I've been hearing raves about PABLO since last year when the name kept on being mentioned by bloggers from the Asian region. I've discovered to eat cheese tarts from a different brand last year and found it absolutely unbelievable. For cheese lovers like me, the mix of sweet, salty and the crunchy crust was just an ingenious way of enjoying lovely food in different forms. It was heavenly, like you want to close your eyes and let those small bites permeate on your tongue a little much longer as you internally try and smell it from the inside. PABLO is Cheese Tart Specialty store from Japan. Founded in 2011, it started as a section of an open concept kitchen from Patisserie Brothers (2008) that grew quickly with the help of their creativity plus their premier product the cheese tart.
Masamitsu Sakimoto, Founder and CEO of PABLO |
Founder and CEO Masamitsu Sakimoto flew all the way from Japan for the momentous event. This is as he says; a chance for Filipinos to experience their new store concept to let them see freshly baked products whilst the process is happening right before their eyes.
Obviously PABLO came from the name of Pablo Picasso. They did this to coincide with their goal of making sure their audience (YOU) would feel the element of surprise and excitement through these lovely cheese tarts. This is the authentic PABLO experience and they want to make sure that what they're having in Japan would be the same thing you'll love in Manila or any place in the world. I gladly had my first taste of the mini versions of the famous cheese tarts. They call these the PABLO Mini Chocolate, the PABLO Mini Plain and the PABLO Mini Matcha.
Aside from these awesome goodies, they've got Mille-Feuille (a variety of them), Sabrel (cookies), plus really good coffee inside the store. I'd still suggest you take em home instead of staying in the cheesecake looking store as it gets pretty packed from noon til night.
Don't take my word for it. Visit the store today or if you are willing to wait, they're planning to open some MORE stores in a couple of months. PABLO in the Philippines is managed and brought here by Suyen Corporation, the same people who owns Bench, other brands and specialty restaurants in the country. You'll love em cheesecakes here for sure!
For more information about their products:
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https://www.facebook.com/PabloCheesetartPhilippines
Visit their official website
https://www.facebook.com/PabloCheesetartPhilippines