With little technical knowhow on design and aesthetics it would be proper to have someone make it for me. I've seen quite a lot and one of them out there like LOGOMOJO.COM that makes these things professionally. Imagine how easy it is to whip up a logo of my own and get all the rest settled in. There are a lot of them out there but those who definitely stick to your memory are the unique and good ones. Branding takes a lot of stuff which also includes having images to represent you and your planned organization. I'm so glad things like these are easier since there are professionals who can do it pretty much every day of the week. Have you branded your sites? What is the single thing that you would want to get your sign recognized with? Have you ever planned something spontaneous like a marketing strategy like this?! Let me know!
The Importance of Branding
Thursday, March 31, 2011
Branding can make or break a product; and I have been engaged in the industry for several years now. Making each part of a manufactured product feel like something at the back of your hand is one of the key goals in making a successful marketing campaign.
This calls for a major information overload, brainstorming and logo designing activities so if they see it visually they would recognize your brand immediately. This has been done by a lot of successful corporations and why wouldn't we be part of that success right?! Making all the effort to have that name recall each time your product is needed indicates success among other things. I would love to do the same to all my sites too. I've had quite a few running now.
With little technical knowhow on design and aesthetics it would be proper to have someone make it for me. I've seen quite a lot and one of them out there like LOGOMOJO.COM that makes these things professionally. Imagine how easy it is to whip up a logo of my own and get all the rest settled in. There are a lot of them out there but those who definitely stick to your memory are the unique and good ones. Branding takes a lot of stuff which also includes having images to represent you and your planned organization. I'm so glad things like these are easier since there are professionals who can do it pretty much every day of the week. Have you branded your sites? What is the single thing that you would want to get your sign recognized with? Have you ever planned something spontaneous like a marketing strategy like this?! Let me know!

With little technical knowhow on design and aesthetics it would be proper to have someone make it for me. I've seen quite a lot and one of them out there like LOGOMOJO.COM that makes these things professionally. Imagine how easy it is to whip up a logo of my own and get all the rest settled in. There are a lot of them out there but those who definitely stick to your memory are the unique and good ones. Branding takes a lot of stuff which also includes having images to represent you and your planned organization. I'm so glad things like these are easier since there are professionals who can do it pretty much every day of the week. Have you branded your sites? What is the single thing that you would want to get your sign recognized with? Have you ever planned something spontaneous like a marketing strategy like this?! Let me know!
California Berry's Ice Ice Baby Launch!
Labels:
food,
food review,
food reviews,
foodie,
frozen,
fruits,
ice cream,
launch,
yogurt
Effective Marketing Strategies
Wednesday, March 30, 2011
It is doubly hard to sell something these days. There are different strategies laid out by multinational corporations in order to still get consumers to purchase their product. If a niche market does not respond anymore to the latest offers and promotions; you have to definitely try other avenues to sell your ware. People who tend to shop on line are the ones who couldn't go to malls and designer stores. If a normal billboard or TV advertisement doesn't work you can go through a more intimate path like email direct marketing. This particular medium has been tried and tested because you can get the complete information sent directly to the consumer without having to go through the logistics of just a few words in an advertisement. It's been practiced by a lot of marketing firms and deemed very effective in catching a market. The age of utilizing email as an avenue for this purpose has done wonders in the past economic crunch. This will help a lot of businesses to survive together with government interventions. This is definitely a time tested marketing tool.
If you imagine the demographics you can get from this kind of marketing strategy it would be pretty wide. Children have access to it too and so does the teens and working class. It wouldn't be a good thing though if you are going to be classified as SPAM because that might end up in the trash without the actual person reading it. Sending information about cameras and lenses to a photographer for example... it would answer a lot of questions before he gets to purchase the device. Wouldn't that be something you would like to do? To give the necessary information to the person directly interested in your products is like giving chocolate bars or marshmallow to a kid. The more tempting it is, the more chances of them getting it!
Labels:
Advertising,
affiliate marketing,
email,
marketing,
online marketing
Chef's Classics: Chef Mitchie Sison's Line
Okay. I know you guys feel weird why I'd attend something that should have been gone to by Mommy bloggers but hey... I CAN COOK... so I've got quite a lot to say about this. I was so happy to be invited to the launch of Chef Mitchie Sison's line; which is part of the Chef's Classics collection by Sunnex.
I've seen a lot of stuff that would be the envy of my Mom specifically their saucepans and indoor smokeless grill. That would be nice to have if we're having my favorite Bangus and steak! Just thinking about it makes me so hungry!
This modern version of a Wok could be the perfect replacement to the normal kawali we Filipinos have. I was educated a bit about how we'd be able to save a lot from using aluminum based pots instead of stainless steel. It's a good conductor therefore it distributes the heat evenly. You won't get the hotspots that we usually get with the latter. Good thing I brushed up on my engineering subjects in college. Strength of Materials anyone?!=)

Oh look at those modernly designed Oil Pourer and Sprayer. You'll get the perfect spritz for that salad that you don't want it drenched with. The salt and pepper shaker grinder was a great tool too so you would get the freshly cracked pepper and salt when cooking. A secret Chef Mitchie Sison shared with us.

Chef Mitchie got on the mood and made us special chicken with mushroom sauce and upside down apple crumbles which tasted so awesome. She cooked everything last night just so we could share it that day. Thanks Chef!



Voila! And here is her Chicken with Mushrooms. 3 kinds of mushrooms + potatoes cooked in the same pot because you can attach a steamer on top. Get two things done at the same time! That just saves a LOT of energy!
Mr. James Sy congratulates Chef Mitchie Sison for something that has been long in the works! This surely was a very happy occasion. Congratulations Chef!

Mr. Sy didn't wast time... he also educated us about the differences between Aluminum based and Stainless steel made pots and pans. It was surely an eye opener for most of us.
It was pretty sad where the design taste of the Filipinos went. It was nice he made the case in point; and showed us why Sunnex has been producing the best ones in the market.

Don't be fooled by the sound of thick Stainless Steel. He illustrates the difference between that and Aluminum sandwich based pots. He won us definitely!
Congratulations Chef Mitchie Sison! I'm sure your adoring fans (famed KATOQUE) and followers would be raving about this new line! It hasn't been released yet but it will surely be a hit!
Thank you so much to the good people at SUNNEX, Aprica, Goody and Philips Avent

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