Birch Tree Fortified and DECS Launches "Me and My Milk"

Birch Tree has been the go to brand of milk by Filipinos for ages and in simple ceremonies at the Department of Education in Meralco Avenue, Pasig City they just launched "Me and My Milk" which is an advocacy program of their brand Birch Tree Fortified. Their aim is to improve nutrition not just at home, their schools, but the whole community.

Witnessing this occasion was the star of hit afternoon TV show Be Careful With My Heart, the one and only Richard Yap together with child star Mutya Orquia. 

Melinda Legaspi, CEO of Merylindbert International says "This is another milestone, you are all witnesses to this great partnership. We have passion for education and yearning for knowledge, there are a lot of people who worked hard for this advocacy and we thank you for that. Delegates from Laguna, Bataan, Bulacan, Batangas and other places are here, we humbly welcome you." 

Erwin Africa GM of Snow Mountain Dairy Corporation adds "Education is not just feeding minds, but also feeding a strong healthy body. Milk is for the young, and young at heart, its good for everyone but in the Philippines we fortunately are under the daily consumption of milk compared with our Asian neighbors. We will have this educational program to encourage children to eat healthy so they get the right nutrition. Initially it will be in Luzon, and will involve the parents and community too. Some students will be given milk to start a great milk drinking habit."

Senior Product Manager of Birch Tree Fortified Lea Macalincag introduced their new brand ambassadors Richard and Mutya, proudly even singing a jingle and another song for the delighted crowd.

Undersecretary Dina Ocampo of the Department of Education thanked everyone who has been part of the program and wished them all success. It's something definitely worthy to celebrate about since this will benefit thousands of children all over the country. It's a step to the right direction and it doesn't stop there. You can do it too right in the comfort of your homes since Birch Tree Fortified is available in leading drug stores, supermarts and groceries. You just have to drink milk, especially if you lost the habit. 

Ciao!

KUMAGCOW

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Philips x Nancy Lumen's Cookbook Launch

We had a very wonderful time at Epicurious at Shangrila Mall in Edsa during the launch of renowned food writer and critic Ms. Nancy Lumen's cookbook called "Healthy Choices, Delicious Results: Easy Recipes". She partnered with international brand Philips so they could make quick, easy to prepare meals that are both delicious and healthy using state of the art Philips Kitchen Appliances. Now we know how dependable these devices are and they've been used widely in the US and other countries. The trusted brand gets on the plate and even improved the models of their products as compared with the ones they released in the past since the trend most often than not has verged into digital.

 

Exhibit A: Look at the Philips Air Fryer. This thing just dished out some of the crispiest, mouthwatering pork Lechon Kawali we have ever tasted. Thing is, they even made it healthier by using this device instead of deep frying the meat together with potato slices that turned into fries. We couldn't believe the flavorful pork cutlet turned into something like it by leaving it there seasoned well and out in just a few minutes. It's juicy, flavorful, not too salty, just right. I bet it's about 80 percent less fat we'll get with the fries too. Now if only people start using air fryers like these instead of lard or oil for pork or roasted chicken, we'd end up with really good food and stay healthy at the same time.

Crispy Air Fried Lechon Kawali anyone?

Ms. Nancy Lumen even showed us how Philips even made their air fryer even more awesome by having more detachable parts and a stainless top so you can never have one of those episodes where oil splatter is much of a problem, or perhaps cleaning it per ce. The first version only had a knob with it and this newer one has digital buttons on it that you can press either to cook at a preferred rate or have modes already exist for some of the more common dishes. Philips is definitely thinking of you... your comfort as consumers.

  

Well they didn't stop there. Philips also whipped up really good cucumber lemonade using their rockin and efficient juicer that not only gets the job done, it also takes your healthy food choices a step further. All the vegetables and ingredients they sliced up, they just inserted it into the product and poof! You've got healthy and flavorful drinks now! They also got first timers the chance to cook using the Philips digital pressure cooker. We all know some cuts of meats are pretty hard to cook and would require a LOT of time to soften by boiling. With the help of the digital pressure cooker, you don't have to second guess taking the cap off on the pot since everything's designed to work with time, plus the vents that are easy to manage when you need it, when you want it.  

Blitz mushrooms, add cream, water and butter for a hearty soup. Juice up lime/lemon, pass cucumbers on juicer and you'll have refreshing drinks for the whole family!

If you've got meat softened, take pasta, veggies and make a lot of parmesan cheese to make good bowl of ribbonettes. It's going to be good to get the kids to eat veggies too.

Philips Food Processor

Philips Food Processor Attachments

Cooking using the Philips Electric Pressure Cooker

There are more things, more possibilities that you can do when you own a Philips Kitchen appliance. Their brand actually doesn't really just develop and innovate products, they see to it that the feelings involved making that cup of coffee in the morning, that hearty meaty meal for lunch and those naturally sweet juiced veggies the whole day be felt, be thought of when you use each of these kitchen appliances. They call it "meaningful human experience" and not just designing just for design's sake. For them, it's those important human moments that matters most. 

This new cookbook entitled Healthy Choices Delicious Results: Easy Recipes by Nancy Lumen will be given away as a free gift for customers who purchase Php 5,000 worth of Philips Home Living products starting this coming August. You may refer to information indicated on the official www.philips.com.ph website or the Philips Home Living Philippines Facebook Fan Page. They're also visiting some condominiums soon with news of trade ins for these gorgeous air fryers, you can get as much as 40% discount on some of them too so please make sure you've liked their Facebook page. Thank you so much to Philips, Ms. Nancy Lumen and the good people who put up this event, I really had fun!

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Erik Santos and Angeline Quinto at the Araneta Coliseum

Sitting like Kings and Queens during the press conference of their long awaited concert entitled "Erik Santos and Angeline Quinto at the Araneta Coliseum", we were so delighted to hear the King and Queen of Theme Songs dish out their personal duet version of "This I Promise You" which was originally sung by NSync. According to Erik, the song epitomizes their relationship right now and if ever they had a proper theme song of their own, this would be it. Apart from their relationship, you're going to see a different set of songs to be sung in the concert that are personally picked by Erik and Angeline since the events conception, as they've talked about it during the past few years they've worked together. What's exciting is, they're utter yearning to do all of the songs they've dreamed of and doing it all in one event, in one place. I could see their eyes beaming of excitement when they mentioned some of them during that time and just imagine when they do these songs with extreme gusto because it'll be their rules, their show.

When asked about the lip sync issue, they both agreed that it would be great if singers of top caliber were given more breaks than the usual although they don't discount the more popular ones just like anybody else can do their own music and if that's what the public wants, that's what they'll get. Erik says practicality wise, Producers would want something good that will also earn so they can get their money back or earn off from it, that's what they do. Erik definitely has a point in that department. They also mentioned Ms. Lea Salonga's case where she did do it in an international awards ceremony when she couldn't do it live and had to still be there under those circumstances. 

They obviously look good together and when I asked about why they're not calling it official, Erik told us that what they have is already pretty special. They're always there for each other and they know what their relationship is right now but they don't want to put labels on it. They are taking their time and want to still be with each other without any pressure from anybody else or perhaps if they are together, they don't want other people to tear them apart in public. Erik says "If we'll be together, we would be glad for everyone to know but for now, she's special for me and I know that I am for her, that's a promise we'd keep for each other." Angeline on the other hand says "Erik is the guy who's going to be there for me when I need him. He's the one who I go to when I need help and even though I don't ask for it, he does it like he knows I need it."

Their concert "Erik Santos and Angeline Quinto at the Araneta Coliseum" will happen on August 15, 2015 at 8PM. Special guests will be Martin Nievera, Ms. Regine Velasquez. Musical Direction will be done by Homer Flores and the show will be directed by Johnny Manahan. For tickets please call 9115555 or visit Ticketnet.com.ph now!

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World Class Marikina Made Shoes Now Available at MarikinaShoes.theshop.ph

TheShop.ph team showing the ropes on how to navigate at the new MarikinaShoes.theshop.ph website.

We've marveled at the craftsmanship of the people of Marikina. As a shoeholic, I've seen countless foot wear made by local craftsmen in the city and yes, they're probably some of the best in the world. The generations of families that are all based here perhaps made Marikina the shoe capital of the Philippines and with fervor, they're going to be dipping their hands into something new. Specifically, it's e-commerce and what countless possibilities it could provide to not just business owners, but to craftsmen and their families. They're going to improve lives and communities, how you say? It's with the help of LBC Express Inc.’s TheShop.ph.

Mayor Del De Guzman and the LBC The Shop's Team

Mayor Del De Guzman and Marikina based MASIDO Shoe Manufacturers

LBC Express Inc.’s TheShop.ph partnered with MASIDO or Marikina Shoe Industry Development Office and the local government of Marikina City to launch the newest online shop MarikinaShoes.theshop.ph. Now, you'll be able to see 8 real deal Marikina based manufacturers here and it's all because they want the local shoe industry to flourish in the next few years. Getting the word out and maintain it in cyberspace would get exposure to a larger audience, an international one, isn't that a great idea?

MASIDO Technical Consultant Noel Box, Marikina City Councilor and Marikina Shoe Industry Development (MASID) Council Vice Chairman Mario de Leon and Marikina City Mayor and MASID Council Chairman Del de Guzman.

Mayor Del Deguzman and Marikina City Councilor Mario de Leon says "We are thankful for this collaboration with TheShop.ph by LBC. Through them, not only we will be reintroduced internationally, but this will also help our industry. We will be with you every step of the way in moving your products forward. We are not just going to deliver shoes, but also smiles to your customers doorsteps." He also assures their partner manufacturers that they will be with them in this journey, that's something really reassuring.

Looks like these international quality shoes are now heading their way to Asian homes, soon the world. I've seen several to my liking which includes the ones made of genuine buffalo and cow leather, the classic Spanish era looking ones and some boots. This will probably grow in the coming months and years, plus with the world class facilities that LBC has to deliver these all in your homes, there's great promise that you're not only going to get great shoes but help Marikina go out there and be the shoe capital of the world!

Congratulations to all the manufacturer partners of http://marikinashoes.theshop.ph! I can't wait to see those shoes on my doorstep soon!

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