GIORDANO, A Linen Story And Their First Local Endorser

Sunday, March 09, 2014



 Since 1981, Giordano has been able to establish its name in the fashion retail industry. Any Filipino would probably have one shirt, jeans, jacket or accessory in his/her lifetime. In the late 80's and 90's, Manila went all out crazy over colored shirts that it was almost normal to have that in different colors. Me included.



Giordano this year did something brave; they just announced that they will have their own local endorser. It happened to be someone everybody knows because of his hit series and undoubted popularity gained over the years. He might be 46 years old in real life but even the Vice President of Giordano Lloyd Lim said that it's not about the age, but how he carries himself, his style and demeanor. Their first ever local brand ambassador Richard Yap. Yes you heard that right. He is Richard Yap aka Papa Chen aka Sir Chief. He epitomizes Giordano's brand values and he's the perfect guy to represent the brand.


World without strangers is also their thrust this season. With 2006 stores all around the world, they are going to basically bridging the gap of age groups, ethnicity and style.

Not a stranger to us, Sir Chief himself is so confident that he's going to represent the brand very well since he's used the classic shirts even before. When asked, there was really no convincing anymore to get him as an endorser since he embodies what GIORDANO is as a brand. He represents any age group, and charms even the housewives at home with his style, that they didn't even want to change anything on his wardrobe.


Giordano also released their main campaign for this season. It's called A LINEN STORY. A Linen Story is comprised of three mini collections: Ethnic Beat which plays on Aztec symbols,  NATURE BURST which takes inspiration from nature, and SUMMER BLUES which concept comes from the beach. Giordano still aims to provide essential and timeless fashion for all; and to develop apparel for everyone regardless of your ethnicity, nationality or culture.
You'll see more of these pieces in stores soon.

I am so happy about this world class brand and how they have proven to be one of the greatest in the Philippine market. Just like you, I'll shop more!

COW

For more information about their stores:
Giordano Philippines
Giordano Philippines
Like them on Facebook


Visit their official website

http://www.giordano.com.ph

Strip Manila and Browhaus Launches Gift of the Tropics Coconut Wax


Went to 71 Gramercy a couple of nights ago to attend the Strip Manila and Browhaus event but didn't get to see the fashion show slated to happen that evening. Let's just say it was past 12 and the show didn't start yet, meaning it was MUCH fashionably late. Anyway, I got to see some celebrities who endorsed the new scent called COCONUT WAX (Gift of the Tropics!). I was like ah so that's why there were coconuts on the table centerpiece LOL.

Anyway, here are some people who graced the event that evening.


Fabio Ide and I think his girlfriend (this isn't Lia Andrea Ramos right?). Anyway, they were inseparable that evening.


Neil Arce and Bela Padilla was there. They were also in the looping Strip Manila and Browhaus ad that was playing that evening. 


Gretchen Fulido and her pretty friends enjoyed that evening.

Other celebrities were the guys from Boys Night Out, Antoinette Taus, Tom Taus, Team Kramer (without the kids of course!), Raymond Gutierrez and Jake Cuenca. I didn't get a photos of them since they were busy. For more photos of the event, please check out 71 Gramercy's Facebook page photo album here.

It's natural, the smell is great and it can get the job done. If you're still bushy down there ladies, go get stripped at Strip Manila. If you want to enjoy it with your man, they can also get a Boyzilian. All you need to do is ask.

Call the branch near you!

2F Serendra Bonifacio High St. Bonifacio Global City Taguig
Open on Sun-Thurs: 11AM to 9PM and Fri-Sat: 11AM to 10PM
Phone Number: +632 9010892
Mobile Number: +63 9178472112
Email them: strip.serendra@hareminc.com

4F Greenbelt 5 Phase 2 Legaspi Street, Ayala Center Makati
Store Hours: Sun-Thurs: 11AM to 9PM and Fri-Sat: 11AM to 10PM
Phone Number: +632 5013997
Or email them: strip.greenbelt5@hareminc.com

You may also email them directly at: customercare@hareminc.com

COW

For more information about their services:
strip manila
Strip Manila
Like them on Facebook


Visit their official website

http://www.strip-manila.com

Scribe Writing Essentials: Launches New Store in Shangrila Mall East Wing


I have been one of the less blessed people when it comes to handwriting. My professors would dare to even compare it to papers that have been scratched by chickens back in high school. It's my kryptonite and admittedly so I wasn't really good at it. When I attended an event in Shangrila Mall's East Wing, I guess I already considered to put up my arms and surrender because I was inspired by some of the work displayed during the Scribe launch. Scribe Writing Essentials is a specialty store dedicated to all things about crafty-artsy writing. If everyone was in old English costumes I could have sworn it would have looked like a medieval gathering. Let's take a look at what brands they have inside the store:


I remember taking a shot at this J. Herbin La Perle des Encres Fountain Pen Ink ages ago. My grandma was still alive then. They have 30 different colors and it's nice to see this available now in the Philippines. Ours was imported from the US I think when I saw this first.


They also have some well designed Daycraft Notebooks. They really have good ones for corporate, business or executive planners. Something high end/premium well fit for people who want it sleek and classic.


I love this feather pen that's for calligraphy and this Japanese brand Sailor which manufactures Fountain Pen Jentle Ink. I might not be a good in handwriting but this is a dream no?!


My pen of choice back in college is this CROSS pen. I had to be different because everybody else had a Parker Pen, I'm cool like that. I also marveled at this German branded pen Pelikan. The experts wanted that one, I must check that out why later. They apparently have repair centers for the Pelikan too, they must have a life expectancy of forever if that's the case.


All these great international brands will be available at the pen and ink meccas in 3rd Level Eastwood Mall, SM Aura Premier, SM Megamall's Fashion Hall, Glorietta 5 and at the new one, located at the Shangrila Mall Plaza's East Wing. Writing enthusiasts, artists, calligraphers and just anyone who loves writing should pay a visit. They have kept this art form still burning after all these years and they are growing!

I promise, I'll try to write again. :)
COW

For more information about their stores:
Scribe Writing Essentials
Scribe Writing Essentials
Like them on Facebook


Visit their official website

http://www.scribewritingessentials.com

Great New Features On Update: WeChat 5.2

As you may have figured out by now (through the constant updates on my site), I've been really busy these past few weeks. Not complaining though, because I really find fun in that. From international music festivals, restaurant reviews and new shopping destinations that I've been writing about, the new WeChat 5.2 update (available for Android and iOS) really made things easier to communicate with my friends even when I'm out of town. Plus, they revved up the the app's menu with new features so it'll be easier to organize, send messages and make your day a tad easy.

The Menu Bar


Simple, ergonomically made options on the menu makes WeChat 5.2 perfect for a person on the go. It was intended and designed to fit the habits of regular smartphone users. The white minimalistic interface makes WeChat 5.2 very clean looking. You basically have three working sections other than your own profile. There's CHATS which contains your message exchanges, DISCOVER which contains moments, your QR Code and a place to scan one, the Shake feature, people nearby and games. Then there's the part for CONTACTS where your friends/connections are listed. It's almost the same in Android.


The Friend Radar

I regularly cover events and business conferences. In a nutshell, I meet a lot of people. There's a new feature called Friend Radar on WeChat 5.2 which can identify users in your immediate vicinity. It'll also give you options to add individuals to your contacts with a single tap of their photo. I really felt like James Bond when it started to scan. It had that sonar like sound when it did that part.


Now, there's no more fuss of finding calling cards, or finding a pen or paper to give your numbers to them. Definitely NOT old school. The Friend Radar can be accessed by going to Contacts > Add Contacts then clicking on the option for Friend Radar. It's fast, efficient and free. Pretty soon, no tree would be cut down to produce your business cards. Paperless baby!

Real Time Location Sharing

When I was covering the an International Music Festival a few weeks ago in Pampanga, I had problems getting in touch with my friends because I had to go back and forth to the media tent to live blog. Aside from the fact that the place was huge, there were thousands of people who attended that event. WeChat 5.2 has Real Time Location Sharing making it possible to share locations through the app. You'll see where your friends are in no time!


It's got the other features you can also use while on a chat. My friends are really lazy sometimes that we often use the Walkie Talkie. It was all audio pretty much the whole time. Quite convenient.

The Group Chat Photo Album

If you're like me who often chats with friends (sometimes in secrecy LOL) we also have times where we have to share photos to remember some of the most incriminating events in our lives. One place to do that is the Group Chat Photo Album feature in WeChat 5.2!


Photos will be shared to everyone in the group chat - and organized automatically by date (good for OC's like me). It can be simply done by pressing the Photo Album Icon while you're there. It's like looking at those silly moments you had with them, then you just laugh about it afterwards. Memories will definitely come crashing back to you, it's that neat!

The Universal Search


Now I know there are certain people here who are engaged in multiple groups and chat sessions with their friends. Sometimes the CHATS section of the app usually gets filled up with a multitude of saved special messages, important dates or names you don't want to clean up. There's now a way to search for it on the app. Just type in the name of the contact and it'll pop up there as a search result. You can always start where you left off, no need to remind you of what you last talked about.

The Customization of the Contact List

Since I've already been dipping my hand going to huge events and conferences, it would be normal for my contacts to swell in no time. A little convenience would be that WeChat 5.2 can now let me add photos, home/business addresses and important items to my friends profiles. If you are like me who always have friends of the same name, you can now edit and personalize your contacts. It'll be up to you on how you would be able to identify/tell them apart. That's a level up their alley, which I'd be glad to say "thank you" for!


Aside from these great features, they've enhanced some of the app's original functions. You can expect more animated stickers on the Sticker Shop to make your WeChat 5.2 capture your exact mood at any given time of the day. You will also get Group Chat Mention Notifications when your name gets said on a Group Chat. They have also improved and boosted the quality for Video and Audio Chats, so our Walkie Talkie talks would be clearer and better! (now that's great news!). They have also added LinkedIn on WeChat and that will get your professional circle get even a lot bigger! WeChat 5.2's improvements and new features would make your dull day a brighter one from any standard. 

Download the app and experience the new features that will make you love WeChat all over again. If you don't have it on your phone, find out why over 300 million users signed up for WeChat. It's the hottest new chat platform for Apple, Android, Windows Phone, BlackBerry and Nokia Symbian smart phones.

Add @kumagcow (my WeChat ID) and don't forget to say hi! Let's connect!
COW

For more information about their app:
WechatPH
WechatPH
Like them on Facebook


Visit their official website

http://www.wechat.com