Rising by Lifting Others: Pareto Consulting

Just met the wonderful women behind digital marketing and growth firm called Pareto Consulting. Countless businesses in the US and elsewhere in the world are in need of talented individuals like them who provide unique ideas, of something different on the table, with gusto to reach one's company goals. The league of extraordinary women is headed by Bianca Laxamana Ulan, a young lass who's life continue to inspire others.

The business started when a client of hers availed market research and digital marketing services. She did remarkable work and got recommended to other startups and corporations that continuously grew her clientele over the years. She wanted a breed of individuals that have the same culture, and knack for little details. So she sought her team now as tasks come in from different multinational companies and startups. Albeit an accidental business, she believes her years of experience in the industry and Mom's guidance prepared her for what made Pareto Consulting is today.

Bianca says "I think I've been hyped today. They (her peers) are my pillars, they are very important for me. Pareto is an accidental business. I built this with Kaye in the beginning and grew it from scratch. It's been built over time and I just got referred to a lot of people. We cater to companies who need market research, ads, we do that the whole week. We also empower people in our organization. Resiliency and mental fortitude should be something that any successful business person should have. Things can break you especially during these times. You also have to influence your team, without them, you won't be able to do things and inspire them. We do market research and digital marketing, you have to make sure you are picking the right team member as you grow your business." 

She adds "You do usual HR stuff, but what I always look for is their enthusiasm to learn, we have the same values in servicing our clients. As much as possible I have to spot that, and also talent that I can compensate fairly, give them work life balance, and a no OT rule in our company. We are an all female team, the reason is because we are for women empowerment. I know there's a lot of stigma with women as employees, but I prioritize and see they are organized, the type that would be inspired too by women entrepreneur. We offer end to end solutions, if you're a startup and just starting, we offer marketing, branding and execution. It's also low cost, both locally and abroad. I was inspired by my Mom, at work, she's really good at it. She has a strong character, she was able to lead people and I'm very proud of her. Kay and I were college org mates, we made things happen and even then we were very active in organizations and I've been part of a startup and experienced a flat organization. We correct each other and learned modern management early on. I want to be an educator, and I've been doing that in CIIT today. I started when I was 22, I was only a freelancer and did really good work with clients and I got referrals here and there. That's how I started. The only hurdles I encounter now is taxation, and I had to study about it especially in BIR briefings. That's second to hiring talent. The silver lining is coming to realize that I could do it. I had to really work hard, some people would often say I'm too young to grow businesses. When we have the results to show, it's a new perspective and approach. My team is young too and only comprise of Gen Z's and Millenials."

Maxene Malvar the Project Manager of Pareto Consulting says "I do quality assurance, copywriting, proof reading and market research. I also coordinate graphic design, nice to meet you today. I was still a student and applied for the position on whim, when I came to the company and started right away, there were a lot of doubts at first. Bianca was the first to believe in my capability, it was humbling to hear that from her."

Kay Ocampo Senior Partner in Creative Marketing "I design, spearhead ad campaigns, make sure everything we do is aligned to our clients marketing goals. Especially here in Pareto, we're not over worked so I do a lot of things on our free time. We call each other friends, it's why she convinced me to build Pareto Consulting. I resigned from my corporate job to do this, I came here to do this with her. All our efforts have been well worth it."

With their affordable rates, collaborative culture in the work place, plus expertise in providing marketing and digital services, they can help new businesses flourish during these tough times. Their mantra to lift others in order to rise with you is ingenious and admirable. If you would like to seek their help, get in touch through their social channels @ParetoPH on FB and IG, their LinkedIN account at https://ph.linkedin.com/company/pareto-consulting-ph or their official website https://paretoconsulting.xyz/. 

 

They're ready to help you start, launch and grow your business with you.

Neophyte Congressman Juan Carlos "Arjo" Atayde Files 6 Bills at Terms Start

Our good looking boy Arjo Atayde is now officially Quezon City's 1st District Congressman as he took his oath at the EVM Convention Center at Central in Quezon City. During this momentous event, he was with fellow congressmen, respective city councilors, Vice Mayor Gian Sotto and lovely Mayor Joy Belmonte. The inauguration was officiated by Chief Justice Alexander Gesmundo and was witnessed by Arjo's proud father Art Atayde and gorgeous actress Ria Atayde (Arjo's sister). Ria also took Bible Bearer responsibilities for the occasion.

Arjo has garnered over 112,457 votes in Quezon City's 1st District, an overwhelming win that composed almost 67% of total votes from his constituents. Congressman Arjo also has hit the ground running (and working) as he also filed several bills he always talked about even before the campaign trail.

For starters is HB 457 that aims to declare Quezon City asn the Film and TV Arts capital of the country, HB 458 which aims to upgrade existing QC Gen Hospital into a Medical Center, HB 459 which is a bill about occupational safety for artists and workers in the movie and TV sector, HB 460 that is a bill that prohibits discrimination against genders, expressions, and its penalties (SOGIE), HB 461 which is the magna carta for Barangay Health workers, and lastly the HB 462 with the aim of putting up the Philippine Virology Science and Technology Institute and appropriate funding for it.

Hopefully, these would all be met, amended, voted on and passed in the congress. He's most probably planing on delivering this fast, and put those which he plans to prioritize this term done not just for his constituents, but the Filipino people. He also met recently with Mayor Joy Belmonte to align with her programs, I bet that's a pretty good start.

Congratulations Congressman Juan Carlos "Arjo" Atayde! I wonder how this will affect his acting projects and international career, but more excited about how his public service pan out in the next few years.

SB19 at the ACER x ADIDAS #BringTheAGame PEP Rally

 

It looks like school season is back and with that, we've got to have inspiration to make the youth study further, so the good looking guys of SB19 obliged and made the afternoon extra fun as Acer Philippines and Adidas partner up to bring the A game this season. Think of this as a treat to the hundreds/thousands of A'Tins that weren't able to go to the Mall of Asia central atrium. Happy? Haha!

CALISTA, G22, Dione, Press Hit Play, VXON, 1ST.ONE and KAIA Partners Up with KUMU

I'm starting to think that I've become a PPOP fan boy as the Philippines continue to showcase some of the most talented groups in the country. Recently, I was invited to a KUMU event as they got my personal favorite girls Calista, and groups G22, Dione, Press Hit Play, VXON, 1ST.ONE and KAIA.

Calista's Anne, Olive, Dain, Denise, Elle and Laiza were all smiles meeting the press and fans, they prepared mighty good for the short performance they were gonna do during the event. Clad in femme fatale pop outfits, they were like special candies, sweet and lovely! After their very successful VAX TO NORMAL concert last April, they still managed to do rehearsals together. Honestly, I was impressed with what they showcased in Araneta Coliseum last April and hope that they'd bring the concert in other countries after that. It was world class, best of all, it's dedicated to frontliners which have been boldly doing their job during the pandemic. Artists like the talented Yeng Constantino, dance princess AC Bonifacio, hearthrob Elmo Magalona, popular actress Andrea Brillantes, the incomparable Darren, and good looking dance phenom Ken San Jose performed there as well. Here's a short interview with Calista during the KUMU signing:

 

Partnering with KUMU will not just give Calista the ability to entertain with games, songs, dance and performances, but real time talk with fans who would want to connect with them on a personal level. I imagine them getting to know the girls and their personalities, all the more reasons to stan them especially when these ladies want to inspire people. The girls also surprised me when they answered that they're not in the PPOP industry to compete with other groups, but to become a force that brings people together so they could both bring honor to the country. And as I mentioned earlier, they were really eager to do that by planning collaborations in the coming months, they also have several events lined up where they will be performing with the other groups which makes this even more exciting!

Exciting times for Calista together with Tyrone Escalante Arist Management and KUMU

Aside from these ladies from Calista, we also got to talk with G22, a pop group under Cornerstone Entertainment Inc. They were a charming bunch of ladies, very eloquent and I love how they've got serious pipes when they performed during the event. They present a different flavor, and had a sultry kind of vibe.

G22 from Cornerstone Entertainment

Sorry for the background noise as we were in a real coffee shop when this interview happened, but this is the first time I've gotten to talk to them, they could pass beauty queens bar none.

DIONE on the other hand got me cackling a bit, like their outfits, their personality was actually very colorful. I love how playful and game they were answering questions from the press. Joyden, DK, Clara and Ella were just so nice, they'll surely go places. They're also excited about what will happen on the KUMU app because they've only had a couple of events where they get to talk to their fandom called TALI/ES, and this just gives them an avenue to interact with them more because there will be instances of chatting with them personally on the app. 

Here's a short interview with them that afternoon:

PPOP Girl Group KAIA on the other hand banked on really good rap lines. The vocals are all impressive, which goes to prove that Filipinos are a force to be reckoned with in singing. Their style is swag, and I like how varied things are in the PPOP girl groups, each has a different thing to present even if they are in one venue. This is a win for fans as they've got a lot of groups to enjoy in the platform.

 

The fierce ladies of KAIA

Angela, Charice, Alexa, Sophia and Charlotte also has a single called BLAH BLAH which I had so much fun hearing during the event. They sang live and judging from their previous videos, they've improved so much by leaps and bounds. I'm glad there's more talented artists like them in the country, we're not being shortchanged by KAIA. Their music is so much fun and danceable!

These good looking guys are from VXON, Cornerstone Entertainment's boy group

If good looks were a crime, these boys from VXON would be in jail for a long time. I think some of them are actors too, so basically they're all triple threats. They also write their own songs which is a plus in the artistry department. They have sacrificed a lot and looking at their performances, they're doing so good. I wouldn't be surprised if Vixies would be screaming their lungs out when they perform on stage, these are golden boys. C13, Sam, , Patrick, Vince, Franz would gladly do that for you.

 

These guys are called 1ST.ONE

 Style wise, I could liken them to JPOP groups, but they're definitely Filipino. Some of them rap, sing, and boy, can they perform. Ace, Max, Alpha, Joker, J, Jayson, Gift also have different personalities, but they gel as a group. The pandemic was quite tough for them just like with the other groups but they knew they had to stick together in order to succeed. They're continuing to learn the ropes and happy that they now got to perform with other groups, I think their strong suit is vocals. Joining KUMU made them grateful for all the opportunities that are given them especially now that restrictions are easing and performances on stage are coming back. They're raring to get to the top, hungry for it and if talent would be the measure of that, these boys would be up there!

 

Press Hit Play Meet Press Hit Play's Charles, Yuuki, JP, , Zi.O and Sev

Very nice and humble guys, they thanked KUMU for giving them and the rest of the groups the platform to showcase their talent and provide entertainment for Filipinos here, and the rest of the world. I'd mistake them for crooners because their singing voice would be the type that would make ladies legs become jelly, but their dance routines are equally good. They're very excited to interact with fans as they couldn't do that for several years because of COVID restrictions. They write their own songs, so it's very personal. Tell Me is out on streaming platforms so if you love them, might as well stream it today!

I love where this is going, we've got talented artists showcasing their talents to be seen in the world stage. The difference I guess PPOP is giving now through this is the "connection" as we're mostly known to be emotional people. That really sets us apart, and I'm glad these ladies and gents are thankful for the opportunity thrown to them. 

You may download the KUMU app on the App Store or Google Play Store today. It's free!