Vice Ganda, Jessica Soho, BDO, AIA Get Reader's Digest Most Trusted Brand Awards 2022

Reader’s Digest is celebrating their 100th year. It’s one of the world’s most read magazines based in the US. Just like you, they value honor and integrity which is why they are holding this years Reader’s Digest Trusted Brand Awards.

The much awaited yearly event recognizing the best of the best in products and industries done by Reader’s Digest fans and readers just happened this weekend, and yes the results are finally out! I couldn’t agree more about who and what brands got into the list. And for sure, you know a lot from this list who’s ultimately - trusted by Filipinos.

The Personalities that Filipinos Trust the Most are:

Most Trusted Radio Presenter
Mike Enriquez
Most Trusted TV News Presenter
Jessica Soho
Most Trusted Entertainment/Variety Presenter
Vice Ganda
Most Trusted Sportsperson
Senator Manny Pacquiao

Reader’s Digest Platinum Awards are given to brands that are exceptional. Some of the brands in this category have won several times in the past, and yes, Filipinos still love them!

Banks: BDO (Banco de Oro Unibank Inc.)
Broadband/Fiber Internet Services: PLDT Home Fibr
Credit Card Issuing Banks: BDO (Banco de Oro Unibank Inc.)
Life Insurance: Sun Life
Mattress: Uratex
Optical Shops /Stores: Executive Optical
Pen: Pilot
Pharmacies/Drug Stores: Mercury Drug
TV Network: GMA

Then they proceeded giving the Reader's Digest Gold Awards. These go to outstanding brands who's done remarkable products and services according to consumers.

Air Conditioner: Carrier
Air Conditioner: Condura
Air Freight/Courier Service: J&T Express
Air Purifier: Sharp
Baby Store: Mothercare
Consumer Loan: BDO (Banco de Oro Unibank Inc.)
Cooking Oil: Baguio Oil
Face Mask: CopperMask
Face Mask: Indoplas
Investment Fund Company: AIA
Investment Fund Company: BDO (Banco de Oro Unibank Inc.)
Life Insurance: AIA
Life Insurance: Manulife
Milk Tea Shop: Macao Imperial Tea
Optical shop/store: Ideal Vision Center
Personal Computer: Acer
Plasticware: Orocan
TV Network: ABS-CBN
Washing Machine: Sharp
Washing Machine: Whirlpool

Here's an interview we did with Sheron White, Group Advertising and Retail Director for Asia Pacific and Maricarl Garcia the Advertising Sales Director of Reader's Digest Philippines. Certainly, these brands will enjoy the awards they received today and wear it proud on their packages. Congratulations to the winners and I hope they carry these badges and trophies proud after being recognized as the best in the industry.

*Raises glass* Cheers!

Maja Salvador, Your "Majestic Superstar"

Now dubbed as the Majestic Superstar, Ms. Maja Salvador has indeed earned this title. After years of successfully doing shows and several drama series, we got to see her in the flesh a couple days ago in TV5 studios/Launchpad in Mandaluyong City. This year has been a very fruitful year for her because apart from her highly successful show Niña Niño (who’s still raking in high ratings and awards), she was able to put up her talent management company who now is trusted by artists with the likes of John Lloyd Cruz, several singers, and even social media influencers. This time, Cignal and her management team are celebrating their renewal of ties as Maja will be continuing her projects with the network and signed it in simple ceremonies a few days ago.

As you know, her shows are doing well in TV5 and Cignal’s platforms, all of which has been trusted by producers, advertisers alike. Maja also recently won the Best Actress Award in a Drama at the Asian Academy Creative Awards (her second one) and production for another series and a sitcom will be done this year. During the press conference, they also told us that Niña Niño is now going to be shown in Netflix and hopefully have more of their programs in the platform soon. She’s extremely happy about how things seem to have fallen into place including a relationship that has had a second wind with hottie businessman and Crown Artist Management Chief Executive Officer Rambo Ortega who was also there to support her.

CIGNAL and TV5 head honcho Robert Galang also was excited about their plans as they have more in store for the public this 4th quarter and early next year. They were very careful not spoiling things because as they say, this is just the start of Maja’s projects in the network. Here’s our video coverage of the event a few days ago:

 

 

 

Here's how Maja manages her time

 

 

Here's Maja signing her renewal with TV5 and CIGNAL

Maja deserves the accolades, the success and the title of Majestic Superstar. Congratulations Maja! Here’s to more of these fruitful projects with Cignal and TV5!

Brace for A Different Morning Show: Ethel Booba and K Brosas for LAKWATSIKA

Looks like the morning show time slot is going in for a big surprise as Cignal Entertainment and Red Crane Studios launch this one of a kind program called LAKWATSIKA. This is going to be hosted by funny comediennes and talented singers Ethel Booba and K Brosas.

Just hearing their names tell me this is going to be a heck of an adventure, and that's not just the premise of the show because unlike any other morning shows, this includes traveling, funny antics that happens without scripts and talking to people, just like you and me.

In their first episode, they have traveled to Cauayan in Masbate. With picturesque shorelines, flora and fauna, they found a new destination for local and international tourists... places that are seldom visited and are just waiting to be discovered (of which this is what they're planning to do in the next ones). This is the same reason why they partnered with the Department of Tourism so they can take you to see places, every small city, town, a roadside stop as they promise it will be a little unplanned in each episode.

Not only  that, they'll be tasting the exotic and unique dishes... tell the story of the people they visit which is going to be very exciting to see on television. After a tiring talk and travel, they're also going to undergo several challenges in a day just to make sure they're on top of their toes, plus they'll be giving time to get to know townsfolk, which Ethel and K told us was so touching because they've never felt so welcome til they experienced it first hand in Masbate.

They also have digital hosts Queenay and Marimar Tua who will tell the stories for the digital audience because this will also be shown in TV5 and Cignal's platforms as well.

Here's our video coverage of the presscon, so please, enjoy!

 

 I love how K Brosas commented about their friendship, she didn't sugarcoat anything and told us while they were not that close (while still friends), they're getting to know more about each other now especially because they bond over parenting (Ethel gave birth recently and they talk about kids now). If you're up to it, go watch the show on April 18 at 11am. This will be shown everyday so you've got lots of time to watch it. This will surely be fun!

 

MNL48 Launches New Single "No Way Man"

Your fun and bubbly MNL48 just got us all so excited about their new single called "No Way Man" which was launched today April 6th, in simple ceremonies during our mediacon. Present were center girl Abby, Sheki, Jamie, Ruth, Ella, Jan, Andi, Jem, Yzabel, Princess, Lara, Coleen, Rianna, Lyza, Dana, and Dian who were all game to answer our toughest questions.

 

Their single is out now on digital streaming platforms like Spotify, Deezer, Apple Music and wherever available outside the Philippines. MNL48 fans should be happy, they're very candid in this video... I kinda like their personality, it felt like we were just among young friends today. Congrats MNL48!