URC Remains on Top for Filipino Consumers

Sunday, November 26, 2023


Looks like the classic products from Universal Robina Corporation are getting the nod of Filipino consumers especially in fast moving consumer goods available in the market. This includes Great Taste coffee, placing 9th in FMCG according to Kantar's Brand Footprint study which was done in 2022. They have placed 4th most chosen one in 2021, a huge improvement also happened from being in 15th in FMCG ranking.

Kantar employs consumer reach points (CRP) which measurement depends on shoppers buying habits and what brand it is. In it Great Taste performed well with 424 Million CRP this year compared to 283 Million last year. 75.8 percent is big, and being chosen for over 20 times per annum is a remarkable number.

If you've been out in groceries like me, you've probably seen their new products too as part of their expansion. The GT Supreme line includes the Toffee Hazelnut and the Black Forest Latte (which I love!).

Aside from that, cult loved snack Piattos and C2 also got include in the top 20 food brands in the Philippines. The chip got 7th place with a whopping 183 Million CRP's while the tea drink got 16th place from last year's 19th place. This also got sold with 74 Million CRP's, which is quite a significant amount (but we're not surprised because it's that good!). This feat has been acknowledged by Pearl Benjamin who's a Senior Account Manager for Kantar Worldpanel. URC continues to also grow in the ASEAN region, and is also releasing products for consumers.

Congratulations URC! You're awesome!


COW

Donny Pangilinan, Piolo Pascual, Sarah Geronimo, Matteo Guidicelli Lives with Guaranteed Partners for Life!

Saturday, November 25, 2023


They're all at the prime of their careers, and one thing is for sure, if I'd be in their shoes, I would be really nervous. Artists like Donny Pangilinan, Piolo Pascual, and husband and wife Sarah Geronimo, Matteo Guidicelli most of the time have work, so securing their future certainly should be the play in a very volatile industry.

Donny has just got his career started, while Sarah and Matteo are planning their lives as a newly wed couple. Piolo on the other hand has plans to invest heavily in the next few years, especially since he has saved up a lot over the years. They are all part of Sun Life's newest endeavor called "Guaranteed Partner for Life!"


Ms. Carla Gonzales Chong the Chief Client Experience and Marketing Officer for Sun Life says "Donny, Sarah, Matteo and Piolo all know how Sun Life has been a great partner in planning with and supporting our clients. As ambassadors, they have real life experience in prioritizing what they need for now and their future. Sun Life has been in the industry for over 128 years, and in it we have been able to help Filipinos through world wars, economic turmoil, even recently, a pandemic. They know that they can count on us as their Guaranteed Partner for Life. We are happy to be part of their financial security and bright future. You will see them in our new campaign videos, at different times in their lives they will share their experience in fulfilling their goals, just like for every Filipino."

You can now see these new content on their social channels so make sure you follow @SunLifePH on Facebook, IG, YouTube, TikTok and their official website sunlife.co/guaranteed-partner-for-life. You may also get in touch with a Sun Life Advisor on the same channels, so they can guide you in planning your financial goals and journey. Go ahead and talk to an Advisor today!



COW

Art De Noel and New Year Shindig at Sofitel Manila

Friday, November 24, 2023


Christmas at Sofitel Manila certainly is an event to experience. With their upcoming Art De Noel 2023, the management, staff and guests of the hotel will be able to help once again the Virlanie Foundation. The organization helps disadvantaged children and families in the Philippines for years now and Sofitel Manila has been a constant partner in making sure their mission stays accomplished every year. The decor in the hotel has changed quite a lot over the years, and this year, they've got a few trains on display right at the entrance and floating right beside the huge Christmas Tree displayed at the center of Spiral, one of the world's best buffet. 

This year, they want to also put importance on reuniting families. Aside from that, they're yearly New Year celebrations will be held at the Sofitel Grand Ballroom and Harbor Garden Tent, with an event called SHINDIG, showcasing dance across eras, with some of the brightest stars of the 80's, 90's, 2000's and the present. Let's just say it involves Juan Miguel Salvador (who played the 80's hits so good that evening!), DJ Tom Taus, Joshua Zamora and Jon Supan, The InnerVoices, and your boy Darren Espanto headlining the show. Tickets will be available starting November 30 so if you've got plans to celebrate New Year's eve without the fuzz, this might be your best bet. They also have an early bird rate, so go call +632-85735557 for it. 

Here's a glimpse of what will happen at Sofitel Manila, I'm telling you, it's super fun! I had the urge of dancing even with strangers during the launch a few days ago.



As you can see, Sofitel Manila's SPIRAL, LE BAR and Cocos will also be serving food during these dates. Reserve a table through their website, social channels or their number posted above. Take a bite of the Holiday Logs, Cheese, Foie Gras, seafood, pasta on the cheese wheel, and tons of desserts. They will also have a fireworks display, Art de Noel Light Show, good rates for stay, the Sofitel Bears (to help Virlanie Foundation too!), live music entertainment while you dine the best food at SPIRAL.

We got to experience part of that last week, and I'm sure the actual dates will be even bigger. You definitely shouldn't miss this, only at Sofitel Manila!




COW

Time to Enjoy the Shakey's Christmas Collection

Wednesday, November 22, 2023




It's almost Christmas and yes, even Shakey's has something up their sleeves. Take a look at Shakey's Christmas Collection, a  well curated holiday spread that you can only get from the one who serves fun, and also pizza.

First off is the Frosty Peppermint Milkshake. It's a sweet and minty beverage you would love to have with the pizzas you doused with hot sauce. They also have the Truffle Chicken Holiday Pasta, highly addictive, a mix of white sauce, chicken breast fillet and truffle oil (which you can get solo or to share), either way it's good! For your pizza, take a look at Merry Pepperoni Holiday Pizza. It's got pepperoni slices, cheddar, mozzarella, feta and parmesan cheese. They also drizzled honey and sprinkled it with fresh chopped basil, how can you not love that!

For dessert, they also offer Santa's Strawberry Cheesecake Pizza. This one has cheesecake spread, lines of strawberry syrup and luscious cherry in the center. 




Thing is, this will only be available for a limited time. Best for holiday celebrations at home, the office or just about anywhere you can carry it. Have it for dine-in, take-out or delivery,  make these part of your festivities this 2023. Only at Shakey's! 



COW