VICE GANDA, ALYSSA VALDEZ, Noli De Castro, Atom Araullo Among Recognized at Reader’s Digest Trusted Brands Awards

Every year, Readers Digest Philippines has been tapping an independent survey agency where Filipinos get to vote the best of the best trusted products, services and personalities. Contrary to talks, they need not to be a subscriber of Readers Digest to vote for their favorites since they started this and yes, they are the ones who commission every year. Several of these brands, people, actually have been recognized for several years. 

The methodology, the way they do the surveys are still the same. In the Philippines, the sample size is around 2000, but have 8000 individuals overall for the Asia Pacific market to do this in different regions. Being in this list just means you're trusted by Filipinos, and it is indeed important to a lot of people especially for those who look for quality, and the best in the different industries. The celebrities who got the awards this year include Former Vice President Noli De Castro, good looking broadcaster Atom Araullo, Volleyball Phenom Alyssa Valdez and the Unkabogable Vice Ganda.

Here's the complete list of awardees this 2024!

Most Trusted News Presenter is Former Vice President Noli De Castro

Most Trusted Presenter for News and Current Affairs is Atom Araullo

Most Trusted Sports Personality is Alyzza Valdez

Most Trusted Variety Talkshow Host is Vice Ganda

Platinum Awards

Bank went to BDO

Credit Card also went to BDO

Drugstore/Pharmacy is Mercury Drug

Health and Beauty Retail Store went to Watsons

Life Insurance went to Sun Life

Mattresses - URATEX

Milktea - Macao Imperial Tea

Pen - Pilot

Travel Insurance - AXA

TV Network - GMA Network



Gold Awards


Travel Insurance - Pacific Cross

Air Conditioner - Carrier

Air Conditioner - Panasonic

Washing Machines - Panasonic

Vacuum Cleaners - Panasonic

Optical Shop - Ideal Vision

Airfreight - J&T Express

Refrigerators - Sharp

Washing Machines - Sharp

Washing Machines - Whirlpool

TV Network - ABSCBN

Cooking Oils - Baguio Oil

Drug Store/Pharmacy - Watsons

Investment Funds - BDO

Consumer Loans - BDO

Life Insurance - AIA

Health Insurance - AIA

Life Insurance - AXA

Health Insurance - AXA

Personal Computers (Desktop, Notebook, Tablet) - Acer

Natural Food Supplements - USANA

Plasticware - Orocan

Travel Insurance - BDO Insurance

Here's the acceptance speech done at the awards night, please, enjoy!

Cheers to all the winners, and I hope they do the Filipino public good as they put their trust on your brand's name all these years.

Shopee Taps VICE GANDA as Newest Brand Endorser

She's the one and only unkabogable Vice Ganda and she's the new brand ambassador for Shopee. This comes as they launch the 9.9 Super Shopping Day (starting on the 1st of September) plus new efforts to digitize Micro, Small and Medium Enterprises in the country. They partnered with the League of Provinces (hence the lawmakers present in the event) which they hope to help local entrepreneurs get tapped on the platform. Mind you, the org has a membership of over 81 provinces so there's definitely a lot who could benefit from it. They'll be trained and also guided how to get onboard the platform (just like what they've done in the past) but of course, with an entirely new audience.

Was this a shade????? LOL!

Shopee is also making this event a good one as they implemented FREE SHIPPING everyday, up to 70 percent off on products sold on Shopee LIVE, plus more discounts on the Fashion and Beauty category. This is good news for those who are into make up, grooming, and those who plan to change their wardrobe soon.

Here's Vice Ganda's statement when she was announced as the brand ambassador.

Brands that I saw during the event include itel, the good people from Pfizer, Vice Cosmetics, Shigetsu, INSPI, Mikana (who had awesome accessories btw!), Platinum Karaoke, and my favorite these days GameXtreme (heck I bought a lot of games from there!). There are also phone brands like Tecno, OPPO, Vivo, clothing brands like Penshopee, OXGN, Bench, Regatta, shoe brands KEDS and Crocs. So imagine the things you can get on 9.9!

They've got the right endorser today, and I wish Shopee gets back on track. They encourage you to install it, or re-install if that's the case. Those discounts are seriously good.

Vice Ganda Honored on "Unkabogable Day!"

A day after Valentines day, the unkabogable Vice Ganda was honored through an "Unkabogable Day" event at the ABSCBN grounds where she renewed her contract with ABSCBN. In the event, she eagerly thanked each and every kapamilya, madlang pipol, who have supported her showbiz journey all throughout the years.

Her noted projects "Partners In Crime" also was celebrated because of its recent success at the MMFF box office as it grossed quite a lot since her last film in the festival. Vice acknowledges that she has had difficulties especially during the pandemic, but knows there were also good ones, which for her is already a win in her books. Together with ABSCBN executives, there were also her closest ABSCBN artists, her friends and loved ones who made the event even special by dedicating performances for the Unkabogable Star.

Ms. Cory Vidanes also lauded vice as she was instrumental in providing fun and entertainment for countless Filipinos here and abroad. She also was part of the movement who supported employees, those who have worked in ABSCBN during the shutdown, which has been very difficult for them all. Vice also thanked them for the continued trust, for providing jobs and opportunities through the years she's been there. For it, she's grateful. ABSCBN is her safe place.

 

Aside from Ms. Cory, Chairman Mark Lopez, Rick Tan, Lauren Dyogi and Louie Adrada was there to witness the occasion.

Vice also recently was awarded Best Variety Show Host at Trinity University of Asia's Platinum Stallion Media Awards, congratulations Vice!

Certainly, there's no stopping Vice Ganda from thinking of more ways to spread happiness for Filipinos here and abroad!