It's been a while since I've gone to one of my favorite cities in Central Luzon, Angeles City in Pampanga. It's fun out there, very progressive, and consequently, home to the mecca of all things beautiful, the BEAUTéDERM Headquarters.
With one day of planning, a rush to get there, we came prepared to talk to the Philippines Ultimate Heartthrob, Piolo Pascual. This isn't the first time that I've seen him, but I couldn't usually ask him questions in events. This time though, the mood was easy, fun, light, intimate, but ultra good. He was welcomed by equally iconic BEAUTéDERM CEO, Founder and Chairwoman Ms. Rhea Tan. She says "You know, we have a lot of endorsers, but usually, it takes a lot of marketing personnel to manage what we plan for. At this stage, we have some products that we haven't promoted yet, but are actually doing good... because people trust the brand and BEAUTéDERM products. Having Piolo Pascual for 5 years gives me a happy feeling, and know we are doing something right. His loyalty, really touches my heart. He's the type of endorser that we didn't have any issues since day 1 in deliverables. He also makes his friends, his co-workers, even his son Inigo experience our products, and that, says a lot. He supports the brand and really uses the products. This goes the same with Sam, Piolo and their management Cornerstone."
Piolo Pascual, celebrates 5 years with BEAUTéDERM
She adds "I am proud of the quality of our products. Even if I'm low profile, we have grown tremendously in recent years. I want BEAUTéDERM to be known, not me. Sometimes people see me and tell me "BEAUTéDERM right?" and not my name. I'd rather have our brand be recalled like that. Piolo really helped get our message across, and I'm so confident about our products. This I think is our difference compared to others, because we really try it first before we release it to the market. Our FDA certifications says it all. Our presence in all leading malls too, because not all brands are there. Now before they even do a layout, our brand is being thought of and included. By the grace of God, we now have over 55 branches and celebrating our 15th Anniversary."
The gorgeous CEO Ms. Rei Tan and Ultimate Heartthrob Piolo Pascual
Here's a few scenes from the meet and greet sessions he went to:
Piolo obliged us with an interview and says "It makes me so proud to be part of BEAUTéDERM and am now celebrating 5 years with them. It's a company that changes lives, and so happy that she (Ms. Rei Tan) chose me. In BEAUTéDERM, I feel the sense of family. It always grows, it keeps on growing. It feels so good that I also get to grow with them, and our relationship goes beyond work."
He adds "What I like about BEAUTéDERM is that they have so many products to choose from. These include essentials that once people know is from BEAUTéDERM, they already trust it. Like for starters, I like the Etre Clair Mouthwash and Mouth Spray, something that is always in my bag. It makes me feel confident whenever I go out. It's very useful. I take care of myself by also sleeping a lot because I invest so much in my health so I could work hard. I always want to be in tip top shape. When I have roles that need to be more physical, I am always ready. Aging is something that I embrace. As a guy, it's hard to accept the inevitable. I don't celebrate lines, I celebrate life, my journey and experience. When I look at myself in the mirror I see my own history. I am happy about how I have evolved, hopefully, gracefully."
Here's what happened to our small talk on video, please enjoy!
Congratulations to the hard working men and women behind the brand, I've met a few of them during the event and saw their genuine care. I guess they are the secret to the success they are enjoying. 15 years isn't a joke, and Piolo Pascual is also celebrating with them. They also showed us a few things they have in the pipeline, and by the looks of it, they are bound to grow even more in the coming years because BEAUTéDERM not only changed their company, they are changing lives. That's certainly a brand that's worth supporting. Again, congratulations!
If it ain't in my site, I usually say it didn't happen. This time, it did. A few stars came out to play at the recent Pinoy Drop Ball Launch in Grand Hyatt in BGC. They weren't joking too when they said they'll provide entertainment because one by one, they came on stage and proved why the Filipino artists are a force to be reckoned with.
The country's sweetheart Maine Mendoza, clad in a pretty purple jumpsuit said hi to the audience, took more than the usual photos with BingoPlus&DigiPlus executives as they launch the new game Pinoy Drop Ball. It's based on the nostalgic one you used to do in fiesta perya, and is said to be an advancement they accomplished ahead of the rest. This will now be part of the line of home grown games they have in their platform, but the entertainment value they promised didn't end there.
Aside from the appearance of Maine Mendoza, they also had one of the nation's hottest PPOP group ALAMAT. They're from different parts of the country, which would be a good place to have them use the platform, but then again, it's available globally so that's a given. Aside from that, they got one of my favorite artists Julie Anne San Jose, who literally sang across the room and proved why she's one of the country's most powerful singers. They have measures and quality assurance for the things they use with the games, fair play is expected as they are duly licensed too. Their platform is certainly promising, if you see its worth, go ahead and do it today!
It must have been so exciting to hear that you have 5G with your mobile network provider, but there lies the question, are you really getting true 5G connection?
It must have been just a bandwagon they tried to ride during their launch, but most of it is just what we already have, much of which is 4G and its predecessors. Real 5G connection is 20 times faster and a lot better, so when they say that you have it, it should feel that way, it should show you are getting the 5G connection you were promised.
5G connections are 20GB's per second, have super less latency and is reliable. DITO has it, they use 5G SA so you can have true 5G experience. Some networks only use 5G using 4G and LTE towers, which more or less employ 5G NSA, it doesn't bring you to the full potential you need in mobile connection... so don't be fooled.
It's been a while since I've seen the country's IT girl, Maine Mendoza. The last time I think was during the launch of her husband Arjo Atayde's restaurant in Quezon City. She was so nice, very approachable, so it's no surprise that companies still get her to represent them especially in entertainment. Recently, she was at the launch of Pinoy Drop Ball, the newest among DigiPlus' line of perya games which will be live streamed at every instance, something that's traditionally seen in local fairs in the Philippines.
Aside from Maine, the launch was also graced by one of the hottest boy groups in the country, ALAMAT who provided us with really good dance-able song numbers during that evening. Their Chairman Euseblo Tanco likened Pinoy Drop Ball to several of their existing entertainment offerings that are not only exciting but authentic and culturally resonant. According to him, this is a huge leap forward to put mortar and pestle offline fun into digital, which now is available for adults to enjoy. They follow strict standards, as it is appropriately licensed, and employ rules to make sure fair play and consistency happens at every aspect, and available whenever you want to enjoy it. They also change hosts every 20 minutes so no one gets tired when throwing the ball, the chance to become victorious is there!
It was surely an evening to remember, and with what they have on the platform rolled out, the variety of what people can enjoy is just a LOT! It was certainly awesome to see Maine Mendoza again in person, she's adorable!