MOSSIMO is California Cool!

With it's roots from the East coast, Mossimo has transcended and finds itself combine with things associated with the US West Coast too - dubbed as one of the greatest American apparel companies. The marriage just spelled oozing sexiness and freedom to choose among Mossimo's different aesthetics and interpretations as compared with brands that are fashion forward in the local and international scene. After all, they are a brand that caters to cutting edge fashion and innovation. Have you visited their store today? If not you are missing a lot!

MOSSIMO is California Cool! - Easy and light materials using bright earthy colors is one standard that Mossimo is trying to follow today. The brand effortlessly is becoming hip, young and urban. They are also setting up a new store format with the "California cool" feel that personifies a street-beach lifestyle culture which those two coasts of the US actually imposes. The Mossimo branch in Trinoma Mall, Quezon City is already implementing this look since November 1 and the place just looks brighter and better. A representation of young and fresh store would end up accommodating a wider and younger age demographic.Ms. Magnolia David of Mossimo Philippines is so proud they were able to come up with this concept; and pretty soon other stores will follow suit.

Men and women need not to spend a lot of money just for urban fashion and they are gearing to make this a better deal by bringing choices to their 66 branches across Metro Manila. They will also be opening up more branches soon outside of the metro.

Having some natural elements such as wood and cold ones like metal, the store would ultimately make a better and brighter shopping experience. The clothes also exude this feeling of nostalgia, arts and craftsmanship so you know you are getting your money's worth. The clothes are impeccably made to be cool, colorful and stylish. I should know, I have several shirts, pants and accessories already part of my wardrobe and all are from Mossimo of course! With hand painted logos and a play on various industrial pieces it also gives the store a very calm and collected feel.

Soon these 80 to 150 sq m stores filled with apparel from young men and women will make a mark in the lovely paradise called the Philippines.Mossimo will dominate the urban fashion scene soon in Manila; then the nearby provinces. Mossimo is indeed California Cool and it will continue to be on this path from hereon. The brand will continue to evolve in the coming years and all you gotta do is sit back, relax and make your wardrobe better than the usual with Mossimo clothing. They've got specials this Christmas season you should definitely take advantage of. I saw some shirts and other garments on sale when I passed by this branch last week and I'm sure they still have it running. You should definitely drop by and get it!

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The H.U.B. : Holiday Urban Bazaar!

This is it! It's where the magic happens for Ballers, Urban Dwellers, Skaters, Dancers, Graffiti/Graphic Artists and Hiphop Enthusiats... THE H.U.B. holiday urban bazaar is happening on December 15, 2012 at the B Side - The Collective Courtyard located at Malugay Street in Makati City!

For those who love shoes, shirts, gears and accessories this is the best place to get those hard to find urban wear that so many people want this season! You better save up and get to these stores and stash up some great finds which would surely be the envy of your friends!

There will be lots of activities too like a 1 on 1 All-Styles Dance Battle, Game of S.K.A.T.E., a Basketball Shoot-out, Low Riders Exhibit by Pinas Low Ridaz and the Freedom Wall. Music will be provided by DJ SPNZ of Jeepney Music and performing artists ABRA, JOSEF AMARRA, RON HENLEY and PIKASO will be there too to provide the needed genius which you can only see on THE H.U.B. This could be the last hurrah for 2012 so do yourself a favor and drop by.

50 stores are lined up to make sure you have so many things to choose from which only this Holiday Urban Bazaar can get for you! So if you are up for early Christmas shopping or just got your bonuses then head on THE H.U.B. at  B-Side, The Collective Courtyard Malugay Street Makati. Stores open from 1PM-8PM. 

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/*images are not mine, all from The Hub Facebook Page

ADIDAS Laced Up Tour 2012 Event!

Of course I had to wear my Adidas!

Armed with my Star Wars edition Adidas I went to Time in Makati Avenue last week to get a feel of what's up with the urban scene once more. I gladly went in and saw a different crowd, which this time was almost all full blooded dancers. I wanted to join but I had to see this first, this is the Adidas Laced Up Event!

Awesome moves, bboy just came alive inside Time. The laced up event is a battle of 15 best dancers in the metro and sure enough we were treated to see some great men and women that just exude how it feels to wear Adidas. It first started with 5 competitors. Each round having to choose one person, then on the last one there will be three finalists.

TIME in Makati Avenue was quite nice. The guys probably had great after performing stunts one after another because this cozy venue was rocking with the best hits by world class DJ's that Adidas got for all of us who adore the lifestyle this brand brings.

Everyone brought their shoes along. There were different designs, colors and combinations that I haven't seen yet so it was a treat to see them there too.

And the ladies even got busier as the night progresses. They didn't really show care if the other competitors were guys. They are giving them a run for their money and title.

Hosts were awesome. They knew what we were up to. There were different artists doing different things. Hip hop, street, popping, crumping, I had my share of educating too because some of these guys were doing things that I haven't seen before being done by Filipino peeps. Although they came from the US, Japan or anywhere else in the world they were doing their routines this time as Filipinos and they are damn good at it. After they were divided to three groups of five and they chose 1 rep on each group, the three finalists were out and they definitely made remarkable achievements just by winning their group. Some of them were really good just in that phase.

And it wasn't easy because I saw some competitors were from Philippine All Stars. No joke!

Who won?

The finalists had only a few minutes rest but they gave out their all. It resulted to another round of dance because they couldn't decide who should win. Then after all the drama...

This guy got third place =)

This guy got second =)

This guy worked his butt off and yes he WON Adidas Laced Up! =)

Now that's what you get when you are "Laced Up!"... so now it's your turn to check out Adidas and Adidas Originals stores and do the same.

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Enjoy VIP PH x Samsung App Launch

This guy went to posh Greenbelt the other day to take the afternoon off and probably take a couple of minutes to breathe from the vicious corporate world. We were also there to attend a short luncheon slash event of something I used to see in restaurants. I envy people who were holding it and it's a good thing I now got one too! Have you heard of "ENJOY!"?

Well if you haven't then why not take a look at what you are missing! Yes you are definitely missing a LOT because if you've been under a rock, ENJOY VIP PH literally gives you the perks like no other establishments can!

Event was hosted by the gorgeous Julia Sniegowski in person. 

First time to see her and really pretty no?

The Philippines top VIP privilege program just wanted to take it a notch higher. Together with Samsung, the Samsung App store just became the birthplace of something special, something that should have been long here. Now, it's a reality!

You can now get ENJOY! from the Samsung App Store all for FREE!

Now, it's triple easy to get deals from your favorite stores, hotels and merchants just by carrying your ENJOY! Card and your Samsung Smartphone or tablet. You don't go through the hassle of online deal sites. Just tap a few things, show your card et voila! It's that easy! That means, buy one take one deals, huge discounts await those who use the ENJOY card. Who in the right mind would even say no to 300,000 Philippine Pesos worth of savings in almost 200++ top notch establishments nationwide! It also includes Cebu and Boracay would you believe?! =)

Good looking guys Alfonso Sy, Marketing Director of ENJOY Philippines and Coco Domingo the Product Marketing Head of Samsung Mobile Business even taught us a thing or two about how easy it is to use the app. 

Simply go to the Samsung Apps store and download the ENJOY VIP PH application. After installing, just launch the app and register as a new user.

Choose the type of store, choose from the partner establishments and click on discounts.

You can check the actual perks you can get on that partner establishment and with a simple tap on the USE IT button, just show the store your ENJOY VIP PH card and you instantly get it! There are lots of things to enjoy so do make sure you plan ahead that special date and awesome get together with family and friends with the ENJOY VIP PH card and Samsung exclusive application.

Best of all, the app is free!

Plus you can also put it on other Samsung handsets and tabs. Even the SIII!

Congratulations on a very successful launch. And a very long wait that was for this app. I'm sure you guys out there will be doubly happy to get more perks and bigger discounts to the best places the Philippines has to offer. How to get one? Just visit www.enjoythebest.ph or email them at customercare@enjoythebest.com.ph. Capisce?!

ENJOY! =)