foodpanda gets Nod at 2022 Marketing Excellence Awards

Wednesday, February 01, 2023



Looks like another laurel got placed in foodpanda's head as it just copped the Silver Award at the 2022 Marketing Excellence Awards. This is for their efforts on the recent campaign called #Cravingfor Emoji Engine which they ran on the Twitter platform last year. 

This was through the handy work of Entravision MediaDonuts (a partner agency) and is considered as one of three grand winners. This is under the Social Media Marketing category. foodpanda's Head of Integrated Marketing Communications Ms. Lorelei Olalia says "There are lots of food related talk on Twitter and it has helped foodpanda to reach our intended market." Entravision MediaDonuts being the ad arm of Twitter in the country provided needed awareness and engagement through their #OnlyOnTwitter format which gave foodpanda users the ability to get vouchers and see tons of partner restaurants they have on the app. This has also given them positive brand sentiments which is part of foodpanda's goal to build strong  relationships. 

Guilherme de Moura Porto the Director for growth of foodpanda Philippines thanks Entravision MediaDonuts Philippines and Marketing Interactive for the recognition and is optimistic that their partnership with Entravision MediaDonuts will bear more fruit in the coming years.

Congratulations foodpanda! This is indeed well deserved!










COW

WENDELL RAMOS at the Launch of WenDeli Meatshop



He's got one of the most gorgeous faces in Philippine showbiz, has got a body of a Greek god and women adore him. He's no other than noted actor and hunk Wendell Ramos. He has been industry for a long time and has cemented himself in the comedy and drama genres and hasn't lost his good looks even after Fatherhood stepped in and brought equally gorgeous kids in this world too.




It was severely hard to work during the pandemic and a lot of actors and his friends have had to approach him and ask for money in those difficult times. He didn't want to plainly just give them money, but instead an opportunity to work for it. He saw his wife dropping off meat products sourced from friends to earn a living. If there's an advantage, Wendell knew he had the network to do this on a larger scale. So in 2020, he sought the expertise of iFranchise Business Services Corporation and Commissary Kitchen. This is when WenDeli Meat House was born.

Initially he just wanted to help a few friends, but the folks at iFranchise Business Services Corporation saw a huge potential with this business model and sought to expand this business to kababayans in other countries so they too could become dealers as well.

Here's our video coverage of the event:




Krizzia Ann Loyang the President and CEO of iFranchise says "Thank you for being here this evening. Almost 3 years ago, the world stopped and with iFranchise, it was my responsibility to move forward. We have a family and businesses to sustain. We all had struggles but we just have to believe. With WenDeli Meat House, we were able to give employment and give back to communities. Being an OFW, I personally saw how Wendell supported our efforts in different countries, we knew our business had a heart and has created an impact. Through this platform, it would hone and improve the lives of our fellow Filipinos and bring our products here and around the world. We want to let them reach their dreams. We know we still have a lot of places to go to, thank you for supporting us, Wendell's family, my family and the whole iFranchise organization."

Joel Pascual of Commissary Kitchen says "Tonight is a story of resiliency, one day a man called Wendell Ramos approached us in the kitchen to develop a line of products, and the rest is history. During the pandemic, this was a gamble. Tonight we are celebrating the new direction and business model together with the iFranchise family. From our kitchen, it is now going global. We recognize opportunities and now we are acting on it."




WenDeli Meathouse products currently include Wendeli Longganisa, Wendeli Beef Tapa, Wendeli Tocino, and Wendeli Burger Patty. They also have spicy variants to cater to other peeps who want it with a little kick too. 

You can be an official Reseller for as low as Pho 98K and a country Franchisee for Php 2.8M. It's got a lot of inclusions like use of trade name, ambassador and marketing collaterals, freezers, initial products, training and support, recipes, brand and marketing support for resellers. Country Franchisees on the other hand get the same perks plus operational help, training assistance abroad, a minimal 10% royalty/partnership fee and an 8 year contract with the company. It has already changed the lives of a lot of his friends, his family and OFW's based in Dubai, Africa, Japan, Portugal and others. If you want to be part of their growth, it would be wise to do it early so get in touch with them via wendelimeathouse@gmail.com or their social channels WenDeli Meathouse on FB or @WenDeli_Meathouse on IG. He's excited to be part of your journey!



COW

The Need for Extra Protection Against COVID

Monday, January 30, 2023




We've been all cooped up in our homes for the last 3 years but the threat of COVID-19 still exists We are blessed to have frontliners help us during the toughest times, up until now.


Medical Director Dr. Enrico Evangelista says "While we've had so much progress in the last few months, cases are still on a rise. Hopefully this won't overwhelm our health facilities and bar super spreader events. Let's not be lax, one of the things we can do is adding Covidone TS povidine iodine throat sprays so you can protect your oral cavity." 

It's an antiseptic and can kill germs. It is also safe to be taken by kids 6 and above. It's also accessible since it is an OTC product.

If you're interested, get Covidone TS in Lazada or Shopee, leading health stores nationwide. Help our frontliners ease their jobs especially when we've got so much health concerns in the country.


COW


The Classics and New Stuff from GUESS

Sunday, January 29, 2023



People should take a second look at their closets and see if they need a revamp of their outfits. This 2023, a simple change in vibe is a must. May it be a pair of pants, a tee, a dress for that next event in the office, you need to have something to wear on those special dates.

You deserve to take care of yourself. It's time you take charge and showcase your new style and new clothes!


LBD's and More

There's always a go to dress for ladies when there's a sudden occasion. A little black dress might come in handy but of course, there's a ton of other things one could wear these days that doesn't necessarily scream basic. That's where the GUESS dress comes in. The new collection has some form fitting ones, some with feminine floral prints, sultry earth tones, chic cuts, something that would go with the fall winter season.

Comfy Activewear

After having fun during the weekends, hit the gym with something great. You need something that's light, breathable, can handle a little sweat while you do activities. GUESS Activewear would fit you nicely. It's being healthy and fit without compromising looks. Something that you can wear casually and switch into high gear when you need it. They've got something for men and women, and it wouldn't hurt if you dress up as a couple, I mean hey, it's almost hearts day!

To a Tee

The afternoons are getting pretty hot these days and you might want to have new GUESS Tees in the mix. Something that could keep you fresh, not so dressed up, but still heck of a lot stylish. It's also easily available at the GUESS website which makes it a lot accessible, easy to source especially if you've got a very busy schedule. Theirs is a bit special as it doesn't tear off easy. It's none of those crusty ones for cheap that doesn't last long.

Not Just Jeans

You've probably got jeans, but they might already be worn out. Updating this might be a smart move especially since GUESS Jeans would look good on you. It's tougher than usual, aesthetically pleasing to the eyes and very comfy even if you've worn them extensively. There's always a GUESS Maong that's would fit you. You can wear it in casual occasions, especially when you're outdoors. Pair it up with a shirt, long sleeves, plaid, it's not just jeans and help to make you look classy.

If you're up to it, GUESS has free alteration services from January to December 31st. You'll be given a GUESS voucher for the service every 4K worth single purchase qualifies you for it. Just look for GUESS where available. 

I bet, at the end of the day, you'll surely thank yourself for it!



COW