AXE Launches Ice Chill

This evening was fun as people from AXE launched the all new AXE Ice Chill. They showed a video or two of situations why it’s actually hotter when you’re chill, and I think it is a good thing. 

Bong Cruz the brand manager for AXE says “Less is more, go to her, ask her out if you like her. As simple as you can, don’t go become too strong because it should be easy. Whether you’re chill or hot, always remember, you’re hotter when you chill with the new AXE Ice Chill. Be your most authentic self and keep your composure.” 

We played several games on the pool table, also the air hockey machine, when you’re already hot, just spray this on and you’ll get 11 degrees lower on your skin temperature, now that’s something I’d like in the HOT tropical Philippines. It’s a lot musky, a bit of leather, very manly too. If you dig that, go grab a small or big AXE Ice Chill bottle, you’re hotter when you’re chill. 

Manila's Best: Lydia's Lechon Celebrates 55 Years with New Look!

This epic pig was always in my dreams...

They played the commercial in the longest running afternoon show in the Philippines "Eat Bulaga" and just about every big celebration calls for the juicy, tasty Lechon we all love, we always had seconds of it... Like always!

Lydia's Lechon has always been there, always at the top, and as they celebrate their 55th year in the country, they're not going to let their guard down against tough competition. This is why they're slowly sprucing up their stores in the metro and other places in the country. They needed to cater to a eager, Lechon hungry, younger crowd... So take a look at their new store today!

Bright, colorful photos that could make you even more hungry, they all changed the usual mom and pop look and given this a fresher, more instagrammable look in every corner. I like where they're heading and from the looks of it, they're adding more items on the menu. Your classics leveled up, megathrusters are go! 

Lechon Paksiw, Lechon Sisig, Kare Kare, Lechon Dinuguan now comes in Rice Bowls. So good, so affordable.

We loved the Lechon Sisig so much we had to get a fresh one on a sizzling plate. Yum!

How can you not love yourself, you must try the skin, a few chunks of smoky meat, still hot from the pit.

If you're not fond of the usual whole lechon, they innovated the look and packaging with this boxed Lechon Bilao! Mmmm....

The next time you celebrate, make it happen at a Lydia's Lechon near you. Thank you to Aling Lydia herself who personally appeared during this fun meet!

Lydia's Lechon has delivery service via your favorite food apps. If you want to see the store we visited, this is the one in Marcos Highway right before Antipolo. They also have a site LydiasLechon.ph and an FB page so you get updates on their promos.

Congratulations on your 55th Lydia's Lechon!

How Do You Take Care of Your Clothes?

It’s such a colorful afternoon with the peeps from Unilever makes of Comfort detergent and Comfort Fabric Softeners. I love their setup where we were given pretty strong magnifying gadgets so we could take photos of fabrics with these wonderful models!

Marianne Tan the brand manager for Comfort says “We in Unilever know you love clothes and if you wash them, some get weathered, but how can you love your clothes to the last thread? You have to use COMFORT Care Detergent. It’s in powder and liquid form and in variants Glamour care and Fashion Care. Eliminate the signs of Clothes Aging with the new Anti Aging Technology in detergents. Love, wear, wash and repeat.”

Amor Prieto the Manager of their R&D says “It takes 5 washes to see signs of aging, the need for clothes to look NEW longer is in demand and we have a new range of products to fight the signs of aging. As we wear and wash them, it contributes to that. The use of bleach even makes the fabric weaker. Harsh detergents get the colors faded, even friction contributes to it. It can ruin your look, but these new fabric care detergents have enzymes that snip bobbling off so your clothes still look new. It prevents yellowing, shape loss, and our new fabric conditioner has Triple Care Technology which protects your clothes from friction and heat. It even protects prints, this is why Comfort make the clothes you love be new for longer.”

Rajo Laurel says “Fabric care is important even after designs, materials are delicate to wash and in investments like designer made clothes, you need to maintain it’s usage even after a while.”

Daryl Chang “Before I buy anything I think of how many times I use it and not just me, but a lot of people spend on clothes. A year or more, you have to get your investment out of it. When you shop you have to be wise, not unlike when I was younger when I didn’t think about sustainability.”

I was a clear case of clothes aging LOL

Apples Aberin says “It is important for me to take care of my clothes, I like dressing up but do repeat my stuff so I take care of them so they last longer, it’s a way of self expression, not to try show aging in your clothes. I love Comfort the most!”

Now how about you? How do you take care of your clothes?

Sunshine, Raymond and Enzo in MALAMAYA

I too was a little dumbfounded about the word MALAMAYA. I didn’t know it wast the tagalog term for the color Ash, all along I thought it was just “abo” but that’s just me lol. Anyway, we sat down with the cast and people behind the movie Malamaya earlier at Annabels Restaurant in Morato so we could get some gist about this Cinemalaya entry.

(L-R): Co-producer/Spears Films President Albert Almendralejo, Director Leilani Chavez, Raymond Bagatsing, Sunshine Cruz, Enzo Pineda, Director Danica Sta. Lucia and producer/ALV Films President Arnold Vegafria (photo courtesy of Rain "The Ranter" de Ocampo)

The film stars Sunshine Cruz, Enzo Pineda, Raymond Bagatsing, Bernadette Allyson and Ms. Gloria Sevilla. This is directed by two women Danica Sta. Lucia and Leilani Chavez. It’s about the gray areas of a relationship, talks about commitment, artistry, dominance, and just about all those small things conservative people don’t want to talk about. A tough stance yeah, but Sunshine trusts the directors much she gave them lee way to do things and execute this, including love scenes which she tells she knows she’s being taken cared of.

Raymond Bagatsing accepted this role as it is different, a potter which he likens to Patrick Swayze and he’s excited about the treatment. He says ”He is my inspiration, and I can’t wait for people to see how much time we’ve painstakingly given its treatment, you’ll see that all here.“

This film is produced by Spears Films, ALV Films and Cine Likha. Malamaya is an entry for the 15th Cinemalaya Philippine Independent Film Festival slated August 2 to 13 in CCP Theater and selected movie houses nationwide. They will also have a theatrical run on August 14 so watch out for that!