FRANCIS LIBIRAN Outs Perfume Line "Dusk and Dawn"

 

I've been covering Francis Libiran shows as a fashion photographer and seeing his work on the runway has always been a treat. Recently, he also dressed up PPOP sensation BINI, and needless to say, he's already put Philippine fashion on the world map because of his countless work in fashion and design. This time, he's releasing a perfume line which he designed with artisan Oscar Mejia III. They call it "Dusk and Dawn" and is making it available this February.

This is a collection of aromatic products for home and a perfume line. They have Dusk to denote grace and romance while Dawn brings in the feeling of hope. They used scents like Bamboo, White Tea, Chamomile and Rose for the former while the other carries a more invigorating Pomelo, Olive, Sampaguita and Patchouli. These then will be used on perfume candles, reed diffusers and anti bacterial linen sprays. It's designed to change your mood, relax so you can improve what you feel while resting or staying at home. This will be available online at their official site francislibiran.com/shop/ or their physical stores and ateliers.

 

What do you SMELL like these days?

It's probably not the opportune time to ask that question because I'm sure, a lot of you are still confined to your homes and working. Some that I know, actually haven't even bothered to take a shower and just went on your computer so you wouldn't be late. Understandable, but really, what do you smell like these days?

For me, I want to smell like I'm fresh out of shower before I work. I take really long hot baths, put on candle lights when I'm trying to go zen. It kinda sets me into mood to write and all.

I got this box a couple months ago (August to be exact). As you can see, it's been collecting dust (sorry) and I didn't really take a peek what it's for because people were dying of COVID-19 and it wasn't a good time to lecture people about smelling good. I guess the opportune time (I was waiting for), is NOW.

The country hasn't changed weathers since the last Ice Age, and just like what my foreign bosses were complaining about the Philippines, it's just so humid here. They can stand the hit, but really, not the humidity because it's like baking cookies in the afternoon. We're not that different, and the last thing I'd want to have when I'm at home and outside, is body odor. I admit, I got it from my Dad. You know those people who often smell fresh even before entering a room? I got that notoriety when I used to work for a multinational corp. One of my go to scents was easy to have, because it's available almost everywhere in the Philippines. It's AXE!

These days, colognes and perfumes may fall short. You need something that smells fresh and promises to get you up to 48 hour deo protection. This not only makes you more confident, it makes others smell you, take you into their good side. AXE has always been a good buddy when I freshen up, but recently, they renewed their formulation so it can get you to smell good that long. It'll make you irresistible for up to 2 days. That's unprecedented!

Now go get those AXE! spray bottles and get yourself #FragranceThatProtects in leading supermarkets, groceries, convenience stores nationwide! They're also available in Lazada and Shopee. Go get them here to start at the Unilever Beauty Official store! https://shp.ee/z2wbnix

Myrtle Sarrosa for NOUVÉ Fragrances

This was launched last year and I guess they’re pretty much stepping up their game as they now have a new brand ambassador. 

Myrtle Sarrosa is the new girl for Nouvé. She says “I am very grateful for Nouvé, Miss Kris Aquino told me that the scent is important and being part of Nouvé now means I can smell good every day, differently. It makes me feel good, confident and ups your mood everytime. Only Nouvé keeps me fresh all day! Like now, I am wearing Amber, sometimes I use the Pearl variant. I am starting 2020 with a lot of blessings, I couldn’t disclose my projects in the next few months, but it’s a big one so there’s more to come! I am very happy about the three films with Regal, when this arrived I told myself I’ll help them introduce the brand throughout the country.”

Nicole Pamela Young-Chu VP for Business and International Sales says “Thank you to everyone who took time to come here and welcome Myrtle to Nouvé.”

Philip Young Chairman and CEO says “Your support is indeed overwhelming. Thank you for coming here. We see in Myrtle a dreamer, a simple person from Iloilo and she’s talented, beautiful, very intelligent. This is the image of Nouvé that we want to position.  Aside from the media campaign we are strengthening our distribution. Our food products are already in 40 countries and now we will have the Nouvé line in these countries, we are ready for export. We had a soft launch last year and we studied our market, we now know what to do. We looked for beauty and brains, we saw her following and we agreed it was Myrtle for the brand.

Philip Norman Young VP for Sales and Marketing “We are very happy to have Myrtle as our Ambassador. I use the Garnet scent and Topaz. We have scents named Garnet, Topaz, Turquoise, Aquamarine and Moonstone so we have different scent to use on other days, it’s very refreshing and not too strong, more citrusy and a little musky.”

Noreen Pearl Young-Ong VP for Finance says “We already are talking about a male endorser this coming year, hopefully soon. We are aggressive in media and we are very excited for Nouvé this year.”

Now that they’ve got their Philippine presence already set, they’re going to start distributing nationwide. They are currently available in SM groceries, SM Hypermart, large beauty shops, online in Lazada and in Shopee. All you have to do is try it out, I am currently using the Topaz and Moonstone, they’re pretty good for everyday use.