Here is first hand information about Smart's Hyun Bin campaign talked about a few minutes ago with Smart's executives. We had an announcement livestream just for the media.
Mr. Al Panlilio says "The new tagline #SimpleSmartAko is their promise to have technology available for every Filipino. To keep customers lives as simple as possible. During this time, we saw an opportunity and it allowed us to see the possibilities. We were fortunate we did it on the 12th. It happened on a zoom meeting. We talked to him. He was nice and very down to earth, we thanked him for endorsing the product. He learned tagalog, it was fun for the people there on the ground.
Ms. Jane Basas added "We asked ourselves "What is Smart in the lives of our clients?" Making it simple for our customers, we realized we are important for peoples lives. The GigaLife, expand our offers and digital services while keeping it as simple as possible. Entertainment, KDrama. We knew there was a huge following, I was a fan. A lot of us were, it would have been crazy for us not to do it. The feedback has been quite phenomenal. It is a one year engagement, he will be with is for the next few months. He will be making our customers happy during trying times. I planned to do this and physically tried to be there, but this hit us too. We just had to get it done and we did it all online with his management and crew."
Lloyd Manaloto who leads marketing says "We talked to the team in the other country. It was simple and easy, we monitored it remotely and did it in a tight deadline. They didn’t have a fuzz, very professional, all in one day, imagine doing that complex ad in that timeframe. His team and Hyun Bin were all so nice!"
Mon Isberto says “I have been hounded by people when he is coming to the Philippines, it is not definite because of the situation but it is definitely coming. I will be hiding when it happens. We will certainly announce it.”
New Giga Promos
They are lining up a few more promos in the next few weeks. GigaVideo, you can watch movies and subscribe to Viu. Still, customer centric, use it to serve their passion and it will be their driver to move forward. The PLDT group is talking to partners like Microsoft, enterprise, all mobile wireless solutions to create ecosystems for students and teachers under the new normal for e-learning. To find ways to make it easier. Smart recognize how to provide them support and connectivity to make it easier for everyone. They are also working with DepEd with schools in the next few months, to build with private sectors and the government to make it happen. To empower educators. They knew Bench was also getting his services, they got lucky too with the timing.
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| Hyun Bin merchandise will be soon available with Smart! |
They also are currently investigating the leaks online. Captain Ri according to them will just be the start, they said he will be lonely if he will be the only one so some Korean stars might appear soon. They are finalizing plans of doing Hyun Bin Merchandise so you can bring him home if you apply new subscriptions and do business with Smart Business centers. The campaign should have been started in June but things happened so they got to release early. He is so excited to come and wants to be here once flight restrictions are lifted. They see passions of customers and might have plans designed specifically for watching videos soon other than GigaVideo.
Hyun Bin was simple, he wanted to do a practice run. It was a breeze doing voice over requests, some of his jackets, all signed, they might give that away soon for fans.
So stay tuned for more!
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