Filipinos love for coffee is not surprising. If I'd ask you how many cups you've had for a day, you would probably lie to lessen the guilt or just throw in a number and call it a day. We are after all the second largest coffee consumer in Asia right after our neighbor Japan, because those cups of coffee in the morning gets counted too. Our coffee culture is undeniable, and the industry is still growing. The strong market actually has issues, supply isn't enough locally. Surprise, surprise!
Recently, they launched the 2025 edition of The Philippine Coffee Expo which they labeled as "Charting New Frontiers". This will happen on May 9 to 11 at One Ayala's events facility called SPACE which is directly accessible from the Ayala MRT Station in Makati. The media conference was arranged by Perdem Hay Marketing Solutions Inc. and their sponsors Gourmet Farms Inc., the Provincial Government of Sultan Kudarat, the Department of Agriculture's Philippine Rural Development Project and National Project Coordinating Office, the kind people from Easy Brand PH (who's got awesome products btw!), Eighty Plus, Top Creamery, and the folks from Curve Coffee Collaborators too.
The event will also house the annual Philippine Coffee Quality Competition where they choose the best coffee beans and recognize the farmers that produce it. They also recognize the folks in between, who make sure those who get those beans from the land they came from to your coffee cup. They follow strict guidelines to make sure they acknowledge those who have merits. Exhibitors include Lasa, Cavite State Polytechnic University, Food inc., the good people of Cordillera Coffee, Agnep Heritage Coffee, Cafe Vera, Ciento Cookies, Milestone Coffee + Kitchen, D'Baristroe, Drip Kofi, Messy Summers, Subtle Coffee, Agkafetta Coffee, Cafe Sartog, and more. If you are planning to put up a cafe, or simple trying to source products for it, this would be the best event you could go to. They also had different artists do Coffee Art, which was so nice to see done live!
There will be local and international resource speakers, Coffee and Story Sessions, exhibits, business connections, cupping events, several pop up cafes on site, international specialty coffee exhibitors, Barista and Roasting competitions too.
Ms. Brenda Claver the PCG Director for Audit says "I've been doing talks in different regions, from barista, supplier, and just about everyone in organizing this event. Coffee is a source for comfort, and the Philippine Coffee Expo has been an occasion to come together to share our expertise. Bringing the world together, from our exhibits, demos, it will be a feast for the senses. We have roasters, equipment manufacturers to showcase the latest products in the coffee world. It's not just about coffee, but community, to promote and work together in an environmental way, spreading the love for coffee."
Philippine Coffee Guild Chairman Mel Garcia says "Coffee is part of my research, this is more than just celebrating produce, but beyond that, it's an industry that involves producers and consumers deeper than the usual. We have members across the chain, even educators and enthusiasts who are members. Composer of those that represent stakeholders, public or private, and we are an organization that represents the industry and its members. The first one was in Davao in 2022 and we promoted farm entrepreneurship. We are going around the country and did it in World Trade Center, and now we are the highly accessible One Ayala and their SPACE. Foot traffic was great, and we had to beg off some attendees because there were so many folks coming in. We need to look beyond the industry, the sheer number of is visibly growing, but perhaps, not really maturing. With your help, we want to use our platform that would be able to help us. Some of our sponsors are here. Help us to tell people that our market needs to mature. We need to address volume, an entire ecosystem, this great venue will house a multitude of regions and represent their provinces. This would be a great place for you to get first dibs and network with like minded individuals, and surely baristas will fight for their place. They will be judged with world class criterion, in this annual coffee competition. You could see how lives have changed with it."
Here's the press conference on video, please enjoy!
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adds "We are recognized by DTI and have SME's, Pop Up Shops
participating. They are leading brands that you would be good to talk to
about the industry and various sectors."
As you can see, this is just the tip of the iceberg. We have yet to discuss a lot about the Philippine coffee industry and its promising future. If you would want to acquire tickets to the event, please visit their official site philippinecoffeeexpo.com and register there.
What time is it? A few hours from 10pm? Nobody is going to cook for you, what a bummer! But don't fret! There's always foodpanda, and what better way to start to satisfy your late night cravings with good food from the folks that are still open during these hours!
Uncle John's has Cheesy Beef Empanadas, this is if you think a 2 piece Fried Chicken from the same place is actually too heavy. The Cheesy Beef Empanadas would be enough for a quick bite, but make sure they heat it up in the microwave before you get a bite, it's better when it's hot.
KFC has 10 piece Bucket and a Bucket of Fries. I'm also a Hot and Crispy kind of guy so if you're in the mood for more protein, I'd do that. Make sure you ask for Ketchup and hot gravy because who doesn't want that over hot white rice. I'm hungry just thinking about it!
Pizza Hut has Fivepair 8, which are wraps that's ultra cheesy. Don't forget the hot sauce because who doesn't want a spicy kick in every bite of that cheesy slice you've been wanting all day.
Pickup Coffee has Iced Kape Kastila and a box of 6 donuts. Because Coffee is life, you can have it with your favorite fluffy and wonderfully sweet donuts which you can also blitz a few seconds in the microwave. It's something that can perk you up when it's still your workhours, yes it's possible!
If you're looking for groceries, my pandamart branch is open when I need it, but if in case they're closed, there's always 7-Eleven, Watsons, or AllDay Supermarket. Best of all, you can use the code PASKONA as your voucher so you can get a lot off the original price or delivery rates, because they absolutely can! If you want more of this ideas, make sure you're following foodpanda on all their channels (and download the app!) or their website foodpanda.ph to know more about it!
Rising from obscurity into the most popular internet celebrities in the country is Team Bardagulan's very own Vrix, Cholo, Christian and Perlas. Their talk in the wee hours of the morning have been loved by the masses because of how no holds barred it is, kept it real and relatable.
LUXE CEO Ms. Anna Magkawas didn't just look at their numbers, but knew how against the odds, would help her LUXE Beauty and Wellness Group's products become more popular in the social media platforms like TikTok and Facebook if they become part of the equation. Perlas says "We are just small content creators, and being trusted by a big brand like LUXE just means a lot to me. I'm only an ordinary person who just sold products, even got lots of returns, but now live a different life. I promise to do my best to become a huge help for LUXE so it could reach more people, even those who are in my age to use the same things I do from this brand."
Then, Ms. Anna Magkawas told the audience that the surprise doesn't end there because she brought Cholo and Christian in right after they gave a congratulatory message for Perlas. After that, Vrix came in to with a bouquet of flowers for Christian. Then they were announced as the new brand ambassadors of LUXE. Aside from being part of the family, they will be helping Ms. Anna Magkawas to sell her countless products through live streams. Something they've been good at in real life.
The excitement was certainly contagious, even the other Team Bardagulan members were also cheering on the sidelines. Here's how the reveal went during the first part of the program, please enjoy!
Then we sat with them later on in the program, we got to ask questions especially about what they feel about being part of LUXE. Some of them have really worked hard to get where they are now. Ms. Anna also told us the reason why she got them as endorsers, they have a connection, and felt they are connected to something bigger. Hopefully, they could help LUXE gain even more things in the years to come.
LUXE handles brands like Collavera, Luxe Skin (for your collagen, skin, soap, cleansers, toners, serums, facial creams, sunscreen, foundations, lotions, leave on masks, pore perfecting kits and more). They also will be part of LUXE Slim campaign for Caffe Macchiato, Caffe Macchiato Decaf, Caffe Turmerico, Dark Choco Chocolate Drink, Matcha Latte, Promeal Taro Heary Meal Diet, 4 Seasons Beauty Juice, Cucumber and Dalandan Beauty Juice, Beauty Smoothie Cantaloupe Melon and more. Congratulations to Vrix, Cholo, Christian and Perlas. I'm sure this is just the beginning, continue to be nice and surely, you'll go places! Thank you for LUXE Beauty and Wellness Group for having us!