DANIEL PADILLA for Cebu Based Coffee Brand DON MACCHIATOS

It's been a while since I've last seen Daniel Padilla, one of the most sought after actors in the country. Life certainly happened, but we got news that he's going to renew ties with Cebu based coffee brand Don Macchiatos Philippines. Honestly, it's the first time for me to hear about them, but learned how they've managed to thrive as an SME, slowly grown even when the country was battling through the pandemic. They're nothing short of a miracle, and now has more than a thousand branches across the country. 

Would you imagine, they all started from a small street side kiosk that had one goal, to provide quality but affordable coffee and beverages for the common folk. I entered the event area seeing one of their kiosks on the side of the venue where they were serving some of their top drinks. One thing caught my attention, the price posted said 39 PESOS on it. The event was graced by Don Macchiatos Don Macchiatos CEO Nickie San Juan, their COO Marc Anthony Abangan and their General Manager Ariel Alegado. We asked them about the business and reasons why Daniel Padilla gets top choice for their brand ambassador.  

Ms. Nickie says "We are really excited to renew our partnership with him because he's been with us since day 1. When we planned to cover Luzon to expand, Deej is someone who really had it in him. He really helped us big time in brand awareness while we were expanding here in Luzon. 

GM Ariel Alegado adds "DJ is very talented, very humble, just like Don Macchiatos, we came from very humble beginnings, but now we are available nationwide. Aside from that, Daniel's team was such a breeze to work with. He's also very approachable so we didn't have problems working with him. No other endorser would be able to do that but him."

Mr. Abangan says "You will expect an even bigger campaign with Daniel, more collaborations, and even more product innovations. We are also announcing our efforts to go GLOBAL. Our first project is to reach UAE/Dubai, the city of gold. Please wait as we reveal more of our plans in the coming months."

Daniel was very excited about this partnership and says "I wasn't much of a coffee drinker in the past but only learned while doing INCOGNITO because we start shooting at 4am in the morning. We live a soldier's life out there and I'm not used to sleeping early and waking up at that time. Tito Ian and the rest of the cast really influenced me to appreciate coffee then. I also drink a lot of water and get so much energy from it. I'm more of a mocha person or prefer the classic Americano."

He adds "Sir Marc and Ms. Nickie was such a breeze to work with. That's what I look for these days, it's the relationships that becomes important for me. The time we've spent together, we've become really good friends rather than me just being an endorser for their products. That's what's important for me these days. They trust me and I'm very thankful for that. I'm happy to be part of this family."

Here's the press conference on video:

Asked how they were able to make the prices low, COO Marc Anthony Abangan explained they only purchase much of their products locally and even do it by bulk which gives them a lot of room to sell their drinks at a really affordable price. Their model is certainly unusual, but so far, they've managed to do it and replicate their practices wherever they put branches. They're still looking for more franchisees, so if you're interested just message their social channels so they could hook you up with DON MACCHIATOS. Daniel is even quite excited because he believes in the business so much that he also has opened branches of his own (lest not divulge where!). He's also excited how he would be able to continue helping them grow, and is optimistic to help local businesses like theirs be even bigger in the coming years. 

 

I'd like to say congratulations and here's to more branches to DON MACCHIATOS, I hope to see more of you in Manila because those that I've tried at the event that afternoon were really nice.

MESA Renews Ties with DINGDONG DANTES on their #RoadTo100

Popular modern Filipino and Asian inspired restaurant MESA just renewed their ties with Primetime King and Kapuso Star Dingdong Dantes as they continue having him as the endorser for the restaurant chain. The event was witnessed by Dong's Manager Mr. Perry Lansigan, MESA CEO Rikki Dee, their COO Eric Dee and their VP for National Operations Raymond Federigan. This continues a very effective partnership between the MESA group and Dingdong who's well identified with their brand and the life sized standees in store across the country.

Eric Dee says "We planned 120 stores last 2020, we were delayed because of obvious reasons. We are back on track this year for 2025. Our growth's reason is Mr. Dingdong Dantes, our vision of our Road to 100 is coming true. We will continue to celebrate Filipino heritage in our stores, our food, enjoyed by families all over "

Ricky Dee added "I want to thank Dingdong for coming to our lives. When we thought about it, it was unanimous. Til today we believe in him, and we are looking forward to more years of being together."

Dingdong extends his thanks for the trust given to him and said "Congratulations to the MESA group, I am so proud and honored to be part of this brand 6 years ago. Now, we are raring to be part of the road to 100 and my inclusion in it. I said a few years ago that I'll be part of it, I will be branch 88 and we will announce it very soon. To Filipino families, we will reach you, even in Hawaii. This brand will become bigger and stronger."

He adds "Our values are aligned, common goals, and we both believe in quality. Without getting into details, they will take care of me. I'm planning to put it near Sixto's school so Marian and I will be in it often. We can't wait to do that. We bond over food."

Dong adds "What the stomach experiences is the same in memories. We dine out, we eat, and I'm a foodie. I love the Crispchon and it's good to share. Being with other people, sharing it with the ones you love, it's what we do every week and it is special."

Here's some scenes from the event this morning and the press conference, please enjoy!

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With this happening this 2025, there will be more events and activations where Dingdong will be a part of and soon, more stores for him too as he said he's also planning to open one in his neck of the woods. Currently, MESA is present in Ayala Malls, Eastwood, Festival Mall, Fisher Mall, One Ayala, Robinsons Malls, SM Malls, and more. They are all under Foodie Global Concepts.

Congratulations on this continuing partnership! 

SANYA LOPEZ Wishes For Book 2 of FIRST YAYA

It's been a phenomenal year for Sanya Lopez. Even if we were under the pandemic, she's copped a lead role for First Yaya and paired with the legendary Gabbi Concepcion. Her first reaction was, "Wait, what? Why is this being given to me? After being teased for Ms. Marian Rivera, I really was a little confused at first but after hearing her reasons from management, I understood how important it is for a mother to take care of her children."

She's also keen on doing a role to perhaps do a superhero, if that would be given to her. She's optimistic that anything can happen because she's been given a lot. God was in a way blessing her with so much than she's even hoped for and with all the brands believing with her, plus the shows being entrusted to her, she is hopeful that this will all continue with her contract renewal with GMA Artist Center.

She will be also celebrating her birthday on August 9 and she wouldn't even wish for anything but health for her family and her loved ones. She also hopes that soon, everything will be alright and we'll all get to keep our relationships intact. She also hopes that her love life improves, she's looking for someone that respects women, her family, and love them too. She mentions "I don't really go for looks, just the personality, but if they have abs and good looks, that's a bonus!"

 

 

Can't wait for Sanya to shine even brighter. She deserves all the blessings because she's a very kind person. I've known her for a couple of years, and she remained that humble.