The BENCH MasterCard Launch!

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It was like the A list of Metro Manila. I tried to sink along the hallways of Manila Peninsula and the gorgeous Salon De Ning. It was a night of stars and famous personalities; but best of all it's the night they launched the BENCH MasterCard in celebration of their 25th Anniversary!

Hosting the event was Ginger Conijero

Current apple of the eye of thousands who watched Bb. Pilipinas and the night circuit superstar DJ David Callum provided music that time. Yes I saw some checking him out even behind the booth.

The BENCH MasterCard can now be used in over 32.7 million locations, 210 countries worldwide wherever MasterCard is accepted. It's but a dream to combine the assets and reach of a retail giant such as BENCH who has amassed a huge consumer base and a facility like BDO that provides some of the greatest banking solutions here and elsewhere in the world. Both BDO and Bench has strongly worked together to make this card with some huge preferential treatment to customers holding it. Combining perks and privileges that would get you to fabulous sales, invites to events and shows... it was a match made in heaven! 

One of the greatest announcements that evening, the face of the new BENCH MasterCard will be Dingdong Dantes and equally gorgeous Isabelle Daza.

We were all so happy to see who's representing this brand's card, both who are also endorsers of BENCH. The good looking Dingdong Dantes and the one and only Isabelle Daza. Dingdong always had that presence and Isabelle was uber gorgeous. I was too shy to take photos of them in fact because I was a little star struck!

They unveiled the new BENCH MasterCard and ooh it was gorgeous as its endorsers!

They were so nice too!

BENCH has continued to surpass it's goals in the past few years and today it has been a total LIFESTYLE brand catering to any age, any demographic for that matter. From cosmetics, hair services, to fragrances, undergarments and clothes they've got it all covered! Purchasing now in their stores with the new BENCH MasterCard will be more stylish as ever!

Gracing that evening was THE one and only Ben Chan, Congresswoman Lucy Torres and the first ever celebrity endorser of BENCH Richard Gomez who was dapper that night!

Lucy Torres was so gorgeous in person. I love her!

Janine Guttierez was there as well with her sister. She's also one of Bench's endorsers. I saw her last Philippine Fashion Week and she's looking the part on this dress. Very pretty!

 Somerad Twins Anthony and David were there too. They were quite nice and easily posed when I asked for shots. :)

Poch L. Villa-Real, MasterCard Country Manager Worldwide, Rolly Tanchanco, Executive Vice President of BDO, Isabelle Daza, Dingdong Dantes and Ben Chan founder of the Philippines' largest clothing chain BENCH

First ones to own the card! =)

 Look how happy they were being the firsts ones to have this card! I can't wait to have one of my own! =)

A milestone on its own, Bench has definitely celebrated their 25th year with a huge present to all its loyal shoppers. There will be exclusive discounts and perks together with this card. Mr. Ben Chan says that the partnership with BDO has created a winning formula that caters to exactly what their market is! Congratulations on the new BENCH MasterCard! Congratulations also to your 25th Anniversary! It's about time!

Here are more photos from the event!

 

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CHAMPION's "Walk Away From Stains" Fashion Show!

Did you know that there was a Fashion show that happened in Mindanao Avenue last March 18, 2012?

I really missed it but there were some details I got from friends who were able to witness it at the newest Super8 Supermarket branch in Visayas Avenue. Nobody knew it would happen right smack in the middle of the supermarket, but just imagine gorgeous models and clothes strutting isle number 1 to 32. It would have been great to experience that! Their task was to convey a simple message, they would need to show how CHAMPION DETERGENT protects their clothes from stains! 

Strutting down the catwalk was not just ordinary clothes, it was all made by THE one and only Randy Ortiz; directed by noted Fashion Show Director Jackie Aquino. Do you remember the gorgeous gowns I shot from Philippine Fashion Week? It was all Randy Ortiz, now picture that dress up close and its exactly the feeling shoppers had that afternoon! When the clock struck 3:30pm Maroon 5's Moves Like Jagger suddenly just loudly played and out came models clad in Randy Ortiz made clothes overlayed with tailor made plastic. Models suddenly run amuck and sprayed ketchup, mustard, cheese and mayo with each other. Up the ramp, they simply took it off and eliminated those stains showing some of the best pieces this country has ever seen! The crowd was stunned and didn't realize it was all happening for real. Your champion bar and detergent simply wiped away stains in a jiffy!

As if that wasn't enough they did it again after an hour now mustering a BIGGER crowd. Together with the supermarket's crew and cheers patrons had the chance to pose and take photos with the models later on in a superb showing of force at SUPER8 Supermarket! CHAMPION got its message across and everyone enjoyed the afternoon! I know I would too if I was there! An unexpected third one happened but I didn't get to catch that as well. But its alright, i got my CHAMPION Detergent at home... Maybe I'lll try modeling around my yard later this evening! Haha! :)

You can also do the same and get it too, check out CHAMPION detergent products in your favorite supermarkets nationwide! Congratulations also to Super8 for being the only supermarket to ever pull off a stunt like this in the Philippines!

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Champion Detergent Bar and Powder

EMPOWER by Dingdong Dantes for BENCH™

As grand as the stage at the Mall of Asia Atrium, it was hightime that Bench comes out with a new offering this Summer. This marks a launch of a scent that defines one of BENCH ™ endorsers; Mr. Dingdong Dantes. If you feel the greatness, if you feel strong and invincible only one word comes into mind; and that ladies and gentlemen is... EMPOWER.

Celebrating BENCH's 25th year and the launch of Dingdong Dantes' signature deo cologne for men, its the man's turn to make things a little sexier at any given situation.

Presidential Sweetheart Ms. Grace Lee also hosted the event!

Today, I had a blast seeing the throng of people I usually meet at the Philippine Fashion Weeks front row; let alone the executives of the brand. I saw some of their endorsers too pitching support to Dingdong Dantes in this new DEO COLOGNE designed for him.

To open the show this was shown on the stage:

Credits to Videos: User Jujin from Youtube

It was dark, strong and very masculine. It was depicted quite nicely right from the get go. It was complete with strong resounding music!

Of course since this is a man's fragrance we were treated to something even more depicting of getting this scent out in the open. Dingdong chose these woodsy - musky smell with top notes of bergamot and lemon together with middle notes of galbanum and clary sage. It presents a fresh cool scent that women would absolutely go crazy for. True enough Dingdong carries that scent well; the throng of fans would agree.

Then this HOT number opened the show!

I wasn't joking when I said it was HOT! :)

Together with the launch of this new scent, some models bared the summer collection from BENCH for 2012!

They've got this Cuban - Latin American - Hawaiian vibe going and I was quite impressed with some of the things they have on the rack. Can someone get me new jeans please?! =)

Different textures, different tops and jeans that's still thick and wearable. Stayed quite well with the earth tones. It looked manly but still relaxed.

Covered up but still hot, that's what this manly scent radiates every time you spray EMPOWER all over your body.

Still not convinced?! Well if you weren't sweating enough on the first part of the show... let Dingdong Dantes show you what it's like wearing nothing on top but just EMPOWER!

That just starts a whole lotta different show!

Credits to Videos: User Jujin from Youtube

For those asking for more, here's the piece de resistance!

Then he came out, and all hell breaks loose with the crowd!


Then here's the finale!
WARNING: Oh girls, please wipe your mouth because you are going to start drooling again!

And isn't that truly EMPOWERing?!

Made for the modern man who wants to harness power, hold it in his hands and show the world who he is... and what he believes in. That is EMPOWER by Dingdong Dantes.

Sighted also in the show were BENCH Executives and supporters of Dong!

Talent Manager Perry Plansigan and THE Ben Chan

Fashion Director Robby Carmona

P.S.

Many thanks to the people behind BENCH for hooking me up! Congratulations on your 25th Anniversary!

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