ONE DREAMY DAY with FRANCINE DIAZ: Fragrance Launch with BENCH

Saturday, October 21, 2023




It's been a while since we've covered a Bench event, and this comes at a very opportune time especially with one of the brightest stars in ABSCBN Francine Diaz launches her very own EDT scents today at the Trinoma main events center.



The first one is called Royal Dream, all filled with citrus notes and sweetness, Francine gives you something that would make you feel like a princess with one spritz of it. The second one is called Spring Day which is more of a floral scent which makes you feel like you're rolling around in a bed of flowers that's fresh and a tad grassy. Both of these are quite loved by Francine and Bench is making it with quality, lovely but still affordable in 60 ml bottles that you can carry around. If you are the kind that meets a lot of people, or have sudden schedule changes, you can smell sweet the whole day by merely putting a spritz or two on your clothes, skin and wrist areas. You're going to be loved even more people especially if you love Francine from her different projects like "Kadenang Ginto", her recent hosting stint at "It's Your Lucky Day" and beyond!

For those who don't know, Francine has been with Bench for 3 or more years now and has also graced different Bench Fashion Week shows throughout her career. She's gorgeous, beautiful but still has a lot of things to do in the coming years, and with this new fragrance, fans would be able to get a glimpse, smell of Chin, then use it everyday. 

This special event called "One Dreamy Day" at Trinoma Mall has been well attended by celebrity and ABSCBN friends, Bench executives (including Sir Ben Chan), her fans and by the media. Here's a glimpse of what happened during the program. 

This is our video coverage of the event sans some music changes, we got pretty much everything!








In the event, they also had a montage of Francine's younger photos, and the layout of what she did for Bench. She can dance, she can sing, she can act and host. Francine also too time to do a short interview with host Marlo Mortel. Albeit not posting much on IG, she makes it a point to do it when she feels like it, she lives authentic and says she does it to connect with her fans intimately. She adds "I am grateful because even if I am so busy with work, they prioritize my mental health and even help me finish school. I still can't make up my mind about the course but I want to be a surgeon, to be in business management, or things I want to do. I can't survive without family and my friends, they give me inspiration and guide me with whatever I do today. I recently got a necklace, it's special because of the way it was given to me. When I'm nervous I hold it and feel I have someone with me on days I have anxiety."

She adds "I thought it was just easy to choose scents, but I later found out there was a lot to choose from. I created memories about it first before choosing what we have here. It's elements that I love about different perfumes which are now combined here. Spring Day has strawberry, citrus and vanilla. I know I have followers who are still at school, so if you want your crush to take a look at you, this is recommended. I sprayed this on myself and even if I was about to sleep, I could still Royal Dream on the other hand is very fruity, it has Bergamot, Vanilla and Whipped Cream. I sometimes mix it and they complement well when I smell it."

She also mentions "I was surprised to hear from my friends from "It's Your Lucky Day", I build my confidence in hosting with them. I thought it was not going to be good in that, but I hear they like it. Thank you for that!"

Royal Dram and Spring Day will be available at all Bench Stores nationwide. Make sure to drop by the nearest one because from the looks of it, it'll run out fast!

COW

LAZADA Introduces CHOICE with SARAH GERONIMO

Friday, October 20, 2023

 


You've probably come across that fun jingle and commercial where Sarah Geronimo informs you about CHOICE on LAZADA. The leading online shopping platform to a colorful event at Studio 300 in Makati City.

But really, what is CHOICE? It's new channel, a place where you can pick 3 items on the list and pay for it for only 99 pesos. If you're looking for a deal or just want something to give your friends, family or even officemates for the holidays, wouldn't this be a great idea?

Tons of people were there, including LazAffiliates, influencers, bloggers to enjoy the afternoon. They had several games, billiards and bowling lanes reserved so we could throw a ball or two for fun. Then they had us choose 3 items on a section where people usually would pay a huge amount, and because it's on CHOICE, these best sellers only cost 99 on a normal day. This only happens on Lazada, and nothing on that.



There's more where that came from! Go download the app and get the deals you deserve! Because yes, you've got the CHOICE!




COW

STR8 Holds GAME ON Event at SM Megamall

Wednesday, October 18, 2023


Str8 is a new fragrance brand that originated in Greece. They manufacture fragrances (deo spray), deodorants, shower gels and more. They launched in the Philippines today at SM Megamall's Event Center in Mandaluyong City. In the event, we were challenged to do a few games like 3D swords, race cars, Valorant, Mobile Legends among some of the best streamers and online personalities this side of town.

 

Ms. Hazel Lee the Str8 Brand Comptroller says "We want you to exude success and be relentless live and in the virtual world. To empower you, your go to fragrance is Str8, the game is on!"


 

The scent is pretty much straight forward, it's got no floral notes, mostly musky and leather. It also comes in EDT form which is encased in a tin with velvet like container inside. They also have one that is a deo spray, much like in liquid form and smells quite the same. The deo spray on the other hand feels cool to the skin, and I think the scent from all of these pretty much gives you much confidence because you know you smell good.



This is exclusive for Watsons and SM, but it's also available in Shopee and Lazada for those who want to purchase them online. Congratulations to STR8 Philippines for a very successful launch!





COW

Half A Million At Stake in Avida's South Park District Mural Competition


The headline must have gotten your attention, because YES it is true that there's a Php 500,000 cash prize that is up for grabs at the Avida South Park District Mural Competition. If you're an art aficionado 18 years and up or a person that's full of creativitiy and have the ability to put it into a huge canvas such as South Park District, then this is the competition for you. You also need to form a minimum of 9 members to help you with it. The theme this year is "Part City, Part Nature, Pure South". It's quite fitting to see that immortalized on ground as Avida always had that mix of urban + nature element that everyone dreams of having. And if you see that in South Park District's landscape, it'll certainly be a sight to behold!

According to Ms. Tess Tatco the Avida Land Marketing Head "We want South Park District to be a destination and become a venue to showcase how talented Filipinos are. The winning mural will be displayed at a highly visible area in the space and we hope visitors would all appreciate it by visiting the property. They could see it in Alabang, Muntinlupa first hand."

For those who don't know, South Park District sits in a 6.6 hectare property that is properly planned within the vicinity of Avida Towers Altura, Central Park, South Park Center Mall and the busy South Park Corporate Center. It's got several Reginald Yuson art installations already, but your murals could be the best addition to it. You may submit digital copies of it first via spdmural@gmail.com before November 3, 2023. You may read the fine print here!



Hope this gets you the drive to make it all happen! Good luck!


COW