Have you heard of General?! If you haven't been to C1 Bonifacio High Street to see this store, you must have been living under a rock. For stylish and classy men, this should be your "go to store" from now on. Let's just say, it sets the bar for STYLE. I gasped at the sight of the brands they carry.
Do you remember the artist named WHOOP whom I featured here during the DIMENSIONE Magis launch? Well he's responsible for these art installations above. GENERAL actually changes face every so often to feature artists of different mediums to coincide with the upscale but relaxed feel of the store. It's a feat I haven't seen from other brands. Then I took a closer look at the items they have on the shelves. I'm telling you, I was like a kid in a candy store!
This one's SPY+. A brand made popular during the mid 90's designed and created by achiever athletes and design freaks from California now gearing to some of the world's best technical eye wear. It's here in General, one look and you're hooked!
Cross Pens are as historical as my college life. I've donned one of these engraved wonders which signifies stature and class even at that time. They carry these now for smart executives who would want to see high quality pens that's sophisticated and stylish at the same time. Why not? I own one already :)
Gentlemen's Tonic Babassu Bergamot Pre Shave Oil, Aftershave cream, Foaming facial Cleanser, Classic shave cream and brush. It's all signature grooming products or the sophisticated man. If you've got taste, this definitely should be in your regimen. It's also got that woodsy tones as its fragrance, so for those who want something light and fresh, get it! I want to review this so bad! :)
In a nutshell, they carry some of my favorite brands. Upscale yes, but very much worth it!
So for apparel, make sure you check out Lyle and Scott, Reyn Spooner, Victorinox, Boxfresh, Desigual, and Penfield.
For shoes they've got Boxfresh, Olukai, Fitflop, Swims, Tretorn, Clae.
For men's accesories, they've got Bellroy, Brixton, Hex, Herschel, Laco, Sledgers, T-Tech, Victorinox and Cross. To each his own, and I've got to say I LOVE THIS!
In a nutshell, they carry some of my favorite brands. Upscale yes, but very much worth it!
So for apparel, make sure you check out Lyle and Scott, Reyn Spooner, Victorinox, Boxfresh, Desigual, and Penfield.
Oh see this shoe on the left? I bought that ^________^
For men's accesories, they've got Bellroy, Brixton, Hex, Herschel, Laco, Sledgers, T-Tech, Victorinox and Cross. To each his own, and I've got to say I LOVE THIS!
Unknown to me, I didn't know that MINI Cooper had their own collection. It's all BRIT chic and the vibe totally coincides with the General store. I wanted the jacket and shirts. Heck I love the small MINI car too. Aside from that, MINI showed their latest campaign that evening.
Imagine a 6 foot duck on top of a MINI car, then it roamed around BGC quite a few times. Not asking why, but WHY NOT? Their tag line... NOT NORMAL. This duck will be also displayed on the General store until they change faces again pretty soon.Check this out!
GENERAL PH you have all the brands I love. For Men who want their lifestyle be as classy, easy and sophisticated... drop by their store at C1 in Bonifacio High Street. It's heaven I tell you! Congratulations to the Primer Group of Companies for putting this up! You have no idea how I felt when I was there. It was surreal! Thank you for getting all these brands in one place!
For those who would want to know more about GENERAL
Like them on Facebook!
![](https://fbcdn-profile-a.akamaihd.net/hprofile-ak-ash4/373527_405650839469897_1205622572_q.jpg)
General PH
Visit their website and follow them on Twitter!http://bygeneral.com
http://twitter.com/stylegeneral