TCL Celebrates 25 Years: Renews Box Office Queen KATHRYN BERNARDO

Leading electronics and consumer brand TCL just recently renewed ties with the Box Office Queen and Asia's Superstar Kathryn Bernardo. The event was witnessed and participated by TCL Executives  Shae Xiaoling Yu (the Deputy Marketing Director), Joseph Cernitchez TCL Philippines Brand Manager, and representatives of Kath Ms. Lulu Romero and Francis Kalayaan Vidanes of Vidanes Celebrity Marketing.

Mr. Cernitchez noted how strong their partnership has been with Kathryn and they continued this to remain connected with their consumers, in hopes to inspire greatness even more. Kath was thankful about how TCL has continued to make their products and innovations remain accessible, especially in Filipino homes. Til today, Kathryn loves her TCL QLED Pro TV. She often uses it to watch shows and stream content, something like a refuge despite her busy schedule. She also loves how they make an effort to be part of everyday living, and be part of Filipino homes. She's very excited in what they plan to execute in 2025 as she remains as the face for TCL in the country. You'll see her in TV's, refrigerators, washer and dryers, and other home appliances. It's also smart, and the brand thinks of the Filipino consumer all the time. She's certainly an example on how to "Inspire Greatness". 

For more information about TCL and their products, just search for their brand in social channels, and their website tcl.com/ph/en because she will be everywhere with that lovely smile of hers.

Beko Showcases Best Wares at PH Trade Launch

Beko, the largest appliance brand in Europe just recently concluded their 1st Trade Show in the Philippines held at the Marriott Grand Ballroom in Pasay City. It was certainly a chance showcase their best products and be seen among dealers from different parts of the country and media outlets too. Arriving at the event venue, they already had us got acquainted with the home and kitchen appliances they have brought to the country. They assure all designs, materials of products which they sell in Europe is the same as what we have here in the country. This is certainly reassuring, and from what we saw at the experience area of the trade show, there's a lot more things from Beko that the Filipinos need to have in their homes.

Dyeun Zapanta the Marketing Manager of Beko says "We want to bring BEKO to different places in the country. We innovate our products, and have your household chores not get in the way. Our goal is to empower you to Live Like a Pro."

Beko Pilipinas Corporation Country Manager Gurhan Gunal adds "We grew our patents to over 3000, and now is the top brand in Europe. We are bringing our portfolio in the Philippines to help our customers have a healthy and sustainable lifestyle. Our target is to become the number one European brand in the country. We will invest digital and trad media to bring brand information in different channels. You can use smartphones to connect with our smart appliances, use sustainable materials to build parts of our products,  recycle and do water treatment on some of them. We will be expanding, doing the legwork of launching more products since we were hampered by the pandemic. We will also be utilizing the help of Judy Ann Santos to become part of the mass households, to get closer to the consumer and be present in Visayas and Mindanao too. We have Harvestfresh technology, a unique cooling feature nutrifreeze, and our next game is connecting them, for a smart home. This will happen in the next 5 years."

News about how great Judy Ann Santos as an endorser was discussed during the question and answer portion. Her being a part of the brand was brought upon a survey they did while looking for an endorser, on who people would trust, and of course, Ms. Judy Ann Santos - Agoncillo was on top! They also will be asking her to further bring the message across, to be closer in every household where Beko wants to be in. They will also be expanding in Visayas and Mindanao, also plan to build more avenues for after sales service, and experience locations in the same region. They also mentioned that there's 114% increase this year compared to last year, so business is doing good. Execution of their expansion will take place in the next 5 years, but their thrust is to stay and plan even more things in days beyond that. I've seen their line of fridges, washing machines,more small appliances and dishwashers at the event, I bet it'll be nice to see them in my own home too, go check their social channels and official website beko.com/ph-en for more information about it.

Less Stress, Smart Washing and Caring for Mom with the TCL C20

Mothers Day is around the corner and I bet, you're already trying to rack your head thinking of what to give your Mom this year. After all, she took care of you since Day 1, fed you til you got so big and get yourself a job. Does your clothes smell nice? Chances are, your Mom washed your clothes right? She must have been working hard accomplishing tasks on her day job, breaking her back again at home putting food on the table, then either hand washing your clothes for a couple of hours. You want to make her life less stressful? Why not get her a new TCL C20 Front Load Wash Pro?

It's a pretty good investment. It's big as it's got 10.5 Kg capacity. You can also dry clothes up to 7 Kg. It uses a honeycomb crystal drum, does Air Wash, Steam Wash, Fast Washing, or opt for drying in low temperature. It also can do soft drying and is equipped with a safety lock so it's not going to be dangerous for kids and their apos. These days, they also need something that's energy efficient (with the high cost of electricity) and this one has a DD Inverter Motor in it, isn't that great?!

This TCL Washpro C20 also has a Dryna Heat Inverter, something so smart that it automatically adjusts the heat needed to dry your clothes. Best of all, you've got lower maintenance because it has a Drum Clean function which uses hot water inside to clean (after every wash) and make sure it cleans clothes thoroughly every time. It also scrubs each part of the textile because it's designed the honeycomb crystal drum that way. It's pretty tough on dirt, but still take care of the delicates. You'll also see less clothes bound for ironing as the steam puts less wrinkles on your shirts, pants, just about anything you put on the washer.

The TCL C20 Wash Pro certainly would be something your mom would love to see gift wrapped and all when she comes home from a long work day. If you want to know more about it, check out tcl.com/ph/en because there's a lot more information there. Ciao!