The Coca-Cola PBA Youngstars!

The PBA has been the undisputed number one professional league in the Philippines and probably carries this title also in Southeast Asia. No matter how much they are succeeding in the Philippines and this region, they continue to fight for one thing in particular. It's the thing that they are good at which in this case is Basketball. I remember the time they were holding summer clinics for underprivileged kids/athletes in the metro via Coca Cola Hoopla, but now they are partnering with PBA on this task and dubbing it as the Coca-Cola PBA Youngstars! Coca-Cola knows that the PBA is the right agency to hold grassroots programs since they are the authority when basketball is concerned in the country. 

To fill them with love and happiness that they deserve, plus education and camaraderie through sports, they will certainly achieve more if they tie up with institutions like the PBA. In the Philippines, every corner of every street probably has a basketball court and the love, passion for it is unquestionable. Dreaming to play for a professional basketball team is in every mind of a Filipino kid. Commissioner Chito Salud and Powerade Team Governor Mr. Ronnie Asuncion signed a 3 year MOA for Coca-Cola PBA Youngstars league. This will entail youth ages 13 to 16 years old to join the said competition and hold separate regional events throughout the country. Try outs are now currently scheduled with an estimated 3 localities in each region. An estimated 1,500 players this summer will pit against each other and end via a National Finals Game slated May 27, 2012. The tournament will officially open May 2, 2012.

“We are very grateful for this opportunity to reach out to the Filipino youth in collaboration with the country’s premier sports organization. Through the Coca-Cola PBA Young Stars League, we will be able to directly share in the PBA’s vision of encouraging the Filipino youth to become good citizens through sportsmanship, honesty and integrity,” said Powerade Team Governor Ronnie Asuncion.

The Powerade Tigers will also be doing some appearances. PBA will solely handle the league but Coke will  be the sole sponsor, they have started April 21 to April 30 for the tryouts. This is in part of Coca Cola's 100 years celebration in the Philippines.

Although Coke's Hoopla and Batang PBA programs will be gone, this new grassroots program will be integrated to their initiatives. Players will be coming from all over the Philippines. In the Nationals there will be only 2 teams left from NCR, then 1 each from Luzon, Visayas and Mindanao. This is a long term partnership thrust of the two entities to promote healthy, active living to the youth; as well as build values of sportsmanship, honesty and integrity. Congratulations to the Philippine Basketball League and Coca Cola for this wonderful project!

 

Powerade Team Governor Mr. Ronnie Asuncion, Nicky Lee the Brand Manager of The Coca-Cola Export Corporation and PBA Commissioner Chito Salud congratulates each other after signing the MOA last Tuesday.

Here are more photos from the event. Credits on photo:

Coca-Cola joins forces with PBA to inspire Young Stars

Powerade Team Governor Ronnie Asuncion with PBA Commissioner Chito Salud.

Powerade Team Governor Ronnie Asuncion, Coke Zero Brand Manager Nikki Lee with PBA Commissioner Chito Salud.

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For more information



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Coca-Cola President for Happiness

Jason Mraz: Love is a Four Letter Word

Jason Mraz, aside from being good looking and of course being successful in his previous albums is a Grammy award winner and songwriter that has outstanding album sales plus record breaking singles, all of which happened in just a couple of years. In the Philippines he has swooned ladies with his hits like Make it Mine, Lucky and of course I'm Yours! This is the only song that has topped the charts for a whopping 76 weeks making it the choice to be the Song of The Year way back 2010. It also earned him 2 grammy wins last year, something that artists or songwriters wouldn't be able to fathom but he was able to do it just in a couple of years!

Now he's releasing a new album properly entitled "Love Is A Four Letter Word" that talks about the ups and downs of relationships put into songs. It's one thing to experience it but its another thing to actually have these in his album. See how he puts the twists and turns into your heart, making it cry, making it playful sometimes but ultimately learning from the experience and eventually seeing something optimistic if it didn't turn out quite well. Jason Mraz is truly an artist in a whole other level. If there's one thing he'd suggest you to do, it's to get his album. Make sure you visit your favorite record bars and grab one of those CD's with Love Is A Four Letter Word printed on it! It's got lots of tracks that his current fans and new ones will absolutely adore! I don't need to convince you really, right?

Never The Strangers: Promising A Different Kind of Rock Under Warner Music Philippines

Ace Libre (Lead vocals and keyboards), PJ LaViña (drums and percussion), Francis Victa (bassist) and JP del Mundo (guitars) compose the group called Never The Strangers, a new Rock band with influences of New Wave, alternative and synth.

They just released their first single called "Alive" under Warner Music Philippines and they are quite excited about the turnout on radio stations in Metro Manila. Though they were first heard in the Close Up Pyromusical last March 17, “Moving Closer” the latest Close Up toothpaste jingle has been repeatedly the LSS of the attendees and they have been getting a lot of requests with it too. Their music thought process is quite the work of Ace Libre who writes most of the songs and have the band put in their inputs later on together with the music. Now they've got 11 original songs plus a bonus track to make you fall on your knees and ball on songs that make them all fall in love or just plain happy.

Make sure you check out their album in major record bars nationwide! This is all under Warner Music Philippines. Capisce?!

GRIMM TV Series Airs on JackTV

From the producers of Buffy the Vampire Slayer and Angel comes an awesome TV Series set to put you at the edge of your seats! I've been watching it these past few days but I'm so glad it'll also be in JACKTV and Chase!

Do you remember Little Red Riding Hood? How about Three Little Pigs? Well those small nursery rhymes and stories are actually TRUE. It ain't a fairy tale at all, it's true and they actually see them. This is the role of a GRIMM!

Make sure you follow Detective Nick Burkhardt's (David Giuntoli) adventures. It'll be the only thing you'll watch this 2012 I'm telling you! This airs every Friday @ 9 PM this April.