Freeway x Master Composer, Conductor and Teacher Lucio San Pedro

It was another exciting evening. Another glorious time to gather at The Row in Glorietta because one of the most trusted brands in the country "FREEWAY" is launching another collection to pay homage to a National Artist Senor Lucio San Pedro. 

The genius composer behind the famous "Ugoy ng Duyan" and many other Filipino classics. You'll be shocked and awed by his credentials since he also took advanced classes in the Netherlands, Gianini and the world famous Juilliard. His passion was always at home and with the things he did for Angono and their choirs, music groups and individuals was unsurpassed because he felt his hometown should be the first ones to play his creations. A noble gesture above anything else.

The event was hosted by one of my favorite singers, Rachel Alejandro. She also sang a few songs since she did few stints in Aawitan Kita a few years back. Remember that? :)

There was also a choir from his hometown who also sang some tunes that mesmerized everyone who passed by the event. It was truly nostalgic.Lucio San Pedro wanted these guys and those from his place to sing his masterpieces. He made extra effort to actually do that.

Senor Lucio San Pedro's relatives were also there, telling us a story or two about who he was as a person. They also had some anecdotes about how he wanted his music to affect the Filipino people, and his hometown too.

Freeway also introduced the winners of their design contest and I was really impressed by their entries. 

It was really something world class! Now you have the chance to get this on their stores because it's on sale this school season. A LOT of students were already buying this so make sure you get one for yourself. It's highly recommended!

I saw the pieces that they have for the Lucio San Pedro collection. Take a look at this!

I am really impressed by their intricate designs. Their interpretation of his work into these pieces was something that could level artists too. I bet they made sure it represented him well and truly, it did. For those who want these clothes and accessories, they are all available in Freeway boutiques and The Row establishments nationwide! Make sure you grab one while it's hot!

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Freeway x Carlos "Botong" Francisco

One of the greatest Filipino Modernists Carlos "Botong" V. Francisco has made us look at art in a different view. His aesthetics, the way he makes these pieces all have impressed critics and those who appreciate modern art here and around the world. Freeway continues to pay homage to these true blood national artists and make them part of the clothing line and accessories that drawn patrons who can't wait for Botong's pieces be interpreted and interpreted through fashion. They have done this with other national artists and it has been a worthy cause. This one is special because not only do we get to see the relatives of the artist, but even have a resident expert and the one and only Madame Tingting Cojuangco on stage to treat us on a historical journey. And that's what we got!

We saw some of our blogging friends there!

We also saw some awesomely talented kids do artwork on the spot courtesy of the Blanco Family Academy. I surely would love my future kid to be in one of their programs.

That's also the same place we saw Ms. Tingting Cojuangco. She took time talking to the kids and appreciating what they made because as you can see they are not just stick figures, but quite surreal pieces of art!

The gorgeous and oh so beautiful Ms. Cherie Gil hosted the event. Her passion for art and love for the artists was just the perfect setting.

I rushed inside the store to take a look at some of the pieces they had with the artists work on it and I was quite impressed!

Then when I stepped out of the store, the same garments were shown in a gorgeous fashion show. Of course it's Freeway!

Then the stories came, of course it'll be Ms. Tingting Cojuangco and the experts who made the event quite a crowd pleaser because they gave their pov on the subject and works of art that this humble man from Angono, Rizal made. Murals, paintings and other medium, he made it with his community, friends and family in mind. You can evidently see these subjects on this work. Pretty neat.

Congratulations to Freeway for paying homage to this national artist. We all hope you continue to honor these guys who deserve the attention. Art and Freeway should continue to flourish, and I'd be glad to cover it for all the lovely reasons. Again, congratulations!

For more information about the collection

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Freeway Online