Holcim ad Gets Rock Treatment with PNE's Chito Miranda

Folks from building solutions Holcim Philippines just got served a rock ad by one of the most revered pop icons Chito Miranda of Parokya ni Edgar.

That's so smart since there's probably a lot of fans that are of the same age as people who adore him and the generational music he represents.

The corp has made him act as a sales officer, re-assuring customers that the construction materials they get from Holcim comes with innovation and is sourced sustainably. He also played the role of architect, contractor, and make watchers realize that you can get all the construction materials and solutions from Holcim, accompanied by rock music done just for fun!

They are the premier brand for construction projects, especially well loved Holcim cement which is quite popular around the country. This was also done in hopes of inspiring even more people to see how Holcim has helped a lot of people to build their homes, without breaking their construction budget.

This includes Excel ECOPlanet, a cement product that is environmentally safe. They also have Solido for low rise builds. The Optimo on the other hand is for high rise and the Wallright for the ones who needs Masonry Cement. For those who needs plasters, the one they call TectorPlast and TectorCeram would better fit your projects. All you need to do is just ask for it. Quality need not be sacrificed, with standards passed, Holcim definitely fits your next project!

Congratulations Chito! You're one good guy that has been trusted by so many brands, and now Holcim is with you too!

LEO ALMODAL Does Nature Inspired Show at OKADA

Leo Almodal is no stranger to couture gowns and suits. I've seen several pieces he's put out with some celebrities in events I've been... and covered. This time, it's his grand 65 piece collection that he's showcasing at Okada's Grand Ballroom. Sure enough, he didn't disappoint onlookers with jaw dropping gowns worn by some of Manila's most gorgeous models, beauty queens and celebrities.

If you didn't get to catch the show, as always, KUMAGCOW.COM has it covered. Please, enjoy!

Leo's fashion show was obviously nature inspired, with exquisite couture pieces right from the start. You'll see how he tries to outdo his first creation with another one, equally merging earth, sea and air elements with flowy, fluffy textile adorned with crystals and gems at front and back.

We were also surprised with the participation of the sultry and talented actress Sanya Lopez. Max Collins was also fitting to open the show, I didn't really recognize her until her second outfit because everything looked ethereal, they looked like goddesses walking on the runway.

Aside from them, Arci Munoz, Ara Mina, Herlene Budol, Drag Race PH Winner Captivating Katkat, beauty queens Jamie Herrell, Michelle Gomez, Gazini Ganados, Yllana Marie Aduana, Maureen Montagne, Emma Tiglao, Jennifer Lloyd, Tracy Maureen Perez, Ingrid Sta. Maria, Krishna Marie Gravidez and Ghene Latugat showcased more of the gowns in different parts of the show. Several noted models carried them all so well, we all drooled from start to finish.

 I do agree with the producer when she mentioned that Leo Almodal is a genius. This collection has shown how talented this Filipino designer is, and seeing that this will also be done in other countries (as we speak) will be fitting as he gives only the best in his designs. You should take note of the Blue Sea Slug like gown, the Gold one that opened the show and the Red Rose colored one before the end of the show. Those are standouts, and my personal favorites!

Congratulations on doing this heavenly show Leo! After seeing all these, I'd be honored to wear a suit from you! 

Merck Set to Release Fertility Count Scorecard at ASPIRE Congress

Population has always been at an all time high in the Philippines, and what better place to launch this new initiative by Merck: a Fertility Count Scorecard. It's also the best time to happen because it was all laid out during the ASPIRE Congress.

The matter has affected everything socially and economically but this counts as something that would encourage policy makers to incentivize those who choose to pro create and build communities especially in emerging economies like ours.  

Albeit having a slight reduction in birth rates compared to the past decade, they attribute this dip to fertility preferences and the various programs in population control.

Merck has noted this (our country) as a key market compared to those that are in the Asia Pacific Region. We should realize that the key should be making it sustainable, one that would not inhibit growth and development. Our choices will greatly impact what we need as a society, because as much as we don't admit it, a lot of the developed countries are having problems in workforce and declining birth rates.  

For those who don't know, the ASPIRE congress is a place to exchange information especially for those who have a say in decisions that affect a population. This also includes how to provide healthcare and plans on having a manageable birth rate at the end of the day. They also plan to have discussions about it in the event especially for local attendees and regional ones. We are after all, family friendly, and creating a society would be enabling us to implement great policies, and not just lip service.

For Merck to release this Fertility Count Scorecard, it would be quite valuable in a global perspective especially for business leaders or those who plan ahead. The methodology is also a bit more scientific, backed by data, which hopefully would get implemented well. So if you want to know more, just check out the data they have at fertilitycounts.com.

BARBIE FORTEZA and DAVID LICAUCO Wishes Box Office Success for "THAT KIND OF LOVE"

Looks like the quest of finding love will be easy when you watch this new movie called THAT KIND OF LOVE. This stars well loved pairing Barbie Forteza and David Licauco, popularly known as #BarDa. 

They've been really followed quite intensely during GMA series "Maria Clara at Ibarra", but this is the first time that they are doing a movie, under neophyte Pocket Media Productions Inc. The material was crafted by Ellis Catrina who has made this specifically for them. This is directed by Catherine O. Camarillo, who's first film under the same outfit "Chances are, You and I" was well received by critics for its very compelling story.

 

"That Kind of Love" will be featured  in Japan as a spotlight entry under the Jinseo Arigato International Festival. This will be held in Nagoya, Japan. While the local screening will start on July 10th which is a few weeks from now. They will also be doing a premiere night on July 4th, so make sure you go and support them (especially if you are a BarDa fan). Know that parts of the movie has been shot in South Korea. Both Barbie and David enjoyed doing scenes in Seoul where much of the shoot happened.

Barbie says "There were so many risks done in making this movie. There is pressure, much so because people are just starting to go back to cinemas. But I am confident about our project, our film, because who doesn't want to feel good? to fall in love? This is what we want to offer, and our goal is for you to fall in love with David once you go out of the theater."

David adds "We are pressured, but I know how good the material is. This is also directed by Direk CC. As long as we do our part in promoting the film, I know this will do good in the box office. I can control the things that I can do, so we just have to promote and help the movie."

People have already seen the trailer, and had really good feedback. The Director mentioned how this is not the work of one person, but a lot of people who did their best to make this movie what it is now. It's a quality film, and Barbie wants people to patronize the movie based on its merits, and because it is done excellently. She also hopes that Filipinos start watching Filipino made films first before they venture on watching other films from different countries. Here are parts of the press conference where we asked questions for Barbie, David, Ms. Arlene Mulach, Divine Aucina, Ivan Carapiet and Jef Gaitan who were there that afternoon. .

As of today, word has it that the fan base of both Barbie and David are arranging block screenings in different theaters nationwide. They are also asking Sparkle management for a little lee way in their schedules so they could attend the screenings as they happen.

I felt how happy Ms. Arlene was when she told the story of how kilig she got when she saw Barbie and David portrayed Mila and Adam. Will this perfect guy fall in love with the dating guru? Who knows! Best to watch it in cinemas when it goes out on the 10th!