marketing Communications Ms. Lorelei Olalia says "There are lots of food related talk on Twitter and it has helped foodpanda to reach our intended market." Entravision MediaDonuts being the ad arm of Twitter in the country provided needed awareness and engagement through their #OnlyOnTwitter format which gave foodpanda users the ability to get vouchers and see tons of partner restaurants they have on the app. This has also given them positive brand sentiments which is part of foodpanda's goal to build strong  relationships. 

Guilherme de Moura Porto the Director for growth of foodpanda Philippines thanks Entravision MediaDonuts Philippines and Marketing Interactive for the recognition and is optimistic that their partnership with Entravision MediaDonuts will bear more fruit in the coming years.

Congratulations foodpanda! This is indeed well deserved!

HYUN BIN: What You Should Know About Smart’s Campaign

Here is first hand information about Smart's Hyun Bin campaign talked about a few minutes ago  with Smart's executives. We had an announcement livestream just for the media.

Mr. Al Panlilio says "The new tagline #SimpleSmartAko is their promise to have technology available for every Filipino. To keep customers lives as simple as possible. During this time, we saw an opportunity and it allowed us to see the possibilities. We were fortunate we did it on the 12th. It happened on a zoom meeting. We talked to him. He was nice and very down to earth, we thanked him for endorsing the product. He learned tagalog, it was fun for the people there on the ground.

Ms. Jane Basas added "We asked ourselves "What is Smart in the lives of our clients?" Making it simple for our customers, we realized we are important for peoples lives. The GigaLife, expand our offers and digital services while keeping it as simple as possible. Entertainment, KDrama. We knew there was a huge following, I was a fan. A lot of us were, it would have been crazy for us not to do it. The feedback has been quite phenomenal. It is a one year engagement, he will be with is for the next few months. He will be making our customers happy during trying times. I planned to do this and physically tried to be there, but this hit us too. We just had to get it done and we did it all online with his management and crew."

Lloyd Manaloto who leads marketing says "We talked to the team in the other country. It was simple and easy, we monitored it remotely and did it in a tight deadline. They didn’t have a fuzz, very professional, all in one day, imagine doing that complex ad in that timeframe. His team and Hyun Bin were all so nice!"

Mon Isberto says “I have been hounded by people when he is coming to the Philippines, it is not definite because of the situation but it is definitely coming. I will be hiding when it happens. We will certainly announce it.”

New Giga Promos

They are lining up a few more promos in the next few weeks. GigaVideo, you can watch movies and subscribe to Viu. Still, customer centric, use it to serve their passion and it will be their driver to move forward. The PLDT group is talking to partners like Microsoft, enterprise, all mobile wireless solutions to create ecosystems for students and teachers under the new normal for e-learning. To find ways to make it easier. Smart recognize how to provide them support and connectivity to make it easier for everyone. They are also working with DepEd with schools in the next few months, to build with private sectors and the government to make it happen. To empower educators. They knew Bench was also getting his services, they got lucky too with the timing.

Hyun Bin merchandise will be soon available with Smart!

They also are currently investigating the leaks online. Captain Ri according to them will just be the start, they said he will be lonely if he will be the only one so some Korean stars might appear soon. They are finalizing plans of doing Hyun Bin Merchandise so you can bring him home if you apply new subscriptions and do business with Smart Business centers. The campaign should have been started in June but things happened so they got to release early. He is so excited to come and wants to be here once flight restrictions are lifted. They see passions of customers and might have plans designed specifically for watching videos soon other than GigaVideo.

Hyun Bin was simple, he wanted to do a practice run. It was a breeze doing voice over requests, some of his jackets, all signed, they might give that away soon for fans.

So stay tuned for more!